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Firstup

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ABM Manager

ManagerManagerOtherRemoteSeniorTeam 201-500H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

144 days ago

Salary

$115K - $135K / year

Seniority

Senior

Bachelor Degree4 yrs expEnglish

Job Description

ABM Manager

Firstup

• Develop and execute a scalable ABM strategy aligned to go-to-market priorities and revenue goals. • Define and manage target account segments (strategic, named, and programmatic) in partnership with Sales and RevOps. • Build account plans, buying group strategies, and messaging frameworks for priority accounts. • Plan and launch multi-channel ABM campaigns across email, paid media, website personalization, events, direct mail, and sales plays. • Partner with Content and Product Marketing to tailor messaging by persona, industry, and account maturity. • Orchestrate coordinated marketing and sales touchpoints into cohesive account experiences. • Act as the primary ABM partner to Sales and SDR teams. • Enable Sales with account insights, intent signals, campaign context, and ABM playbooks. • Support account planning, deal acceleration, and expansion initiatives with targeted programs. • Define and track ABM success metrics including account engagement, pipeline influence, deal velocity, and revenue impact. • Build dashboards and reporting to communicate ABM performance to Marketing and Sales leadership. • Continuously test, learn, and optimize campaigns based on performance data and sales feedback. • Own and optimize ABM-related tools and platforms (e.g., CRM, marketing automation, intent data, ABM advertising platforms). • Partner with RevOps to ensure clean data, account alignment, and accurate attribution. • Document processes and build repeatable ABM playbooks as the program scales.

Job Requirements

  • 4–7+ years of B2B marketing experience, with 2–3+ years focused on ABM or enterprise demand generation.
  • Hands-on experience planning and executing 1:1 and 1:few ABM campaigns for enterprise or high-value accounts.
  • Experience supporting complex, multi-stakeholder B2B sales cycles.
  • Strong track record of partnering closely with Sales to drive pipeline and revenue.
  • Experience executing multi-channel campaigns across digital, events, and sales-led motions.
  • Data-driven mindset with experience measuring marketing impact on pipeline and revenue.

Benefits

  • Excellent PTO program
  • Great health benefits
  • Casual and friendly environment
  • Remote work opportunities
  • Leadership team supporting personal and professional growth

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