• Leading the development and tracking the implementation of a marketing and market expansion incentive program for Lynker’s grant award from the U.S. Department of Agriculture (USDA) Natural Resources Conservation Service (NRCS). • liase with project partners, including producer stakeholder organizations, marketing consultants, and agricultural producers to provide effective producer support. • Promote the program-wide efforts publicly and network with institutional purchasers. • Create and administer a marketing and market expansion incentive program framework. • Coordinate the collection, validation, and stewardship of federally required reporting data. • Provide high-level partnership alignment with statewide stakeholder organizations marketing efforts, policymakers, food system and marketing experts, and buyers. • Collaborate with key stakeholders in various market segments to disseminate consumer education about Hawaiʻi-grown commodities.

• Plan, launch, and manage paid media campaigns across Meta • Monitor campaign performance daily, adjusting budgets, bids, and pacing as needed • Experiment with new creatives, formats, audiences, and platforms to improve acquisition efficiency • Analyze results and share insights with strategists and creative teams • Monitor live event schedules for cancellations or postponements

• Execute field marketing strategies aligned with company objectives and sales targets, with a focus on programs that directly drive pipeline • Manage the field marketing budget, ensuring optimal ROI on all programs and activities • Partner with sales leadership to identify key opportunities and design targeted marketing campaigns • Plan and execute regional marketing programs, including tradeshows, conferences, roadshows, and customer workshops, with strong attention to logistics and detail • Drive end-to-end planning and execution of field marketing events — from initial selection and strategy through on-site management and post-event follow-up • Own the end-to-end management of field marketing events, including community events, tradeshows, conferences, and customer events • Manage end-to-end event logistics including booth setup, shipping, vendor coordination, and on-site execution to ensure flawless delivery • Measure and report on event ROI and impact on pipeline generation • Coordinate with executive and C-suite speakers on event participation, managing deadlines for abstracts, talk tracks, and deliverables with patience and persistence • Manage relationships with marketing agencies and contractors, overseeing deliverables and ensuring programs are executed on time and on budget • Work collaboratively with internal stakeholders and oversee external contractors and agencies to execute field marketing programs • Partner cross-functionally with sales, product marketing, content marketing, and demand generation to align on program goals and maximize impact • Run sales-aligned programs with a commercial lens, ensuring events and campaigns are focused on generating meetings and pipeline for the sales team

• Translate brand and product strategy into integrated campaign plans • Define campaign narrative, messaging hierarchy, and channel roles • Develop integrated briefs and GTM frameworks for major launches (brand moments, RX initiatives, supplement launches, etc.) • Ensure campaigns ladder to the Midi brand platform and defined business objectives • Partner closely with Brand, Growth, Lifecycle, Organic Social, Influencer, PR, Partnerships, Product Marketing, and Clinical stakeholders • Align teams around campaign objectives, timelines, messaging, and sequencing • Develop workbacks and ensure asset readiness across teams • Drive clear communication and alignment throughout the campaign lifecycle • Support integrated launch planning across major company initiatives • Identify dependencies, risks, and gaps early and proactively • Ensure campaigns roll out cohesively across owned, paid, and earned channels • Contribute to leadership-ready summaries and campaign updates • Partner with channel owners to synthesize campaign-level performance • Evaluate campaigns against defined objectives • Identify learnings and translate them into actionable recommendations for future initiatives