• Develop and own a unified content marketing strategy aligned with TigerConnect’s business and brand goals • Oversee creation of high-impact content across formats including but not limited to: blog posts, case studies, ebooks, reports, videos, webinars, and more • Coordinate closely with product marketing, demand gen, clinical, sales, and Customer Success to fuel campaigns, thought leadership, and brand initiatives • Elevate TigerConnect’s brand voice, positioning, and visual identity across channels (owned, earned, and paid) • Lead customer marketing: advocacy programs, testimonials, and case study development • Manage content calendar, ensuring timely execution and performance-driven editorial planning • Define and track KPIs: engagement, reach, pipeline attribution, SEO rankings, and conversion metrics • Conduct audience and competitive research to inform content themes and tactics • Optimize content workflows and tools (CMS, marketing automation, analytics, SEO, social platforms)

• Develop and maintain a clear understanding of the goals, requirements, and priorities for assigned editorial programs. • Draft and update concise program one‑pagers that outline key elements, expectations, deliverables, and collaborators. • Edit original reporting to ensure clarity, accuracy, and alignment with program needs and COURIER’s mission. • Coordinate with state communications hub partners on a scheduled basis to gather and document priority messaging and project needs. • Communicate a summary of these priorities to the internal team, review and edit content to ensure alignment, and track and report distributed content back to each hub. • Maintain content tracking documents and simple dashboards, including status, publication details, and performance indicators to deliver periodic reports. • Review performance metrics for assigned content using tools such as Emplifi, and summarizing key takeaways in periodic updates. • Prepare short written updates and reports that describe how assigned programs are progressing against stated goals. • Use collaboration platforms such as Slack, Asana, and Google Drive to receive direction, share drafts, and deliver work products.

• Support our growth team in the production of short-form and long-form video and graphical content • Convert internal recordings, strategy discussions, and research insights into short-form video content • Edit clips using tools such as Opus Pro • Refine pacing, captions, and narrative flow • Optimize videos for platform-specific formats • Support production of YouTube-ready content • Structure longer educational or strategic videos • Create images, diagrams, and visual concepts using AI tools • Develop thumbnails, ad creatives, and website visuals • Prepare content for upload across platforms • Coordinate formatting requirements for ads and website publishing • Collaborate with growth and marketing teams on testing variations

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Classy Llama is seeking a self-driven, creative Senior Marketing Specialist to manage and produce high-quality content across multiple platforms. The ideal candidate will be adept at balancing creative work with strategic planning, and will thrive in an independent, flexible work environment. Responsibilities - Content Creation & Management - Produce, edit, and manage content across social media platforms (LinkedIn, Instagram, Facebook). - Develop and release video content (including editing) using Adobe Premiere; occasional use of After Effects. - Write compelling copy for social media posts, email campaigns, and newsletters. - Design and layout email newsletters and basic graphics using tools like Adobe Photoshop, Illustrator, and Canva. - Content Strategy & Scheduling - Plan and coordinate overall content strategy, ensuring alignment with company goals. - Independently manage schedules for content release, social media posts, and video publishing. - Coordinate and help plan schedules for trade shows, including designing backdrops and handouts. - CRM & Campaign Management - Manage and maintain lists within Salesforce CRM. - Oversee email campaign distribution, ensuring accurate audience targeting and segmentation. - Collaboration & Trade Show Support - Collaborate with the Director of Marketing and Partnerships, contributing ideas and executing marketing strategies. Qualifications - Experience in eCommerce. - Proven experience in social media content production and management. - Proficiency in Adobe Creative Suite (Photoshop, Premiere, Illustrator) and Canva. - Strong copywriting skills for social media, email, and newsletters. - Experience in email marketing, layout design, and basic graphic design. - Familiarity with Salesforce or similar CRM platforms. Requirements - Demonstrated self-starter with excellent time management and initiative. - Ability to work independently while contributing to a collaborative team. - Effective communication skills for collaboration within the team and with other departments. Nice to haves - Exposure to industrial, agricultural, or automotive B2B marketing. - Familiarity with AI utilization in marketing processes. Organizational Alignment - Marketing Specialist reports to the Director of Marketing and Partnerships.