Javvy Coffee

• Manage all employee devices (Mac and Windows) across the organization • Oversee device lifecycle (procurement, provisioning, maintenance, decommissioning) in partnership with our PEO provider • Administer and optimize our existing MDM solution provided through our PEO • Provide hands-on IT support and troubleshooting across the organization • Ensure consistent device standards, security configurations, and compliance across all endpoints • Monitor IT vendor and software spend, track billing for IT services, and identify opportunities for cost savings and optimization • Own system access across all tools and platforms • Design and maintain onboarding and offboarding processes for IT and system access • Ensure least-privilege access and proper role-based permissions • Monitor and manage access to API keys, credentials, and sensitive integrations, including auditing usage and enforcing secure practices • Lead company-wide cybersecurity initiatives and training programs • Implement and manage security tools (e.g., endpoint protection, MFA, SSO) • Identify risks and proactively strengthen our security posture • Establish safeguards and governance around the company’s use of AI tools and platforms to ensure secure, responsible, and compliant usage • Partner with teams to evaluate emerging AI workflows, tools, and automations for security, privacy, and operational risk • Own and administer our Google Workspace environment (user management, security settings, configurations) • Evaluate, implement, and manage additional IT systems and tools as we scale • Own vendor relationships for IT-related services (including our PEO for device/MDM) • Ensure systems are scalable, reliable, and cost-effective • Establish and maintain data backup and recovery processes • Develop and test disaster recovery and business continuity plans • Build and maintain IT policies, standards, and procedures from scratch • Ensure alignment with security best practices and any relevant compliance requirements • Create clear documentation for systems, processes, and internal use

• Own full-cycle recruiting across multiple departments and functions, serving as the primary driver of talent acquisition for the business • Partner closely with hiring managers and leadership to define hiring needs, candidate profiles, and recruiting strategies aligned to company growth goals • Build and maintain strong pipelines of top talent within CPG, food & beverage, wellness, nutrition, supplements, and consumer brands • Lead sourcing efforts through LinkedIn, networking, referrals, industry outreach, and creative recruiting strategies • Manage all aspects of the candidate experience, including outreach, interview coordination, communication, and offer processes • Act as a trusted recruiting partner by advising hiring managers on market trends, candidate quality, compensation expectations, and hiring best practices • Help strengthen Javvy’s employer brand as we continue scaling nationally • Improve recruiting operations, ATS workflows, hiring processes, and recruiting analytics • Provide support across core People Operations and HR functions, particularly during maternity leave coverage for the Head of People • Assist with onboarding, offboarding, employee documentation, HR systems administration, and employee support • Support compliance-related processes including leave administration, policy updates, HR recordkeeping, and operational workflows • Assist with payroll coordination, benefits administration, PTO tracking, and day-to-day People Operations support • Help maintain and improve internal policies, SOPs, employee resources, and the employee handbook • Support employee engagement initiatives, culture-building efforts, and internal programming • Assist with HR systems management (Rippling or similar), reporting, and operational process improvements • Gain exposure to broader People strategy and infrastructure as the company continues to scale

• Own and execute SEO and GEO strategies across website content, blogs, landing pages, and other organic growth channels. • Develop keyword, topic, and search-intent strategies that support business goals. • Optimize content for both traditional search engines and AI-powered answer engines. • Identify opportunities to increase visibility in AI Overviews, featured snippets, answer boxes, and generative AI responses. • Monitor search algorithm updates, AI platform changes, and emerging GEO best practices. • Create SEO-informed content plans, blog calendars, and topic clusters. • Write, edit, and optimize blog posts designed to rank, educate, and convert. • Build detailed content briefs, outlines, meta titles, meta descriptions, FAQs, schema recommendations, and internal linking plans. • Refresh and improve existing content based on performance, competitive gaps, and changing search behavior. • Ensure content is accurate, brand-aligned, helpful, and structured for AI discoverability. • Stay current on new AI releases, generative search tools, and changes in how people discover brands online. • Regularly evaluate how the company appears across AI platforms such as ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, and other answer engines. • Translate AI and market trend insights into actionable optimization recommendations. • Test new tools, workflows, and content formats that improve search and AI visibility. • Manage day-to-day SEO workflows, content updates, audits, reporting, and optimization tasks. • Improve SEO processes, templates, dashboards, and recurring workflows. • Coordinate with writers, designers, developers, and marketing team members to keep initiatives moving efficiently. • Conduct on-page and basic technical SEO reviews, including metadata, internal links, broken links, redirects, indexability, site structure, and page speed issues. • Prioritize SEO tasks based on business impact. • Track organic traffic, keyword rankings, content performance, conversions, backlinks, and AI search visibility. • Build regular reports with insights, takeaways, and recommended next steps. • Monitor competitors, content gaps, SERP changes, and market trends. • Use data to guide content updates, new content creation, and technical improvements.

• Manage the day-to-day relationship and workflow with the external data agency across BigQuery, ETL pipelines, data modeling, dashboards, and reporting requests. • Define project scopes, priorities, timelines, tickets, and acceptance criteria for analytics initiatives. • Review and validate agency deliverables for accuracy, logic, documentation quality, naming consistency, and business relevance. • Maintain and prioritize the company analytics roadmap across leadership, marketing, finance, operations, e-commerce, and growth teams. • Ensure analytics projects are delivered on time with clear requirements and minimal revisions. • Escalate blockers and ensure projects remain on track. • Validate dashboards, SQL queries, data models, funnel reporting, and KPI outputs against source systems and business rules. • Investigate discrepancies, tracking issues, missing data, duplicate events, and reporting inconsistencies. • Develop and maintain QA processes, reconciliation workflows, metric dictionaries, and reporting documentation. • Own and enforce company-wide metric definitions including revenue, CAC, contribution margin, shipping, refunds, discounts, subscriptions, marketplace reporting, and attribution rules. • Ensure consistency across BigQuery, BI tools, Amplitude/PostHog, marketing platforms, and finance reporting. • Proactively identify and resolve discrepancies, reporting gaps, and tracking issues before they impact stakeholders. • Write and optimize SQL queries in BigQuery to answer business questions and support operational decision-making. • Build and maintain dashboards, recurring reports, and executive-level visualizations. • Support daily ad hoc reporting requests while improving long-term self-service reporting capabilities. • Analyze e-commerce performance across acquisition, conversion rate, retention, LTV, AOV, subscriptions, customer cohorts, product performance, shipping, and marketplaces. • Translate analytical findings into actionable business recommendations while clearly communicating assumptions, caveats, and confidence levels. • Deliver reporting and insights that are trusted, actionable, and easy for teams to interpret and use. • Partner with developers and the external agency to maintain accurate event tracking, data ingestion, and instrumentation. • Support implementation and QA for GTM, pixels, server-side tracking, browser-based tracking, webhooks, and related analytics infrastructure. • Manage and validate funnel reporting and user journey analysis within Amplitude or PostHog. • Identify tracking gaps, event taxonomy issues, and opportunities to improve reporting quality.

• Own and manage Javvy’s Stage Gate product development framework, ensuring projects move efficiently from concept to commercialization. • Define, document, and maintain clear deliverables, timelines, and decision points at each stage of development. • Coordinate gate reviews and ensure all cross-functional stakeholders are aligned before moving projects forward. • Continuously refine and improve the Stage Gate process to increase speed, accountability, and clarity across teams. • Build and manage end-to-end product development timelines across formulation, packaging, regulatory, manufacturing, and launch preparation. • Track milestones, dependencies, and risks to keep projects on schedule. • Proactively identify blockers and coordinate solutions across teams. • Maintain clear documentation and project visibility for leadership. • Serve as the central hub for communication between Product Development, Marketing, Operations, Finance, and Supply Chain. • Ensure each team understands deliverables, timelines, and responsibilities. • Drive alignment around product specifications, launch timing, packaging requirements, and operational readiness. • Partner with internal teams to ensure all launch requirements are completed, including: Product specifications Packaging development Manufacturing readiness Costing and margin alignment Regulatory and labeling approvals. • Support launch readiness to ensure smooth transition from development to production. • Improve workflows, documentation, and systems used to manage product development. • Develop tools and dashboards that give leadership visibility into project timelines and progress. • Identify opportunities to increase launch velocity without sacrificing quality.

• Own and scale Meta, Snapchat, and AppLovin campaigns end-to-end • Support other media buyers with high-volume creative launches and ad optimizations (500+ ads per week), executed manually with zero errors in setup, targeting, or budgets • Build and run creative testing frameworks to find hooks, angles, and formats that scale profitably • Manage full campaign infrastructure: audiences, bidding (CBO/ABO), segmentation, and budget pacing • Analyze daily performance data (Northbeam, GA4, dashboards) to drive CAC efficiency and scaling decisions • Track and report funnel performance across creative, landing pages, copy, and influencer campaigns • Deliver actionable creative feedback based on performance patterns • Collaborate closely with growth and creative teams while owning results • Relentlessly monitor and adjust campaigns—including nights and weekends—to maximize performance

• Own and lead relationships with grocery retailers at the HQ level • Serve as the primary executive contact for buyers, category directors, and senior merchant teams • Develop and drive joint business plans aligned with retailer and Javvy growth objectives • Lead annual planning, line reviews, and category presentations • Drive national distribution expansion across key accounts • Identify and secure new item placements, category resets, and incremental shelf space • Lead strategy for new product launches across national retailers • Own top-line performance across national accounts (revenue, velocity, profitability) • Analyze syndicated and retailer data (IRI/Nielsen, retailer portals) to identify growth opportunities • Develop and execute promotional, merchandising, and pricing strategies • Ensure strong in-store execution in partnership with field and broker teams • Own trade spend strategy, budgeting, and ROI optimization across national accounts • Lead high-level negotiations including pricing, promotions, and annual agreements • Manage retailer programs to ensure alignment with financial and brand goals • Partner with supply chain and operations to ensure seamless onboarding, forecasting, and replenishment • Collaborate with marketing on national campaigns, retail media, and in-store activations • Provide retailer insights to inform product innovation and overall go-to-market strategy • Work with brokers and internal teams to ensure alignment and execution across all accounts

• Own Linear TV as a performance acquisition channel—setting direction, overseeing execution, and driving results • Manage and hold the TV agency accountable across pricing (CPM/CPP), inventory quality, and optimization decisions • Review and pressure-test media plans, network mix, dayparts, and spend allocation • Establish testing frameworks across creative, dayparts, networks, and frequency (and ensure they are executed) • Evaluate performance on a weekly/biweekly basis to identify inefficiencies and improvement opportunities • Develop and refine incrementality frameworks to understand the true impact of TV • Identify wasted spend and opportunities to scale what’s working • Translate performance insights into clear direction for the agency and internal teams • Partner with growth, analytics, and creative to align on testing priorities and measurement • Report on performance, key insights, and recommended next steps to leadership

• Develop and implement in-store marketing strategies that align with overall brand objectives and retail goals. • Collaborate with cross-functional teams (Sales, Marketing, Creative) to design engaging retail marketing assets. • Manage retail marketing campaigns end-to-end, including planning, production, installation, and post-campaign analysis. • Build and maintain strong relationships with retail and display production partners to secure prime placements, maximize shopability and drive campaign success. • Partner with internal and external stakeholders to close performance gaps. • Monitor campaign performance, gather insights, and optimize marketing strategies for maximum ROI. • Maintain a calendar of retail marketing activities, ensuring deadlines, budgets, and quality standards are met. • Stay up-to-date with retail trends, best practices, and emerging technologies to drive innovation. • Partner with 3rd party digital and hard asset vendors on retail execution.

• Manage relationships with key buyers and category managers • Serve as the primary point of contact for assigned retail accounts • Develop and execute joint business plans that drive growth for both the retailer and the brand • Drive new item placements and expand product assortment within key accounts • Identify opportunities for increased shelf presence and incremental distribution • Support successful launches of new products across retailers • Develop retailer specific strategies to maximize value • Plan and execute retail promotional calendars and merchandising programs • Manage pricing strategies, promotions, and trade investments • Partner with retail teams to support in-store programs, endcaps, and key retail events • Own promotional spending and budget - ROI based • Track sales performance, velocity, and inventory levels across accounts • Use retail data and insights to identify growth opportunities and optimize performance • Work closely with operations and supply chain to ensure strong in-stock performance • Partner with marketing on retail launches and key merchandising initiatives • Provide insights from retail partners to inform product development and growth strategy