• Builds and codes applications and/or modules using languages such as C++, visual basic, ABAP, JAVA, XTML, etc. • Provides patches and upgrades to existing systems. • Involved in planning of system and development deployment as well as responsible for meeting software compliance standards. • May design graphical user interface (GUI) to meet the specific needs of users. • Prepares operating instructions, compiles documentation of program development, and analyzes system capabilities to resolve questions of program intent, output requirements, input data acquisition, programming techniques, and controls. • May build add-on modules using application program language. • Designs and codes applications following specifications using the appropriate tools. • Maintains and modifies existing software applications. • Analyzes detailed systems factors, including input and output requirements, information flow, hardware and software requirements, and alternative methods of problem resolution. • Performs modifications to and maintenance of operational programs and procedures. • Participates in code reviews to represent reviewed work for adherence to standards and specifications. • Writes or revises program documentation, operations documentation and user guides in accordance with standards.

• Build interactive lead magnets and marketing tools using no-code AI platforms (Lovable, Replit, Bolt) without writing code like ROI calculators, assessment quizzes, etc • Design and deploy AI workflow automations using Gumloop, n8n, or Zapier to handle competitor monitoring, social listening, SEO audits, lead enrichment, and campaign triggers • Launch full-funnel campaigns across paid social, email, content, and organic channels using AI tools (ChatGPT, Claude) to generate copy, creative variations, and messaging angles • Orchestrate AI agents to automate repetitive tasks: drafting social posts from blog content, monitoring brand mentions across social media, scraping competitor sites for intelligence • Test rapidly and iterate on brand voice, messaging, and creative approaches running experiments that would traditionally require weeks of agency coordination • Own campaign analytics and attribution: set up tracking, diagnose performance issues, and optimize based on real-time data

• Design and develop modernized Contact Center as a service Messaging and AI products that push the boundaries of what's possible • Lead and mentor engineering teams, setting technical direction and best practices • Partner with architecture team to shape requirements and translate vision into scalable solutions • Part of SCRUM team(s) for day to day responsibilities. • Design, implement cloud-native applications that are resilient, scalable, and built for the future • Integrate and various solutions including Voice applications, platform SDK, LLM based AI solutions and services as required in the Product • Drive engineering excellence through comprehensive test automation and quality-first delivery

• Build high quality and intuitive experiences for customer-facing and business-facing apps. • Collaborate with other developers to build scalable solutions that make it easy to build high quality products. • Work alongside designers and other stakeholders to build exciting new features and refine existing experiences. • Integrate with custom built in-shop embedded projects.