• Lead the entire creative testing process inside Meta Ads Manager • Launch structured testing campaigns weekly • Analyze performance metrics (CTR, hook rate, thumb stop ratio, CPA, ROAS) • Kill underperformers quickly and scale winners decisively • Continuously refresh creative angles to avoid fatigue • Source and recruit high-quality UGC creators • Write clear, performance-driven briefs • Manage creator deliverables and timelines • Ensure a steady weekly flow of fresh ad creatives • Deliver weekly performance breakdowns with clear insights • Identify patterns in winning hooks, formats, and messaging • Turn data into actionable creative direction • Work directly with the Founder to align growth strategy • Your performance will be measured by results — not activity.

• Own and evolve RSV’s global podcast marketing strategy, aligning audience growth with enterprise revenue and brand objectives • Lead end-to-end campaign architecture across launch, lifecycle, and franchise growth initiatives • Establish scalable performance marketing infrastructure, including analytics, attribution modeling, and KPI governance • Serve as executive lead for strategic platform relationships (Apple Podcasts, Spotify, YouTube, emerging audio ecosystems) • Drive omnichannel growth strategies spanning organic, paid, cross-promotional, and earned media channels • Partner with Sales, Operations, Production, and Audience Development to integrate marketing initiatives with monetization and distribution goals • Build and mentor a high-performing, remote marketing function with clear accountability and performance standards • Deliver executive-level reporting with actionable insights, forecasting models, and continuous optimization roadmaps

• Own the APAC Blueprint: Develop and execute an integrated regional marketing plan, managing the budget and calendar to hit aggressive pipeline targets. • Drive Multi-Channel Programs: Lead everything from executive roundtables and trade shows to end-to-end webinar programming and "ABM-lite" plays for priority accounts. • Lead Digital Strategy & Agency Relations: Manage agency execution for paid media, ensuring briefs are sharp, budgets are paced, and lead routing is seamless. • Write & Repurpose Content: Be your own copywriter. You’ll draft event invites, social posts, and SDR enablement assets, turning global assets into localized winners. • Enable the Sales Engine: Create the "who to target" and "what to say" talk tracks for our SDRs and AEs to ensure every lead you generate is followed up with precision.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role involves developing and executing strategic marketing initiatives aimed at enhancing engagement, growth, and retention in key academic and research segments. - Develop a strong understanding of key customer segments and markets, including librarians and researchers. - Identify customer pain points, industry trends, and competitive dynamics to inform marketing strategies. - Create compelling persona-based value propositions and segment narratives. - Develop and execute marketing programs supporting product launches and thought leadership initiatives. - Collaborate with teams to build and execute marketing plans aligned with business priorities. - Create sales enablement tools and messaging briefs that enhance the buyer journey. - Streamline content development processes and sales readiness efforts through collaboration. - Partner with sales teams to improve commercial effectiveness through training and resources. Qualifications - 7+ years of experience in B2B marketing or product marketing, preferably in SaaS or academic sectors. - Proven track record in go-to-market strategies that yield measurable outcomes. - Understanding of marketing and sales alignment, familiar with Challenger Sales methodology. - Experience creating enablement content, narratives, and digital marketing assets. - Analytical mindset with a strong focus on using metrics for strategy optimization. - Excellent communication, project management, and stakeholder engagement skills. - Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree is a plus. Requirements - 7+ years of experience in B2B marketing or product marketing, preferably in SaaS or academic sectors. - Proven track record in go-to-market strategies that yield measurable outcomes. - Understanding of marketing and sales alignment, familiar with Challenger Sales methodology. - Experience creating enablement content, narratives, and digital marketing assets. - Analytical mindset with a strong focus on using metrics for strategy optimization. - Excellent communication, project management, and stakeholder engagement skills. - Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree is a plus. Benefits - Competitive salary with an opportunity for an annual incentive bonus. - Work from home flexibility within a robust and supportive team environment. - Country-specific benefits that promote well-being and happiness. - Opportunities for professional growth and skill development. - Culture of collaboration and innovation.