• Follow established processes to select audiences and prepare data for marketing efforts, delivering on the project requirements with a very high degree of accuracy. • Incorporate data from multiple sources using a variety of data software tools which include Google BigQuery, Microsoft Excel, Matillion, and Magnus. • QC data elements for projects received from clients, transformed data, final output file, and reports. • Partner with developers, analysts, project management, and client engagement teams to gather documentation and instructions necessary to complete data projects on time. • Create and update documentation on current processes for the data team and other agency teams, client contacts, and third-party data partners. • QC your work and the work of team members for data quality, process and accuracy. • Troubleshoot data errors and anomalies, and provide recommended solutions. • Perform ad-hoc queries as needed to answer questions about the data. • Create data query logic from non-technical requests. • Escalate any data or project issues to the Data Services Manager, as required.

• Develop the long-term vision for marketing analytics, ensuring data infrastructure supports business goals. • Design and manage sophisticated multi-touch attribution (MTA) models and Media Mix Modelling (MMM) to evaluate the effectiveness of all channels. • Shift the team from reactive reporting to predictive modelling. Lead the development of churn propensity models and lead scoring algorithms that directly feed into our automation platforms. • Champion a test & learn culture. Design the roadmap for geo-holdout tests, A/B testing, and multivariate experiments to prove incrementality. • Partner with the growth team to allocate a multi-million dollar budget, using predictive modelling to maximize ROAS. • Oversee cohort analysis, LTV (Lifetime Value) projections, and churn prediction models to deepen our understanding of the customer journey. • Build and maintain automated executive-level dashboards that provide real-time visibility into KPI performance. • Act as a strategic advisor to the Performance, Brand, and Product Marketing leads, helping them use data to justify their budgets and pivot strategies in real-time. • Mentor and grow a team of marketing analysts, fostering a culture of curiosity and technical excellence. • Act as the liaison between Marketing, Data Engineering, Revenue Operations and Finance to ensure a single source of truth for marketing data.

• Build marketing assets for members • Write and produce member-ready marketing materials • Help translate curriculum into implementation resources • Improve assets based on member feedback • Coordinate with internal partners and vendors as needed

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn. Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer. Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need. To learn more about our company, please visit our website; https://www.trulieve.com Requisition ID: 18065 Remote Work Available: Yes Job title: Senior Marketing Manager Location: Florida Reports to: Executive Director, Marketing, Southeast Position Description: This role is a key leadership position for the Trulieve Florida marketing team. This leader will be responsible for developing and executing new and innovative marketing communications strategies and tactics supporting the Trulieve brand in Florida along with our 160+ dispensaries in the state. The role is end-to-end from strategy to planning to execution to analysis. This position works closely with a range of partners, including but not limited to agencies, digital marketing, brand, creative, data analytics, production and retail. This individual will provide role model inclusive leadership, business acumen, strategic agility, collaboration and inspire others. They will have an entrepreneurial spirit and an ability to work in a fast-paced, results-driven environment. Responsibilities: - Plan, develop, execute and analyze marketing communications and traffic driving initiatives for the Florida market - Plan, develop, execute and optimize new, retention and dropped customer campaigns - Collaborate in building out monthly promo & launch calendar - Collaborate in building out and executing plans for major cultural, industry and commercial moments - Build out comprehensive marketing communication plans to support brand and product highlights and promotions. Touchpoints can include website, email, text, social, paid media and in-store. - Build out and oversee execution of strategic email and text plans inclusive of identifying and optimizing customer segments. - Brief in creative, campaigns and activations to internal and external partners. - In partnership with creative team, develop localized content and communication initiatives. - Works with design agencies, vendors, employees and partners to ensure brand is used correctly and consistently - Collaborates with leadership, marketing team, production, retail and compliance - Comply with all security policies/procedures. Qualifications: - Bachelor’s degree required - 6+ years of experience in a marketing and/or retail related role - Retail marketing experience is highly preferred - 3+ years of experience managing a team - Working knowledge of Smartsheet - Experience in utilizing Monday.com, Asana or other project management type tools. - Proficient use with Microsoft Suite including PowerPoint and Excel Additional Requirements: - Exceptional writing abilities regardless of the subject-matter - Excellent organizational skills and the ability to prioritize while working on multiple projects - Excellent communication skills and the ability to effectively interact with co-workers and upper management as needed - Proactive, self-starter - Detail-oriented, collaborative, and creative team-player - Must be able to work in a fast-paced, fluid environment under intense deadlines Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.