• Build marketing assets for members • Write and produce member-ready marketing materials • Help translate curriculum into implementation resources • Improve assets based on member feedback • Coordinate with internal partners and vendors as needed

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn. Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer. Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need. To learn more about our company, please visit our website; https://www.trulieve.com Requisition ID: 18065 Remote Work Available: Yes Job title: Senior Marketing Manager Location: Florida Reports to: Executive Director, Marketing, Southeast Position Description: This role is a key leadership position for the Trulieve Florida marketing team. This leader will be responsible for developing and executing new and innovative marketing communications strategies and tactics supporting the Trulieve brand in Florida along with our 160+ dispensaries in the state. The role is end-to-end from strategy to planning to execution to analysis. This position works closely with a range of partners, including but not limited to agencies, digital marketing, brand, creative, data analytics, production and retail. This individual will provide role model inclusive leadership, business acumen, strategic agility, collaboration and inspire others. They will have an entrepreneurial spirit and an ability to work in a fast-paced, results-driven environment. Responsibilities: - Plan, develop, execute and analyze marketing communications and traffic driving initiatives for the Florida market - Plan, develop, execute and optimize new, retention and dropped customer campaigns - Collaborate in building out monthly promo & launch calendar - Collaborate in building out and executing plans for major cultural, industry and commercial moments - Build out comprehensive marketing communication plans to support brand and product highlights and promotions. Touchpoints can include website, email, text, social, paid media and in-store. - Build out and oversee execution of strategic email and text plans inclusive of identifying and optimizing customer segments. - Brief in creative, campaigns and activations to internal and external partners. - In partnership with creative team, develop localized content and communication initiatives. - Works with design agencies, vendors, employees and partners to ensure brand is used correctly and consistently - Collaborates with leadership, marketing team, production, retail and compliance - Comply with all security policies/procedures. Qualifications: - Bachelor’s degree required - 6+ years of experience in a marketing and/or retail related role - Retail marketing experience is highly preferred - 3+ years of experience managing a team - Working knowledge of Smartsheet - Experience in utilizing Monday.com, Asana or other project management type tools. - Proficient use with Microsoft Suite including PowerPoint and Excel Additional Requirements: - Exceptional writing abilities regardless of the subject-matter - Excellent organizational skills and the ability to prioritize while working on multiple projects - Excellent communication skills and the ability to effectively interact with co-workers and upper management as needed - Proactive, self-starter - Detail-oriented, collaborative, and creative team-player - Must be able to work in a fast-paced, fluid environment under intense deadlines Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.

• Own the customer lifecycle marketing strategy across all stages – including adoption, expansion, renewal, up-sell and advocacy opportunities. • Develop and execute targeted retention-driving initiatives, including automated journeys, feature adoption campaigns, renewal reminder programs, and re-engagement efforts. • Design and implement upsell and cross-sell campaigns, leveraging usage data, customer segmentation, and expansion triggers. • Identify expansion opportunities based on product utilization, account growth signals, and lifecycle stage, and build targeted campaigns to support add-on, upgrade, and multi-product adoption. • Partner closely with Retention, Account Management, and Customer Success teams to align messaging, timing, and touchpoints across the full customer journey. • Support renewal and expansion campaigns with coordinated multi-channel communications (email, in-app messaging, webinars, customer events, sales enablement content). • Collaborate with Product Marketing to translate new releases, add-ons, and premium features into customer-facing campaigns that drive adoption and revenue growth. • Create customer-facing assets such as playbooks, enablement guides, use-case content, webinars, and educational resources to increase product engagement and support expansion conversations. • Develop and manage customer advocacy initiatives in partnership with Customer Success (case studies, testimonials, reviews, referral programs). • Track and report on lifecycle performance metrics, campaign effectiveness, renewal influence, expansion pipeline contribution, and customer engagement trends. • Continuously optimize segmentation, messaging, and timing based on performance data and feedback from Customer Success and Retention teams.

• End-to-End Campaign Execution: Build and launch creative multi-channel campaigns (email, LinkedIn, webinars, and direct mail) to drive customer engagement and demand generation. • Creative Storytelling: Weave together compelling narratives that ground campaigns across personas and channels. • Content Coordination: Collaborate with the brand team to develop high-performing assets, including content, ad copy, and email templates. • Repurpose key existing assets into high-performing ads and email campaigns. • Campaign Reporting & Optimization: Monitor campaign performance daily. You’ll be expected to report on metrics such as direct sourced and influenced pipeline, suggesting tweaks to improve ROI. • Lifecycle Campaign Management: Own the execution of scaled customer communications, including onboarding sequences, new feature announcements, newsletters, and adoption nurture tracks to reduce churn. • Expansion & Upsell Marketing: Execute data-driven campaigns targeting existing users for product upgrades, cross-selling, or seat expansion to increase Net Retention Rate (NRR). • Customer Reporting & Optimization: Track and report on customer engagement metrics: CTR, CQL (Customer Qualified Leads), feature adoption rates, and the impact of marketing on expansion pipeline.