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Strategic Education, Inc. - SEI offers a suite of innovative programs and services to help working adults achieve economic mobility through education. The publi
Media Analyst
Location
United States
Posted
144 days ago
Salary
$73.9K - $110.9K / year
Seniority
Mid Level
Job Description
Media Analyst
Strategic Education, Inc. - SEI
• Develop, enhance, and maintain recurring and ad-hoc media performance dashboards, with a strong emphasis on Power BI • Analyze, interpret, and clearly communicate insights from media and marketing data to support decision-making • Partner closely with internal media stakeholders and external partners to clarify requirements, resolve blockers, and present findings and recommendations • Support media mix modeling (MMM) initiatives, including data collection, validation, interpretation of model outputs, and scenario analysis • Extract and prepare data from a variety of sources, including advertising platforms and internal data systems, for reporting and analysis • Write, modify, and maintain SQL queries to access data from the company’s data warehouse (Google BigQuery) • Contribute to continuous improvement of analytics processes, documentation, and reporting standards
Job Requirements
- Bachelor’s degree in digital marketing, business, analytics, computer science, statistics, economics, or another relevant quantitative field
- Minimum of 2 years of relevant digital marketing analytics experience
- Experience extracting and working with data from digital advertising and marketing platforms (e.g. Google Ads, Meta, Skai/Kenshoo, Adobe Analytics, GA4, Eloqua)
- Experience using analytical and data visualization tools, particularly Excel, Power BI, or similar
- Intermediate proficiency in SQL, including the ability to write and modify queries to retrieve data from relational data warehouses
- Familiarity with working in cloud-based data environments (e.g., Google Cloud Platform (GCP)/ BigQuery) is a plus
- Demonstrated ability to analyze media data to generate insights, inform recommendations and support marketing strategy
- Strong verbal and written communication skills, with comfort presenting findings and perspectives in group settings
- Demonstrated problem-solving and analytics skills, with comfort navigating ambiguity and advancing work without step-by-step direction
- Ability to work collaboratively in a team environment while also operating as a proactive, self-directed contributor
- Passion for partnering with stakeholders to continually improve analytics outputs and processes
- Agency experience is preferred
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Parental leave
- Paid time off
- Paid holidays
- Tax saving accounts (FSA, HSA)
- 401(k) retirement benefit
- Employee Stock Purchase Plan
- Tuition assistance
- Entertainment and retail discounts
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