• Develop, execute, and manage paid search and social campaigns (Google Ads, LinkedIn, Meta, etc.) aligned with Newsela’s objectives and key results. • Optimize campaign performance through A/B testing, audience targeting, and bid strategies. • Establish benchmarks for paid media performance and manage budgets efficiently to maximize impact and ROI. • Research competitive strategies and recommend adjustments to our keyword and competitive ad strategies accordingly. • Collaborate with content and creative teams to ensure ad creatives align with messaging and campaign objectives. • Monitor key performance metrics (CPC, CTR, ROAS) and adjust strategies accordingly. • Report out regularly on paid media campaign effectiveness, and provide insights and recommendations based on data analysis. • Collaborate with data team stakeholders to develop dashboards to track performance. • Incorporate AI tools and workflows into your work to become more effective and efficient.

• Operar campanhas e estruturar o ecossistema de dados • Gestão de Tráfego & Budget: Planejamento, execução e otimização de grandes orçamentos • Inteligência Artificial & Automação: Implementar e dominar novos fluxos de IA • Tracking & Dados: Configuração avançada de rastreamento • Estratégia & Tática: Desenhar o funil de vendas digital • Reporting & Analytics: Direcionar um time de dados em dashboards automatizados

Who we are DigiCert is a global leader in intelligent trust. We protect the digital world by ensuring the security, privacy, and authenticity of every interaction. Our AI-powered DigiCert ONE platform unifies PKI, DNS, and certificate lifecycle management, to secure infrastructure, software, devices, messages, AI content and agents. Learn why more than 100,000 organizations, including 90% of the Fortune 500, choose DigiCert to stop today’s threats and prepare for a quantum-safe future at www.digicert.com Job summary Valimail, a DigiCert company, is helping build a more trusted digital world—starting with email. Valimail is a leader in Email Authentication as a Service. Built on open standards such as DMARC, DKIM, and SPF, Valimail pioneered automated email authentication to protect organizations from impersonation and fraud. Together, Valimail and DigiCert deliver scalable, automated trust—helping organizations operate securely today while preparing for what’s next. If you’re excited about building meaningful security technology, shaping new categories, and working at the intersection of innovation and global impact, Valimail offers the opportunity to do exactly that. Valimail is seeking a Marketing Campaign Manager to join our Demand Generation team. Reporting to the Director of Demand Generation, this role is responsible for planning, executing, and optimizing integrated campaigns that generate pipeline and drive business growth. You’ll collaborate across teams to develop audience segmentation, build nurture programs, and test performance to continuously improve campaign results. The ideal candidate has hands-on experience in email marketing and marketing automation, with strong project management, analytical, and communication skills. This is a high-impact role that requires a mix of strategy, execution, and cross-functional collaboration. Frequently cited statistics show that women and underrepresented classes will only apply to roles if they feel they meet 100% of the qualifications. At Valimail, we encourage you to break through that statistic. Roles evolve over time, especially with innovation, and you may be just the person we need in the future. NO ONE ever meets 100% of the qualifications. We hope you're open to learning new skills in order to grow with us. Make our team, your team! What you will do - Develop and execute integrated demand generation campaigns that drive awareness, engagement, and qualified pipeline. - Build and manage automated email nurture programs that move prospects through the funnel and convert to opportunities. - Collaborate with Marketing Operations and Sales Operations to define segmentation strategies, track performance, and report on outcomes. - Partner with Product Marketing and Marketing Communications to align messaging, creative, and campaign strategy with company goals. - Create testing and optimization frameworks to improve email performance, conversion rates, and campaign ROI. - Build and manage website pages and programs to drive conversions. - Manage campaign calendars, deliverables, and project timelines across internal teams and external partners. - Analyze campaign performance, share insights, and recommend actionable optimizations. - Partner with Sales and SDR leadership to align marketing activities with pipeline goals and outreach strategies. What you will have - 4+ years of experience in B2B marketing, ideally within SaaS or technology. - Proven experience creating and optimizing email nurture campaigns (Marketo experience strongly preferred). - Familiarity with Salesforce CRM, marketing automation platforms, and Google Analytics. - Strong analytical skills and a testing-first mindset. - Excellent project management, communication, and collaboration skills. - Ability to manage multiple priorities in a fast-paced environment. - Customer-centric mindset focused on solving prospect and buyer pain points. - Experience leading or contributing to cross-functional initiatives. Nice to have - Exposure to ABM campaigns or working with intent data platforms. Benefits - Comprehensive health, dental, + vision coverage - Six weeks of paid parental leave for all parents, and an additional 6 weeks for parents giving birth - Remote First Company, you can work anywhere within the US - Unlimited and flexible PTO. We believe balanced, happy, relaxed people do better work #LI-KK1

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Associate, Paid Search Media is responsible for supporting the Search Team by conducting trainings, answering search-related questions, and writing guides, while managing their own account load. The Digital Media team is the driving force behind RKD Group’s digital campaign delivery. We ensure projects move seamlessly from plan to production to launch by aligning timelines, organizing workflows, and keeping deliverables on track. If you’re detail-oriented and thrive on organization then this role puts you at the center of making impactful digital campaigns happen for nonprofits across the country. Key Responsibilities - Paid Search Management: - Manage paid search accounts at a minimum of once each week - Writing and testing text ads - Writing and testing ad extensions - Adjusting bids to optimize for CPA - Reviewing and pacing budget against media plans - Selecting new keywords to target qualified traffic - Selecting new negative keywords to exclude unqualified traffic - Performing regular quality checks on conversion tracking - Build and manage new paid campaigns delivered through Workfront - Google Ad Grant Management: - Manage Google Ad Grants a minimum of once every two weeks - Writing and testing text ads - Writing and testing ad extensions - Selecting new keywords to target qualified traffic - Selecting new negative keywords to exclude unqualified traffic - Performing regular quality checks on conversion tracking - Build and manage new campaigns delivered through Workfront - Search Trainings & Writing Guides: - Writing/updating guides on best practices for the Search Team - Providing trainings to new and current Search Coordinators - Creating an onboarding schedule for new Search Coordinators - Monthly Reporting: - Providing monthly insights on Paid and Grant account performance - Conversion Tracking for Clients: - Ensuring conversion tracking is set up properly across all accounts - Creating conversion actions within the search platforms - Creating tasks to send to the Tech Team for Google Tag triggers - Performing test transactions within GTM - Monitoring conversions within the search platforms - Assist with Client Onboarding: - Assisting the Digital Media Supervisor with onboarding new clients - Ensuring GTM is installed on their domain and donation forms - Creating their Paid Google & Bing accounts if needed Qualifications - Bachelor’s degree preferred - Advanced proficiency in Microsoft Office suite, including Excel, Word, and PowerPoint - 2+ years of direct response fundraising preferred specializing in Google Grant & Paid Search - Experience with national brand accounts, for-profit and non-profit sectors is a plus - Demonstrated expertise in concept and campaign development for successful fundraising strategies is a plus - Knowledgeable about paid search platforms, industry trends, and direct response marketing best practices - Proven ability to leverage new technologies for operational efficiency and campaign effectiveness - Thrive in challenging, fast-paced environments, showcasing adaptability, creativity, and problem-solving skills Location - Remote Pay Range Expected for the position: $55,000-$62,000 annually. The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate. Company Description RKD Group is a leading direct response marketing and advertising agency dedicated to serving nonprofits. Headquartered in Dallas, Texas, we are a remote-first company that has helped hundreds of nonprofits raise billions of dollars to drive meaningful impact. RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits. RKD Group is an Equal Employment Opportunity employer. No sponsorships available for this position.