Job Title: Senior Marketing Manager Location: Remote Working Hours: US Hours About the RoleWe are seeking a Senior Marketing Manager for our clientto lead marketing execution, content production, and marketing infrastructure. This role requires an AI-first marketing mindset and the ability to leverage modern AI tools to improve research, content production, marketing automation, and campaign performance. The ideal candidate is a hands-on marketing operator capable of independently executing initiatives while integrating AI tools to accelerate marketing workflows and operational efficiency. You will collaborate closely with designers, developers, and marketing stakeholders to drive consistent organic growth, scalable content production, and efficient marketing systems. ResponsibilitiesSocial Media Strategy & Content Execution - Create and publish daily social media content across Instagram, Facebook, LinkedIn, and X (Twitter) - Develop one high-quality content asset per day, including blog articles, PR content, and backlink content - Plan and execute organic growth strategies across social media channels - Collaborate with designers to ensure visually engaging content - Monitor performance and optimize content based on engagement and analytics AI Tools Used for Social MediaCandidates should have experience leveraging tools such as: - ChatGPT – content ideation, captions, content repurposing - Jasper AI – marketing and social copywriting - Copy.ai – promotional messaging and social captions - Canva – AI-assisted design and visual content creation - Buffer – content scheduling and publishing - Hootsuite – scheduling and engagement monitoring SEO Strategy & Organic Growth - Lead the company’s technical SEO and organic search strategy - Conduct on-page SEO audits and technical site optimization - Develop and execute backlink acquisition strategies - Manage keyword strategy and organic search performance - Perform competitor research and SEO performance analysis - Collaborate with developers to improve site structure, page speed, and SEO health SEO Tools & PlatformsCandidates should have experience leveraging tools such as: - Ahrefs – backlink analysis and keyword research - SEMrush – competitive research and keyword tracking - Surfer SEO – SEO content optimization - Screaming Frog SEO Spider – technical SEO auditing - Google Search Console – website search performance monitoring Website & Content Infrastructure - Oversee website development projects utilizing ASTRO and headless WordPress - Coordinate with developers to ensure websites support marketing campaigns and content publishing - Maintain website content updates and performance improvements Marketing Operations & Reporting - Improve and manage quarterly marketing reports and shareholder reports - Support marketing campaigns across email marketing, Google Ads, and revenue operations - Coordinate execution across marketing, design, and development teams - Ensure marketing initiatives are properly tracked and measured Marketing Tools & PlatformsCandidates should be comfortable working with: - HubSpot - Google Analytics - Google Ads - Slack - Asana AI-Driven Marketing Execution - Leverage AI tools to accelerate content production, research, marketing analysis, and campaign optimization - Integrate AI into marketing workflows to increase speed and efficiency - Use AI for: - content ideation and drafting - research and marketing insights - marketing automation and workflow improvements - Continuously experiment with new AI marketing technologies and tools Key RequirementsExperience - Proven experience in a senior marketing or marketing operations role - Experience managing content production and digital marketing initiatives - Demonstrated ability to integrate AI tools into marketing workflows - Candidates must demonstrate an AI-first marketing mindset and familiarity with commonly used AI tools that improve marketing speed and efficiency. - AI Content & Marketing Tools: Experience using AI tools for content creation, research, and marketing workflows such as: - ChatGPT - Claude - Jasper AI - Used for content ideation, social media posts, marketing copy, and research. - Social Media & Content Management: Experience using tools for publishing and managing social media content such as: - Buffer - Hootsuite - Canva - Used for creating, scheduling, and managing social media content. - Marketing Platforms: Experience working with marketing platforms and analytics tools such as: - HubSpot - Google Analytics - Google Ads - Used for campaign tracking, marketing automation, and performance monitoring. - Experience coordinating across marketing, design, and development teams Interview Process - Initial Screening Call (Pavago) Introduction, background review, and role alignment. - AI & Marketing Workflow Discussion Candidate walks through how they use AI tools in their marketing workflows. - Client Interview Discussion with the hiring team focused on marketing execution and strategy. - Final Interview Final alignment discussion and role expectations. - Offer #LI-AG1

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role involves developing and executing strategic marketing initiatives aimed at enhancing engagement, growth, and retention in key academic and research segments. - Develop a strong understanding of key customer segments and markets, including librarians and researchers. - Identify customer pain points, industry trends, and competitive dynamics to inform marketing strategies. - Create compelling persona-based value propositions and segment narratives. - Develop and execute marketing programs supporting product launches and thought leadership initiatives. - Collaborate with teams to build and execute marketing plans aligned with business priorities. - Create sales enablement tools and messaging briefs that enhance the buyer journey. - Streamline content development processes and sales readiness efforts through collaboration. - Partner with sales teams to improve commercial effectiveness through training and resources. Qualifications - 7+ years of experience in B2B marketing or product marketing, preferably in SaaS or academic sectors. - Proven track record in go-to-market strategies that yield measurable outcomes. - Understanding of marketing and sales alignment, familiar with Challenger Sales methodology. - Experience creating enablement content, narratives, and digital marketing assets. - Analytical mindset with a strong focus on using metrics for strategy optimization. - Excellent communication, project management, and stakeholder engagement skills. - Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree is a plus. Benefits - Competitive salary with an opportunity for an annual incentive bonus. - Work from home flexibility within a robust and supportive team environment. - Country-specific benefits that promote well-being and happiness. - Opportunities for professional growth and skill development. - Culture of collaboration and innovation.

• Diseñar piezas gráficas y banners para campañas digitales. • Crear banners HTML animados y anuncios visuales para Google Display Network, Meta, YouTube y TikTok. • Diseñar materiales publicitarios para aliados y canales de distribución. • Desarrollar landing pages con enfoque en experiencia de usuario y conversión. • Preparar assets gráficos para el equipo de desarrollo web. • Mantener coherencia visual y calidad estética en todas las campañas. • Diseñar banners y piezas gráficas para web, email marketing y redes sociales. • Producir animaciones y contenido audiovisual para campañas digitales. • Diseñar materiales impresos como flyers, folletos y pósters. • Actualizar piezas publicitarias para partners y canales corporativos. • Coordinar con equipos técnicos y de marketing para el desarrollo de campañas. • Preparar archivos y recursos gráficos listos para producción digital o impresión.

• Drive B2B Demand Generation & Pipeline Growth • Develop and execute LendKey's B2B marketing strategy to generate qualified lender pipeline and support revenue growth. • Lead integrated campaigns across digital channels, industry media, webinars, thought leadership, email programs, and co-marketing partnerships. • Partner closely with Sales and Account Management to ensure strong lead quality, pipeline progression, and alignment with growth priorities. • Build a Metrics-Driven Marketing Engine • Establish a performance-focused marketing function grounded in measurable outcomes. • Define and track key funnel metrics, measure campaign effectiveness, and deliver executive-level reporting on marketing impact and ROI. • Continuously refine messaging, channels, and investments based on data and testing. • Own Corporate Brand & Market Positioning • Define and elevate LendKey’s brand narrative across the credit union, fintech, and capital markets ecosystem. • Ensure consistent messaging across all channels — including website, conferences, sales materials, press coverage, and digital campaigns — while clearly communicating LendKey’s differentiated network lending model. • Lead PR, Thought Leadership & Industry Presence • Manage corporate PR, media relationships, and executive thought leadership initiatives. • Secure speaking opportunities, oversee industry awards and podcast strategy, and ensure a polished, strategic presence at conferences and events that supports brand visibility and pipeline generation. • Enable Sales & Revenue Teams • Equip Sales and Account Management with compelling lender-focused content including case studies, collateral, and thought leadership. • Maintain strong cross-functional alignment to ensure marketing efforts directly support revenue growth. • Lead & Develop the Marketing Team • Lead and develop the marketing team while managing external agency partners as needed. • Establish clear priorities, accountability, and execution standards while fostering a collaborative, high-performance culture aligned with LendKey’s values.