• Diseñar piezas gráficas y banners para campañas digitales. • Crear banners HTML animados y anuncios visuales para Google Display Network, Meta, YouTube y TikTok. • Diseñar materiales publicitarios para aliados y canales de distribución. • Desarrollar landing pages con enfoque en experiencia de usuario y conversión. • Preparar assets gráficos para el equipo de desarrollo web. • Mantener coherencia visual y calidad estética en todas las campañas. • Diseñar banners y piezas gráficas para web, email marketing y redes sociales. • Producir animaciones y contenido audiovisual para campañas digitales. • Diseñar materiales impresos como flyers, folletos y pósters. • Actualizar piezas publicitarias para partners y canales corporativos. • Coordinar con equipos técnicos y de marketing para el desarrollo de campañas. • Preparar archivos y recursos gráficos listos para producción digital o impresión.

• Drive B2B Demand Generation & Pipeline Growth • Develop and execute LendKey's B2B marketing strategy to generate qualified lender pipeline and support revenue growth. • Lead integrated campaigns across digital channels, industry media, webinars, thought leadership, email programs, and co-marketing partnerships. • Partner closely with Sales and Account Management to ensure strong lead quality, pipeline progression, and alignment with growth priorities. • Build a Metrics-Driven Marketing Engine • Establish a performance-focused marketing function grounded in measurable outcomes. • Define and track key funnel metrics, measure campaign effectiveness, and deliver executive-level reporting on marketing impact and ROI. • Continuously refine messaging, channels, and investments based on data and testing. • Own Corporate Brand & Market Positioning • Define and elevate LendKey’s brand narrative across the credit union, fintech, and capital markets ecosystem. • Ensure consistent messaging across all channels — including website, conferences, sales materials, press coverage, and digital campaigns — while clearly communicating LendKey’s differentiated network lending model. • Lead PR, Thought Leadership & Industry Presence • Manage corporate PR, media relationships, and executive thought leadership initiatives. • Secure speaking opportunities, oversee industry awards and podcast strategy, and ensure a polished, strategic presence at conferences and events that supports brand visibility and pipeline generation. • Enable Sales & Revenue Teams • Equip Sales and Account Management with compelling lender-focused content including case studies, collateral, and thought leadership. • Maintain strong cross-functional alignment to ensure marketing efforts directly support revenue growth. • Lead & Develop the Marketing Team • Lead and develop the marketing team while managing external agency partners as needed. • Establish clear priorities, accountability, and execution standards while fostering a collaborative, high-performance culture aligned with LendKey’s values.

• Own and evolve end-to-end lifecycle programs across onboarding, engagement, retention, and reactivation for users across the TransForce portfolio. • Develop revenue-generating lifecycle initiatives supporting both driver engagement and conversion and carrier acquisition, activation, and retention. • Plan and execute multi-channel lifecycle campaigns across email, SMS, push notifications and in-app messaging. • Own lifecycle marketing compliance, including consent management and deliverability best practices across email and SMS (TCPA, CAN-SPAM). • Own lifecycle messaging and copy, including campaign sequencing, value propositions, and narrative across all lifecycle touchpoints. • Design, build, and optimize email and lifecycle templates (layout, hierarchy, modular components) within marketing automation platforms to support testing and iteration. • Create and maintain lifecycle messaging frameworks to ensure consistency of voice and tone across audiences and brands. • Write and structure written content such as newsletters and blog posts (messaging and copy only), partnering with Design on final visual execution where needed. • Define messaging and content outlines for downloadable assets (e.g., guides, PDFs), partnering with Design on final production. • Lead rigorous A/B and multivariate testing across copy, layout, cadence, and channels to improve engagement, conversion, and retention. • Own lifecycle and channel performance reporting, analyzing metrics from engagement through to revenue and retention. Translate insights into actionable test plans and continuous improvements tied to clear KPIs. • Collaborate with the wider marketing team to shape and execute multi-channel campaigns, embedding lifecycle messaging and journeys into broader marketing initiatives. • Partner cross-functionally with Operations, Product, Engineering, Data, Sales, and Design to ensure lifecycle messaging aligns with product capabilities and business goals. • Own internal lifecycle and marketing communications, ensuring clarity, consistency, and alignment across stakeholders. • Serve as a steward of lifecycle quality, ensuring high standards across messaging, templates, and execution.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This is a high-impact leadership role focused on driving lifecycle and customer experience marketing within a fast-growing SaaS environment. You will own end-to-end campaigns across onboarding, adoption, engagement, retention, and expansion, ensuring customers realize value quickly and consistently. Working cross-functionally with product, sales, customer success, onboarding, and partnerships, you’ll translate data insights into strategic marketing initiatives that fuel growth. The role blends strategic vision with hands-on execution, leveraging automation, CRM systems, and customer health metrics to optimize performance. If you thrive in dynamic environments, enjoy experimenting with new approaches, and are passionate about improving the customer journey, this opportunity offers strong visibility and measurable business impact. - Lead lifecycle marketing strategy across onboarding, activation, engagement, retention, and upsell initiatives. - Design and execute targeted campaigns that accelerate time-to-value and increase product adoption. - Develop customer engagement and nurture programs to improve usage, satisfaction, and long-term retention. - Partner with customer success teams to support expansion efforts and promote additional product capabilities. - Leverage customer health scores, behavioral data, and feedback to proactively address churn risk and refine lifecycle strategies. - Collaborate cross-functionally with product, CX, sales, and marketing teams to test, measure, and optimize performance. - Build journey-based campaigns using marketing automation and CRM platforms to drive personalized communication at scale. Qualifications - 5+ years of experience in B2B SaaS lifecycle, retention, or customer marketing; SMB or InsurTech experience preferred. - Proven ability to design and execute lifecycle programs that drive engagement, retention, and revenue growth. - Strong expertise in customer journey mapping and segmentation strategies. - Hands-on experience with marketing automation tools, CRM systems, and data-driven personalization tactics. - Background in developing educational content and product adoption campaigns. - Strong analytical skills with the ability to translate customer data into actionable insights. - Self-starter mindset with the ability to manage multiple initiatives in a fast-paced, remote-friendly environment. - Bachelor’s degree in marketing, business, technology, or a related field preferred (equivalent experience considered). Requirements - 5+ years of experience in B2B SaaS lifecycle, retention, or customer marketing; SMB or InsurTech experience preferred. - Proven ability to design and execute lifecycle programs that drive engagement, retention, and revenue growth. - Strong expertise in customer journey mapping and segmentation strategies. - Hands-on experience with marketing automation tools, CRM systems, and data-driven personalization tactics. - Background in developing educational content and product adoption campaigns. - Strong analytical skills with the ability to translate customer data into actionable insights. - Self-starter mindset with the ability to manage multiple initiatives in a fast-paced, remote-friendly environment. - Bachelor’s degree in marketing, business, technology, or a related field preferred (equivalent experience considered). Benefits - Competitive base salary range of $80,000 – $107,000 USD, with eligibility for bonus or additional incentive plans. - Comprehensive medical, dental, and vision coverage. - Generous holiday and vacation time. - Dedicated health and wellness days. - Birthday bonus day off. - Flexible, collaborative work environment (remote-friendly). - Inclusive culture that values diversity, growth, and professional development.