Director of Growth - Performance Marketing (Full-Time, Remote) About the Company We’re CatchCo, makers of Mystery Tackle Box — the original fishing subscription box since 2012. Our mission is to Rescue Humanity From the Indoors. Today, we help millions get outside with products sold at Walmart, Dick’s Sporting Goods, Amazon, and our website. We’ve moved past the venture-backed hype and are now under new ownership, building a lean, profitable, and lasting business. If you believe in getting people outdoors and doing work that matters, you’ll fit right in. Position Overview Catch Co. is hiring a Director of Growth Marketing to own profitable customer acquisition across paid and performance-driven channels. This role blends hands-on execution with system building—you will drive results directly while creating scalable frameworks for testing, measurement, and creative iteration. You will be accountable for incremental, P&L-driven growth, grounded in unit economics rather than platform-reported metrics, and will partner closely with Finance, Analytics, Product, and Creative to ensure decisions are measurable and durable. Core Responsibilities - Performance marketing ownership - Own day-to-day execution across paid channels, creative, site conversion, and email. Manage the operational marketing budget (media and tools/vendors) to optimize CAC vs. LTV. - Growth P&L & reporting - Deliver a Monthly Growth Package including channel-level P&L, blended ROAS, CAC, LTV:CAC, and funnel metrics, with a concise written summary for the CEO. Maintain an auditable operational P&L. - Measurement & data - Build and maintain a single source of truth for acquisition and customer value. Own UTMs, event tracking, GA4/server-side setup, and data warehouse integration (BigQuery or equivalent). - Attribution & incrementality - Implement practical attribution and incrementality testing (holdouts, geo/cohort tests, or equivalent) so budget decisions reflect incremental lift and profit. - Experimentation & optimization - Run a disciplined testing program across creative, audiences, bidding, landing pages, and email. Turn results into repeatable playbooks. - Creative performance systems - Operationalize creative testing and creative-to-scale workflows that increase the rate of scalable winners and reduce cycle time. - Lifecycle & retention - Own or lead email and lifecycle execution (onboarding, reactivation, retention) and partner cross-functionally to improve repeat purchase and LTV. - Team & operating cadence - Hire and manage a flexible team of internal and contract talent. Establish clear ownership, success metrics, and weekly/monthly operating rhythms. What Makes You the Right Fit - You’re a hands-on performance marketer who can execute directly, then build systems that scale. - You prioritize profitable growth and won’t scale spend without confidence in incrementality and unit economics. - You’ve owned tracking, attribution, and LTV/CAC models and can defend every number. - You run tight experiments and translate learning into repeatable processes. - You have strong creative judgment and know how to scale what works. - You make clear P&L-driven tradeoffs and communicate crisply with cross-functional partners. - You’re technically fluent in GA4, server-side tracking, data warehouses (BigQuery or equivalent), ad platforms, and basic SQL. Requirements - 6 to 10+ years in performance marketing or growth with ownership of profitable customer acquisition. - Prior ownership of a growth or acquisition P&L. - Experience across paid social, paid search, affiliates, and other scalable performance channels. - Strong measurement and analytics experience (UTMs, GA4/server-side tracking, data warehouse integration). - Experience driving CRO through site and landing-page experimentation. - Experience building and leading high-output teams and external partners. - Bonus: experience working in fishing or outdoors markets, and experience marketing consumer subscriptions.

• Launch and manage campaigns across Google Ads, Microsoft Ads, paid social, CTV, and programmatic platforms • Build keywords, audiences, ads, budgets, and bidding strategies aligned with media plans • Monitor campaign pacing and ensure accuracy through regular QA • Track campaign performance and identify trends, risks, and opportunities • Implement optimizations related to bids, budgets, audiences, placements, and creative • Prepare performance reports and dashboards using key metrics such as CPA and ROAS • Pull insights from ad platforms, Google Analytics, and internal tools • Support senior team members in developing client-facing performance summaries • Manage UTM tracking, conversion events, and pixel implementation • Conduct routine audits of tracking and campaign setup • Monitor spend and prepare monthly budget and billing reconciliation • Partner with internal teams across Creative, Analytics, Finance, and Client Service • Participate in internal knowledge-sharing and campaign testing initiatives • Stay current on platform updates and digital advertising trends

• Own full-funnel execution within Google Ads (Search, Performance Max, YouTube) and Microsoft Ads. • Design and maintain disciplined account structures with intentional segmentation and query governance. • Execute structured testing across bidding models, creative, audience layering, and landing page alignment. • Actively manage brand and non-brand investment mix to optimize marginal return. • Maintain tight budget pacing and real-time optimization discipline. • Ensure tracking integrity, automation governance, and platform hygiene. • Own in-platform execution within Meta as the primary paid social channel. • Build scalable campaign architectures aligned to prospecting and retargeting objectives in both D2C and partner marketing • Develop and execute structured creative testing frameworks. • Continuously optimize audience strategy, signal quality, and event prioritization. • Support disciplined testing into additional paid social environments when justified by performance potential. • Execute incrementality testing, lift studies, and structured A/B experiments in partnership with Analytics. • Translate strategic hypotheses into clear, measurable test plans. • Participate in disciplined evaluation of programmatic, native, upper-funnel video, and emerging AI-native advertising environments as performance pathways become viable. • Document insights and apply learnings to improve future execution. • Socialize learnings across cross-functional marketing stakeholders to influence strategy and improve performance. • Translate CAC, LTV, and contribution margin targets into executable media plans for D2C and partner marketing • Provide informed inputs into forecasting and scenario modeling. • Partner with Marketing Operations to ensure attribution integrity and clean data flows. • Deliver performance reporting that connects channel activity directly to revenue impact • Proactively identify optimization opportunities before performance degrades.

• Define and own the annual demand generation strategy • Own the demand generation budget • Serve as the primary marketing stakeholder for pipeline reporting • Partner with Sales leadership to set pipeline coverage goals • Lead end-to-end demand generation planning and execution • Design and run integrated, multi-touch campaigns • Build and own an Account-Based Marketing (ABM) program • Manage campaign measurement and optimization • Extend demand generation scope beyond new logo acquisition • Collaborate with Product Marketing on customer communication strategy • Serve as the strategic owner of HubSpot • Build toward a demand generation team as the function scales