• Develop clear, differentiated positioning for KatRisk’s modeling and analytics solutions. • Translate complex catastrophe modeling science into value-driven narratives for underwriting, actuarial, and executive audiences. • Define ICPs, buyer personas, and segment-specific messaging. • Support integration of recently acquired companies and products. • Lead product launches from strategy through execution. • Partner with Product to shape roadmap messaging and market readiness. • Work with Sales to align GTM plans for new perils, enhancements, and platform capabilities. • Build high-impact sales tools (battlecards, pitch decks, case studies, objection handling guides). • Equip commercial teams to articulate differentiation against leading competitors. • Support key enterprise deals with strategic messaging and competitive positioning. • Maintain structured competitive analysis across catastrophe modeling vendors. • Monitor industry trends (regulatory shifts, climate analytics advancements, modeling methodology updates). • Partner with marketing to support content strategy (whitepapers, webinars, industry events).

About the Role Franki is looking for a Manager, Product & Marketing Analytics to build and scale the measurement engine behind our growth. You’ll own analytics across product, marketing, and rewards—shaping how we measure performance, run experiments, and optimize incentives like cashback and Adventures/Gigs. In this role, you’ll define our company-wide measurement strategy, lead causal inference and experimentation, and develop predictive models (LTV, churn, MMM, propensity) that guide roadmap, channel mix, and budget decisions. This is a hands-on, high-influence role blending deep analytical work in SQL/Python with strategic leadership. Your insights will drive repeat behavior, shape reward economics, and ensure we grow efficiently while keeping costs and liabilities within guardrails. Note: Candidates residing in our preferred locations; CA will be given first consideration. What you’ll do: - Lead the end-to-end analytics program across product, marketing, and rewards, setting the measurement strategy and operating model for the company. - Build and maintain source-of-truth dashboards, core metrics, and instrumentation standards in partnership with Data Engineering. - Run robust experimentation at scale—A/B tests, geo/holdouts, matched markets—and drive causal measurement using CUPED, uplift modeling, and other advanced methods. - Own funnel, cohort, retention, and rewards analytics (cashback, Adventures/Gigs, action incentives); identify leaks, quantify opportunities, and propose optimized reward structures. - Stand up omnichannel marketing measurement across lifecycle, partners/affiliates, paid social/search, and influencers; lead incrementality and attribution frameworks. - Develop LTV, payback, forecasting, and rewards economics models to guide roadmap, budget allocation, portfolio mix, and CAC/LTV guardrails. - Publish weekly and monthly executive readouts with decision-ready insights; influence prioritization, staffing, and budget decisions. - Ensure data quality and integrity through tracking requirements, validation, anomaly detection, and fraud/abuse monitoring (velocity, collusion, partner attribution, CPA integrity). - Build self-serve semantic layers and Looker dashboards that enable teams to independently answer key questions. You’re a good fit if you have... - BS/BA in a quantitative field (Statistics, Economics, Computer Science, Engineering, Data Science) or equivalent; MS a plus. - 3+ years in product, growth, or marketing analytics, incentives/loyalty analytics, or data science, with 1+ years in a lead or ownership role. - Advanced SQL and Python (pandas, statsmodels, causal inference); experience building scalable dashboards and pipelines in BigQuery and Looker. - Expertise in experimentation design: A/B tests, CUPED, geo/holdouts, power analysis, uplift modeling; familiarity with experimentation platforms like Eppo, Statsig, or LaunchDarkly. - Strong analytics and modeling skills: LTV, propensity, churn/survival, MMM, budget/payout optimization, and causal inference methods. - Product and marketing analytics experience: funnels, retention, cohorting, lifecycle measurement, attribution, channel mix/ROAS, and audience targeting. - Strong product sense with the ability to translate complex data insights into clear, actionable recommendations that drive product and growth decisions. Bonus points if you have... - Comfortable operating at both altitude (strategy, exec forums) and depth (hands‑on SQL/Python). - Excellent written storytelling; exec‑ready visuals and clear recommendations. - Ability to manage multiple high‑stakes initiatives simultaneously; thrive in a fast‑paced startup. - Collaborate effectively across time zones. Why Join Franki... - Own a high-impact function within a growing startup - Help shape how the brand connects with users, creators, and restaurant partners - Move fast, test ideas, and lead with creativity - Join a collaborative, ambitious team that values autonomy and original thinking - Competitive compensation and 100% covered healthcare, dental, and vision benefits for employees Perks & Benefits Remote work: Our team works remotely across the US but primarily PST time zone; we travel together several times a year for company kick-offs and mid-year meetings. PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year. Medical, Dental & Vision: We cover 100% of Medical, Vision, and Dental insurance costs for employees. 401(k) Equipment: Computer & technology equipment applicable to your role. Monthly Stipend: $20 (Tax-free) to cover home office expenses

• Conduct market research with 4Ps members and other supporting staff • Conduct competitive research with 4Ps members and other supporting staff • Regularly report to stakeholders on product performance • Assist stakeholders and executives in the creation of annual product performance forecasts • Plan, organize, and execute or oversee the execution of various audience feedback systems • Coordinate with all Marketing leaders and resource managers • Be a champion of the customer and the customer experience through first-hand knowledge • Oversee, personally orchestrate, and assist resource managers in ensuring an effective and smooth handoff of new products • Personally create and professionally represent Initiative Success Plans (ISPs) • Provide feedback, insights, and ideas to the VP of Marketing

Company Description QAD is building a world-class SaaS company, and we are growing. We are looking for talented individuals who want to join us on our mission to help solve relevant real-world problems in manufacturing and the supply chain. We are a virtual-first company and your primary work experience will be virtual / working from your home.  Occasional travel to a physical office may be required to enhance working relationships, collaboration, design, strategy, and alignment.    Job Description Reporting to Marketing leadership, this role serves as the critical “translation layer” between the product, the market, and the sales organization, with a specific and deep focus on key manufacturing verticals, including Automotive, Industrial, and CPG. The Director of Product Marketing for Industry Verticalization is responsible for driving the definition and execution of packaged solutions for these industries, which includes: - Developing a compelling Value Proposition - Establishing clear Differentiation vs. competitors - Defining the target ICP + Personas - Identifying specific Pain points by role (e.g., CFO, COO, CIO, Plant Manager) - Mapping out high-impact Use cases by industry - Creating a cohesive Messaging Architecture Responsibilities:  1. Positioning, Messaging & Category Authority (50% | Daily/Weekly/Monthly; Annual | Essential) - Own the industry-specific narratives of why QAD wins. - Create messaging architectures and frameworks focused on “Industry-Outcome Translation”—converting shop-floor reality to financial value and into executive value. - Define value propositions and persona-based pain points for ERP buyers (e.g., CFO, COO, CIO, Plant Managers, VP Ops, etc.). 2. Competitive Intelligence, Battlecards & Sales Enablement by Industry (25% | Daily | Essential) - Own core talk tracks. - Conduct competitor analysis and win/loss insights. - Develop battlecards, differentiation strategy, and displacement messaging. - Own why QAD wins against competitors in key industries of focus and define the critical differentiation points. - Deliverables include, but are not limited to: - Pitch decks - Demo narratives - ROI tools - Use case stories - Objection handling guides - Industry talk tracks 3. Product Launch & Ongoing Adoption of Industry-Based Solutions (10% | Weekly) - Go-to-market strategy for new modules. - Packaging & pricing input. - Release messaging. - Cross-sell positioning. - Internal launch readiness. 4. Drive Industry-Based Messaging Alignment (10% | Daily | Essential) - Drive industry-based messaging alignment for campaign and revenue expansion. - Partner with channel partners and key technology and services partners (e.g., AWS). - Work closely with the Channel team (Partner Management and Channel Marketing). Qualifications Education / Certifications - Bachelor’s degree required; Master’s degree preferred - CPIM certification preferred - Pragmatic Institute certifications preferred Experience - 7+ years of experience driving measurable revenue impact through marketing B2B Enterprise Software - Direct experience or deep knowledge of the Automotive, Industrial, and/or CPG manufacturing verticals - Proven ability to develop and execute winning go-to-market strategies - Experience translating complex manufacturing software solutions (e.g., ERP) into compelling, industry-specific value propositions and outcome-focused messaging Marketing Technology Proficiency - Hands-on experience with Marketing Automation platforms (Marketo a plus) - Salesforce CRM - Successful execution of Account-Based Marketing (ABM) tactics Digital Fluency - Advanced knowledge of the digital marketing landscape, web strategy, and emerging technologies (especially social and mobile) as they apply to B2B demand generation in the manufacturing sector Leadership & Core Competencies - Excellent strategic thinking, leadership, and influencing skills - Extremely results-oriented, highly analytical, and data-driven self-starter - Sharp problem-solving skills - Robust written and verbal communication skills - Creativity and collaborative mindset - Flexibility to thrive in a rapidly growing and evolving technology company Additional Information - Functional Group: Marketing - Required Travel: 10–15% - No direct reports; may manage independent contractors or consultants About QAD: QAD | Redzone is redefining manufacturing and supply chains through its intelligent, adaptive platform that connects people, processes, and data into a single System of Action. With three core pillars — Redzone (frontline empowerment), Adaptive Applications (the intelligent backbone), and Champion AI (Agentic AI for manufacturing) — QAD | Redzone helps manufacturers operate with Champion Pace, achieving measurable productivity, resilience, and growth in just 90 days. QAD is committed to ensuring that every employee feels they work in an environment that values their contributions, respects their unique perspectives and provides opportunities for growth regardless of background. QAD’s DEI program is driving higher levels of diversity, equity and inclusion so that employees can bring their whole self to work. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  #LI-Remote - Time Type: Full Time - Department: Marketing - Location: United States of America - Virginia - Compensation: USD 150000 - USD 180000 - yearly