Company Description QAD is building a world-class SaaS company, and we are growing. We are looking for talented individuals who want to join us on our mission to help solve relevant real-world problems in manufacturing and the supply chain. We are a virtual-first company and your primary work experience will be virtual / working from your home.  Occasional travel to a physical office may be required to enhance working relationships, collaboration, design, strategy, and alignment.    Job Description Reporting to Marketing leadership, this role serves as the critical “translation layer” between the product, the market, and the sales organization, with a specific and deep focus on key manufacturing verticals, including Automotive, Industrial, and CPG. The Director of Product Marketing for Industry Verticalization is responsible for driving the definition and execution of packaged solutions for these industries, which includes: - Developing a compelling Value Proposition - Establishing clear Differentiation vs. competitors - Defining the target ICP + Personas - Identifying specific Pain points by role (e.g., CFO, COO, CIO, Plant Manager) - Mapping out high-impact Use cases by industry - Creating a cohesive Messaging Architecture Responsibilities:  1. Positioning, Messaging & Category Authority (50% | Daily/Weekly/Monthly; Annual | Essential) - Own the industry-specific narratives of why QAD wins. - Create messaging architectures and frameworks focused on “Industry-Outcome Translation”—converting shop-floor reality to financial value and into executive value. - Define value propositions and persona-based pain points for ERP buyers (e.g., CFO, COO, CIO, Plant Managers, VP Ops, etc.). 2. Competitive Intelligence, Battlecards & Sales Enablement by Industry (25% | Daily | Essential) - Own core talk tracks. - Conduct competitor analysis and win/loss insights. - Develop battlecards, differentiation strategy, and displacement messaging. - Own why QAD wins against competitors in key industries of focus and define the critical differentiation points. - Deliverables include, but are not limited to: - Pitch decks - Demo narratives - ROI tools - Use case stories - Objection handling guides - Industry talk tracks 3. Product Launch & Ongoing Adoption of Industry-Based Solutions (10% | Weekly) - Go-to-market strategy for new modules. - Packaging & pricing input. - Release messaging. - Cross-sell positioning. - Internal launch readiness. 4. Drive Industry-Based Messaging Alignment (10% | Daily | Essential) - Drive industry-based messaging alignment for campaign and revenue expansion. - Partner with channel partners and key technology and services partners (e.g., AWS). - Work closely with the Channel team (Partner Management and Channel Marketing). Qualifications Education / Certifications - Bachelor’s degree required; Master’s degree preferred - CPIM certification preferred - Pragmatic Institute certifications preferred Experience - 7+ years of experience driving measurable revenue impact through marketing B2B Enterprise Software - Direct experience or deep knowledge of the Automotive, Industrial, and/or CPG manufacturing verticals - Proven ability to develop and execute winning go-to-market strategies - Experience translating complex manufacturing software solutions (e.g., ERP) into compelling, industry-specific value propositions and outcome-focused messaging Marketing Technology Proficiency - Hands-on experience with Marketing Automation platforms (Marketo a plus) - Salesforce CRM - Successful execution of Account-Based Marketing (ABM) tactics Digital Fluency - Advanced knowledge of the digital marketing landscape, web strategy, and emerging technologies (especially social and mobile) as they apply to B2B demand generation in the manufacturing sector Leadership & Core Competencies - Excellent strategic thinking, leadership, and influencing skills - Extremely results-oriented, highly analytical, and data-driven self-starter - Sharp problem-solving skills - Robust written and verbal communication skills - Creativity and collaborative mindset - Flexibility to thrive in a rapidly growing and evolving technology company Additional Information - Functional Group: Marketing - Required Travel: 10–15% - No direct reports; may manage independent contractors or consultants About QAD: QAD | Redzone is redefining manufacturing and supply chains through its intelligent, adaptive platform that connects people, processes, and data into a single System of Action. With three core pillars — Redzone (frontline empowerment), Adaptive Applications (the intelligent backbone), and Champion AI (Agentic AI for manufacturing) — QAD | Redzone helps manufacturers operate with Champion Pace, achieving measurable productivity, resilience, and growth in just 90 days. QAD is committed to ensuring that every employee feels they work in an environment that values their contributions, respects their unique perspectives and provides opportunities for growth regardless of background. QAD’s DEI program is driving higher levels of diversity, equity and inclusion so that employees can bring their whole self to work. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  #LI-Remote - Time Type: Full Time - Department: Marketing - Location: United States of America - Virginia - Compensation: USD 150000 - USD 180000 - yearly

About the Role: We're looking for a Product Marketing Manager who can translate government technology into clear, compelling outcome-driven stories that connect with municipal decision-makers. This role blends traditional product marketing with demand generation, so you'll be responsible for both positioning our solutions in the market and driving qualified leads into the sales pipeline. You'll work closely with an Associate Product Marketing Manager along with the sales, product, and customer success teams to understand what makes local government buyers tick and turn those insights into messaging, content, and campaigns that build pipeline. Key Responsibilities: Product Marketing (50%) - Develop positioning and messaging for GovPilot's solutions that speak directly to local government pain points - Create sales enablement materials, including battlecards, one-pagers, success stories, and presentation decks - Build competitive intelligence frameworks and displacement strategies against key competitors - Lead go-to-market planning for new features and product launches - Partner with sales to understand objections and refine talk tracks - Develop buyer personas and journey maps specific to department heads, elected officials, and IT directors Demand Generation (50%) - Plan and execute campaigns that generate qualified leads for the sales team - Own content strategy for inbound marketing including blog posts, success stories, webinars, and videos - Manage GovPilot's messaging at industry conferences and events - Collaborate with sales development to optimize lead qualification and handoff - Track and report on marketing-sourced pipeline and campaign performance - Develop nurture sequences that move prospects through the consideration funnel Team Leadership - Guide and develop the Associate Product Marketing Manager - Delegate campaign execution and content production while maintaining quality standards - Provide regular feedback and coaching to support professional growth - Coordinate workload and priorities across product marketing initiatives Required Qualifications: - 5-7+ years of product marketing experience, with at least 3 years in B2B SaaS - Proven track record of creating positioning and messaging that drives pipeline - Experience with demand generation campaigns and marketing automation platforms - Strong writing skills with the ability to explain technical concepts in plain language - Experience mentoring or managing junior marketing team members - Comfort working in a fast-paced environment where you'll wear multiple hats - Bachelor's degree in marketing, communications, business, or related field Preferred Qualifications: - Experience in marketing to local government buyers - Familiarity with permitting and licensing or environmental health software - Understanding of municipal procurement processes and budget cycles - Experience with HubSpot, or similar CRM/marketing automation tools - Track record of successful competitive displacement campaigns Practicals: - Team: Marketing - Location: Anywhere in the USA - Start date: Immediate - Salary Range: $125,000 - $150,000 plus bonus - Status: Full Time/Exempt - Please note: GovPilot is unable to sponsor or take over sponsorship of an employment visa at this time. How to Apply: If you are passionate about marketing and eager to work on a dynamic team, we would love to hear from you. Please submit your resume and cover letter today! Application Process: - Screening call with a recruiter - Hiring Manager Interview - Team Interview - Final Interview with GovPilot CEO - Reference Checks Equal Opportunity Employer: GovPilot is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. It's important to us that our workforce reflects people of all backgrounds, identities, and experiences and by providing this data, if you choose to, it will help us to stay accountable. Join us in creating amazing technology solutions that make a difference. Apply today!

• Own Matia's core positioning, messaging framework, and value proposition across segments and personas; • Develop clear, differentiated narratives that resonate with data engineers, analytics engineers, and data leaders; • Ensure consistent messaging across all channels and customer touchpoints; • Translate and work with contractors to position into high-impact content including website copy, product pages, blog posts, thought leadership, and technical explainers; • Develop persona-specific content that drives awareness, consideration, and conversion; • Partner with demand generation to align content with campaign strategy and pipeline goals; • Support brand and social media efforts; • Lead product launches end-to-end, coordinating across product, sales, and marketing; • Partner with demand generation on campaigns, content strategy, and pipeline programs; • Build and maintain sales collateral including decks, one-pagers, battlecards, and objection-handling guides; • Conduct ongoing research into buyer needs, market trends, and the competitive landscape; • Develop and maintain competitive positioning and differentiation materials; • Enable the sales team with the tools, training, and content they need to tell a compelling story;

• Win customers — Run pilots, shape pricing, and validate retention + expansion. • Build the product — Work with FutureSight’s product/engineering pod to launch V1. • Raise capital — Lead the seed round with our initial investment. • Build your team — Hire your founding team and set the cultural foundation.