Vice President of Growth - Performance Marketing (Full-Time, Remote) About the Company We’re CatchCo, makers of Mystery Tackle Box — the original fishing subscription box since 2012. Our mission is to Rescue Humanity From the Indoors. Today, we help millions get outside with products sold at Walmart, Dick’s Sporting Goods, Amazon, and our website. We’ve moved past the venture-backed hype and are now under new ownership, building a lean, profitable, and lasting business. If you believe in getting people outdoors and doing work that matters, you’ll fit right in. Position Overview CatchCo is hiring a Vice President of Growth (Performance Marketing) to own end-to-end profitable customer acquisition across paid media, creative performance, on-site conversion, marketing data/measurement, and lifecycle/email. This role has meaningful autonomy and accountability: you’ll build a repeatable growth system grounded in unit economics and incremental profit—not platform-reported metrics.ments through sales and marketing levers. Core Responsibilities - Growth P&L ownership — Own performance marketing end-to-end (ad → site → value), including budget allocation across media, people, and tools; make tradeoffs that protect profitability and payback. - Channel leadership — Lead strategy and execution across key acquisition channels (paid social, search, affiliates, and other performance channels where it makes sense), with clear accountability for results. - Measurement & data integrity — Build a single source of truth for acquisition and customer value (UTM taxonomy, event tracking, GA4/server-side instrumentation, warehouse integration such as BigQuery or equivalent) and make channel economics fully auditable. - Attribution & incrementality — Implement attribution rigor and incrementality testing (holdouts, geo/cohort tests, or equivalent) so decisions reflect incremental lift and profit—not vanity ROAS. - Experimentation engine — Establish a disciplined testing system (hypothesis → sizing → test → analysis → scale) across creative audiences, bidding, landing experience, and lifecycle/email. - Creative performance system — Build repeatable creative ops and a creative-to-scale process that increases the rate of scalable winners and reduces cycle time. - Funnel conversion improvements — Drive conversion-rate improvements through site and landing-page testing, working tightly with ecom/product stakeholders. - Lifecycle & retention levers — Own/lead email and lifecycle strategy (onboarding, reactivation, subscription and retention campaigns) and partner cross-functionally to improve repeat purchase and LTV. - Team & partner buildout — Recruit, onboard, and lead a high-output team (FT + contractors/agencies/freelancers as needed), with clear success metrics and operating cadence. - Operating rhythms & communication — Create clear weekly/monthly rhythms and concise written updates that keep Finance, Data, Ops, and leadership aligned and moving fast. What Makes You the Right Fit - You’re a hands-on performance marketer who can run campaigns yourself early, then build systems so the team doesn’t depend on you forever. - You know how to scale acquisition without lying to yourself—incrementality, unit economics, and clean measurement are non-negotiable. - You’ve built (or owned) rigorous tracking and analytics workflows and can explain the “why” behind every number. - You run tight experimentation loops and turn results into repeatable playbooks—not one-off wins. - You have strong creative judgment and know how to operationalize creative testing to produce scalable winners. - You’re comfortable making hard calls with a P&L mindset: scale, pause, reallocate—whatever protects profit. - You communicate crisply, align cross-functional partners, and operate well in a lean, remote-friendly environment. - You’re technically fluent (GA4, server-side tracking, data warehouses like BigQuery or equivalent, basic SQL, and ad-platform tooling/APIs). Requirements - 10+ years in performance marketing or growth with ownership of profitable customer acquisition. - Prior ownership of a growth or acquisition P&L. - Experience across paid social, paid search, affiliates, and other scalable performance channels. - Strong measurement and analytics experience (UTMs, GA4/server-side tracking, data warehouse integration). - Experience driving CRO through site and landing-page experimentation. - Experience building and leading high-output teams and external partners. - Bonus: experience working in fishing or outdoors markets, and experience marketing consumer subscriptions.

• Own the overall Pathfinder adoption strategy, goals, and success metrics across all business units. • Establish clear adoption KPIs, utilization benchmarks, and reporting cadences to track impact and progress. • Lead cross-functional collaboration with Sales, Product, Marketing, Training, and Trusted Advisor leadership to ensure alignment and execution. • Act as the primary “Voice of Sales and TAs” back to the Product and Development teams. • Co-facilitate the Pathfinder Syndicate (Advisory Board) to gather insights, validate strategy, and guide evolution. • Lead PF internal sales training including new hire onboarding annual certification process. • Aligns and attends RVP meetings regularly. • Own budget accountability related to Pathfinder adoption, training, incentives, and travel & engagement. • Influence prioritization and resourcing decisions related to PF adoption across the organization. • Ensure consistent, scalable processes, documentation, and enablement assets (playbooks, slide decks, demos). • Serve as the primary Pathfinder evangelist internally and externally, including executive-level presentations, events, and industry engagements. • Represent Pathfinder at major meetings, conferences, and partner events with strong stage presence and credibility. • Partner with Marketing and Product Marketing to ensure PF messaging, positioning, and storytelling are consistent, compelling, and outcome-focused. • Define and maintain the TA Pathfinder Playbook and TA-specific PF Certification program.

• First line supervisory responsibility for HOS advisors and/or OSJ managers • Proactively engage with supervisory team on a daily basis to form a collaborative environment • Ensure advisor and OSJ understanding and compliance with all firm and industry requirements • Act as main point of contact for supervision related questions • Conduct investigations and appropriate corrective action in collaboration with supervision management • Identify suspicious patterns in sales and business practice

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. BNY Investments is a leading investment manager, with $2.2 Trillion in assets under management as of December 31, 2025. Through an investor-first approach, the firm brings to clients the best of both worlds: specialist expertise from seven specialist investment managers offering solutions across every major asset class, backed by the strength, stability, and global presence of BNY. We’re seeking a future team member for the role of Vice President, External Wholesaler – Remote (Mid West / Central) to join the BNY Investments team. The Wholesaler, referred to as Investment Consultant, is responsible for supporting and selling our mutual fund, ETF and separate account wrap products over the phone, in person and thru virtual meetings to third-party distributors in their region. The position seeks an enthusiastic team player and self-starter who has proven they can effectively grow a sales territory, identify new investment opportunities, and articulate investment strategies and investment-related topics. The incumbent will actively maintain existing sales relationships and qualify prospects to evaluate potential sale and cross-sale opportunities. At this level, the incumbents demonstrate an experienced ability to independently prospect a segment of the territory, conduct client presentations, and represent the firm at conferences and events. In this role, you’ll make an impact in the following ways: - Initiate and maintain client service relationships and develop new relationship with financial advisors/FA Analysts through phone, virtual meetings in order to drive revenue in territory - Recruiting and maximizing new business prospects: Create and maintain a list of prospects and clients in given territory (where accountable for revenue generation); Demonstrate strong knowledge of our products and multi boutique strategy. - Partner with External and Internal Investment Consultants to develop and manage the territory business plan - Represent our firm at conferences and events. - “Own” a targeted segment of the territory. - Conduct in person client presentations (demonstrate a mastery of presentation skills) To be successful in this role, we’re seeking the following: - Wholesaling experience in the mutual fund or equivalent industry training and experience, hybrid experience preferred - Position requires FINRA Series 7, and 63 registrations in accordance with BNY Mellon's licensing policy - Excellent verbal, written, and presentation skills At BNY, our culture speaks for itself, check out the latest BNY news at: BNY Newsroom BNY LinkedIn Here’s a few of our recent awards: - America’s Most Innovative Companies, Fortune, 2025 - World’s Most Admired Companies, Fortune 2025 - “Most Just Companies”, Just Capital and CNBC, 2025 Our Benefits and Rewards: BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans. BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $58,000 and $100,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.