• Prospecting: Researching target accounts and identifying key decision-makers with defined ideal customer profiles (ICPs). • Outreach: Conducting high-volume outbound calls, emails, and LinkedIn messages to engage prospective customers. • Lead Qualification: Identifying prospect pain points and assessing fit for the product/service. • Meeting Booking: Scheduling discovery calls and demos for Sales Consultants, ensuring accurate handoff and context. • Pipeline Generation: Consistently meet or exceed monthly targets for meetings booked and qualified pipeline created. • CRM Management: Logging activities and maintaining accurate records in HubSpot. • Collaboration: Working closely with marketing and Sales Consultants to align messaging, provide feedback on lead quality and refine outreach strategies.

• Generate new opportunities with potential clients • Fuel the sales pipeline • Join an established, U.S.-based sales team • Work in a fast-paced, multi-channel outbound environment

• Prospecting for new business opportunities via outbound initiatives. • Qualifying, nurturing and developing a volume of inbound leads on set target accounts. • Generating sales-ready meetings and opportunities for the Account Executives. • Researching contacts and generating demand through call and email campaigns & attend marketing events. • Developing lead qualification and prospect engagement using phone and chat system to achieve/ exceed set quotas. • Using and maintaining our SaaS toolkit (CRM, Sales engagement platform) to keep data accurate.

• Conducting strategic account research to identify key decision-makers and business challenges. • Utilizing a multi-channel approach to engage and nurture potential customers, ensuring a seamless transition of Sales Qualified Leads (SQLs) to Sales Executives. • Promptly addressing prospect inquiries and effectively communicating Criteria’s solutions for their hiring challenges. • Achieving key performance indicators related to outbound activity and SQL generation. • Ensuring the integrity of data management and providing actionable market insights to the sales and marketing teams. • Maintaining a thorough understanding of Criteria’s product offerings to articulate their value proposition. • Following established lead management protocols and engaging in continuous learning. • Leveraging intent data to proactively target organizations with active buying signals and support Sales Executives with additional lead generation initiatives.