Parento

• Build and manage relationships with benefits brokers, consultants, and PEO partners • Generate pipeline through broker partnerships and outbound efforts • Own deals from initial introduction through close • Expand Parento’s presence across key brokerage networks in the West & Mountain regions • Partner with internal teams to refine messaging, positioning, and go-to-market strategy • Track activity and performance metrics to continuously improve results

• Build agent and broker relationships, and be creative in activating the channel and identifying partnership opportunities • Seek opportunities to cultivate brokerage markets • Manage broker relationships and serve as a key contact • Create and execute a marketing plan to increase new business • Execute against our sales strategy • Execute against our broker engagement strategy

• Prospecting: Researching target accounts and identifying key decision-makers with defined ideal customer profiles (ICPs). • Outreach: Conducting high-volume outbound calls, emails, and LinkedIn messages to engage prospective customers. • Lead Qualification: Identifying prospect pain points and assessing fit for the product/service. • Meeting Booking: Scheduling discovery calls and demos for Sales Consultants, ensuring accurate handoff and context. • Pipeline Generation: Consistently meet or exceed monthly targets for meetings booked and qualified pipeline created. • CRM Management: Logging activities and maintaining accurate records in HubSpot. • Collaboration: Working closely with marketing and Sales Consultants to align messaging, provide feedback on lead quality and refine outreach strategies.