• Generate new opportunities with potential clients • Fuel the sales pipeline • Join an established, U.S.-based sales team • Work in a fast-paced, multi-channel outbound environment

• Prospecting for new business opportunities via outbound initiatives. • Qualifying, nurturing and developing a volume of inbound leads on set target accounts. • Generating sales-ready meetings and opportunities for the Account Executives. • Researching contacts and generating demand through call and email campaigns & attend marketing events. • Developing lead qualification and prospect engagement using phone and chat system to achieve/ exceed set quotas. • Using and maintaining our SaaS toolkit (CRM, Sales engagement platform) to keep data accurate.

• Conducting strategic account research to identify key decision-makers and business challenges. • Utilizing a multi-channel approach to engage and nurture potential customers, ensuring a seamless transition of Sales Qualified Leads (SQLs) to Sales Executives. • Promptly addressing prospect inquiries and effectively communicating Criteria’s solutions for their hiring challenges. • Achieving key performance indicators related to outbound activity and SQL generation. • Ensuring the integrity of data management and providing actionable market insights to the sales and marketing teams. • Maintaining a thorough understanding of Criteria’s product offerings to articulate their value proposition. • Following established lead management protocols and engaging in continuous learning. • Leveraging intent data to proactively target organizations with active buying signals and support Sales Executives with additional lead generation initiatives.

• Hire, onboard, and develop a high-performing team of SDRs, fostering a culture of accountability, continuous learning, and high engagement. • Set clear goals and performance expectations aligned to pipeline generation, conversion metrics, and meeting targets. • Build and implement scalable outbound and/or inbound sales development playbooks, cadences, processes, and best practices. • Monitor team performance and pipeline health; analyze data to identify trends, challenges, and opportunities for improvement. • Partner closely with sales, marketing, and operations teams to align messaging, ensure smooth lead handoff, and optimize funnel conversion. • Drive consistent execution of prospecting activities, ensuring adherence to quality standards and effective communication with potential customers. • Provide ongoing coaching, feedback, and skill development through regular 1:1s, role plays, call reviews, and team training sessions. • Identify process improvements to increase SDR efficiency, productivity, and operational scalability. • Motivate the team through recognition, incentives, and transparent communication of expectations and results. • Maintain accurate reporting of SDR activity, pipeline creation, and team performance in CRM and engagement tools. • Support career path development and succession planning for SDRs.