• Independently manage paid social campaigns, optimizing ad placements, targeting, and creative to meet client goals. • Handle client servicing by effectively engaging with mid-level stakeholders to discuss ad performance, audience targeting adjustments, and creative testing. • Identify and escalate critical performance issues, ad disapprovals, and client concerns with a clear resolution plan. • Manage 8-10 accounts at full bandwidth or $40,000 in Monthly Recurring Revenue (MRR). • Proficient in setting up and managing campaigns on Meta, TikTok, and LinkedIn Ads with a focus on platform best practices. • Conduct A/B testing, audience segmentation, and creative adjustments to improve engagement and ROI.

Role Description We are scaling multiple fast-growth brands across supplements, telehealth, travel subscriptions, tech, and AI/automation and we’re on the hunt for a world-class Direct Response Media Buyer who thrives on owning the entire customer acquisition funnel from ad click to conversion. This is not just a media buying role. You'll be the CRO, strategist, and performance marketer—responsible for crafting, testing, and scaling full-funnel systems that convert cold traffic into customers across Facebook/Instagram, Google, and TikTok Shop. We’re looking for a true direct response killer—someone who can write high-converting copy, build optimized funnels, and scale paid traffic profitably. If you think like a growth CMO but love getting your hands dirty inside the ad account and landing pages, we want to hear from you. Qualifications - Expert in Paid Social (Meta, TikTok) and Google Ads - 2–5+ years of hands-on media buying with proven results - Experience managing 6–7 figure budgets with measurable growth outcomes - Direct Response Copywriting + CRO Mastery - You can write, test, and optimize ads, landing pages, and funnel copy that converts - Deep experience running A/B tests and optimizing every stage of the funnel - Funnel Builder with Results - You’ve built landing pages, VSL funnels, and lead gen flows from scratch—using tools like ClickFunnels, Webflow, HighLevel, Unbounce, or similar - Bonus if you’ve launched offers in supplements, telehealth, or consumer SaaS - Strategic + Tactical - You think like a CMO but execute like a performance operator - You don't wait for creative assets or landing pages—you build them yourself or drive the process forward - Self-Starter with High Standards - You thrive in fast-paced, entrepreneurial environments - You own your outcomes, track your metrics, and move fast - Timezone: Must be available to work in Pacific Time (PST) hours Requirements - Media Buying Across Paid Social + Search - Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop - Daily analysis of campaign performance to optimize creative, audiences, bidding, and spend - Ruthless focus on ROAS, CAC, and LTV - Conversion Rate Optimization + Funnel Strategy - Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells - Lead A/B tests across pages, hooks, CTAs, and offers - Turn performance data into actionable testing roadmaps - Direct Response Copywriting That Sells - Write (or guide) ads, headlines, lead-ins, advertorials, and VSL scripts that drive conversions - Match copy angles to customer psychology and platform behavior - Funnel + Offer Creation - Architect new funnels from scratch to launch new products or verticals (supplements, telehealth, etc.) - Coordinate landing page design, copy, and structure with internal or external designers - Leverage proven DR frameworks to continuously launch and test new offers - Ownership & Strategic Growth Leadership - Set KPIs, manage budgets, and hold yourself accountable to results - Collaborate closely with founders and marketing leadership - Build and eventually lead a small performance team as we scale Benefits - Competitive base salary + performance bonuses tied to growth - Multi-brand exposure across supplements, telehealth, AI/automation, and more - Take full ownership of campaigns, funnels, and growth strategy—no red tape - Join a fast-paced, performance-driven team that rewards results - Opportunity to grow into Head of Growth or CMO-level role as we scale

• Inform tactical optimizations. You will monitor daily performance across Google, Meta, TikTok, and other platforms, informing budgets and bid adjustments to ensure we are pacing correctly against our efficiency targets. • Own the reporting cadence. You will be responsible for maintaining and upgrading our weekly performance trackers. You will analyze data in Looker and platform UIs to explain *why* performance trended up or down and how to react. • Interpret multi-touch attribution data. You will look beyond last-click measurement to understand the full path to conversion. You will analyze how upper-funnel impressions assist lower-funnel conversions to inform smarter budget allocation. • Drive creative performance analysis. You will go deep on asset performance; analyzing which video hooks, static images, or ad copy lines are performant. You will provide the feedback loop to our creative team to inform content iteration. • Ensure data and pixel integrity. You will conduct routine QA of our conversion tracking and audience lists, ensuring that signals (CAPI, Pixels, Tags) are passing correctly between our internal data structures and ad networks. • Support the testing roadmap. You will handle the tactical setup and monitoring of experiments (A/B tests, Lift Studies), ensuring they reach statistical significance before conclusions are drawn.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description As a Senior Paid Media Manager on Later’s Professional Services team, you’ll lead end-to-end paid social strategy and execution for Later Influence customers. You’ll own large-scale, multi-platform campaigns, partnering closely with program and account leaders to drive measurable performance and elevate our clients’ growth. This is a high-impact, hands-on role for a paid social expert who thrives in fast-moving environments, brings strong analytical rigor, and knows how to turn influencer-driven creative into performance outcomes. You’ll also play a key role in building paid media best practices, experimenting with new channels and tactics, and upskilling our Services team as we scale. What you'll be doing: - Strategy - Develop paid social strategies that translate client goals into clear, data-backed media plans across Meta, TikTok, YouTube, LinkedIn, Snapchat, and emerging platforms. - Partner with Account Managers and Services leadership to ensure paid social recommendations align with broader program strategy and business objectives. - Forecast spend and performance to support planning, resourcing, and future investment proposals. - Provide strategic guidance on creative direction, audience approaches, messaging, and experimentation. - Technical/Execution - Lead the full campaign lifecycle: planning, setup, QA, trafficking, testing, optimization, and measurement. - Manage large budgets with precision, ensuring delivery is efficient, effective, and aligned with client KPIs. - Conduct rigorous ongoing monitoring and analysis, translating results into actionable insights. - Build and maintain paid social playbooks, templates, and repeatable workflows that improve execution quality and efficiency. - Team/Collaboration - Partner closely with Account Managers and Account Coordinators to guide creative asset needs, messaging, CTAs, and campaign optimization plans. - Work cross-functionally with Analytics partners to deepen measurement, improve reporting quality, and surface meaningful insights. - Collaborate with Account Managers to contribute to client storytelling, performance reviews, and strategic recommendations. - Research/Best Practices - Stay ahead of evolving advertising trends, platform updates, AI/automation capabilities, and performance best practices. - Identify new opportunities, tools, or tests that improve results and operational efficiency. - Champion a culture of continuous learning and experimentation across paid media and the broader Services team. What success looks like: - Campaigns consistently deliver against client KPIs (e.g., CPA, ROAS, CPM efficiency, engagement or conversion benchmarks). - Paid media strategy is clearly defined, grounded in data, and integrated seamlessly with broader Services initiatives. - Experimentation velocity increases, producing clear insights and measurable improvements over time. - Stakeholders view you as a trusted expert who elevates execution quality and client outcomes. - Clients receive clear, actionable reporting and strategic recommendations that strengthen retention and satisfaction. Qualifications - Bachelor’s degree in Marketing, Business, or related field, or equivalent experience. - 6+ years of hands-on paid social media experience with a strong track record driving performance outcomes. - Proven success managing multi-platform campaigns with significant budgets. - Experience running influencer-driven or creator-led paid campaigns (strong asset). - Agency experience required. Requirements - Demonstrated ability to translate creative, influencer, or social content into measurable performance outcomes. - History of improving paid media efficiency through structured testing and optimization. - Experience coaching or upskilling teammates on paid media execution. Technical Skills - Fluency in major ad platforms: Meta Ads, TikTok Ads, LinkedIn Campaign Manager, YouTube/Google Ads, Snapchat Ads. - Strong analytical capabilities with experience using GA4 and/or other analytics dashboards. - Proficiency in Sheets/Excel for analysis, forecasting, and reporting. - Familiarity with project management tools (Asana or equivalent). - Experience with Later Influence or comparable platforms is a plus. - Relevant certifications (Meta Blueprint, Google Ads, Google Analytics) are preferred. How you work: - Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear. - Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights. - Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement. - Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high. - Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth. - Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity. Our approach to compensation: We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors. Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only. To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience, and other factors help determine the final salary we offer which may vary from the original range posted. Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package. Salary Range: $105-135k OTE (Base + Bonus) Where we work: We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. Diversity, inclusion, and accessibility: At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change. We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.