• Managing a team of 90+ individuals, with 6 direct reports • Working with Directors to determine the correct roles, responsibilities, and expertise needed to scale and grow paid search practice. Managing the recruitment, retention, and professional development of the department. • Leading paid search strategy with emphasis on holistic, full-funnel approach. Serve as agency lead for all search POV’s • Evolve and implement futuristic ad tech and generative and/or agentic AI solutions for workflow optimization, performance optimization, data analysis, and media strategy. • Providing growth mapping & goal setting, and performing annual formal performance reviews. A major focus will be on cultivating curiosity, building connections, acting with respect, delivering excellence, and celebrating success • Working directly with CEO, CRO, and SVP’s, and Client Services to spearhead agency new business and PR initiatives including Forrester interviews, conference attendance, content development for industry publications, audit/sales pitches, case studies, etc. • Driving paid search work for the team, including strategy development, tactical expertise, and measurement of search programs. • Identifying and determining paid search opportunities for all clients as they align with their digital marketing goals and strategies. • Accountable for the quality of all paid search plans/strategies/services delivered to clients as well as client satisfaction. • Acting as a central resource for information related to paid search and facilitating collaboration, knowledge sharing, and encouraging the groundswell for paid search across teams. • Acting as key liaison with department heads, executive leadership, and account teams, to ensure investment and strategy alignment. • Partnering with interdisciplinary teams, platform and technology partners, and agency leadership at large to develop and guide OKRs, cross-functional strategic initiatives, and special projects, holding relevant members accountable to any respective follow-through. • Partnering closely with internal stakeholders to capture and share learnings, providing thought leadership pertaining to emerging trends in search and developing the roadmap for future success.

• Manage and execute SEO programs, including technical SEO, on-page optimization, content recommendations, link-building support, and local SEO initiatives. • Plan, launch, and optimize PPC campaigns across platforms such as Google Ads and Bing Ads (paid social included). • Conduct keyword research for both SEO and PPC initiatives. • Monitor and optimize campaign performance to improve traffic, conversions, CPA, and ROI. • Analyze data from Google Analytics, Google Search Console, and SEO tools to generate actionable insights. • Implement SEO recommendations directly or in collaboration with developers and content teams. • Manage bids, budgets, ad copy, extensions, and landing page optimization for PPC campaigns. • Support website launches, updates, and migrations from an SEO perspective. • Prepare clear performance reporting for internal teams and clients. • Collaborate closely with account managers, content teams, developers, and sales as needed.

• Manage and execute SEO programs, including technical SEO, on-page optimization, content recommendations, link-building support, and local SEO initiatives. • Plan, launch, and optimize PPC campaigns across platforms such as Google Ads and Bing Ads (paid social included). • Conduct keyword research for both SEO and PPC initiatives. • Monitor and optimize campaign performance to improve traffic, conversions, CPA, and ROI. • Analyze data from Google Analytics, Google Search Console, and SEO tools to generate actionable insights. • Implement SEO recommendations directly or in collaboration with developers and content teams. • Manage bids, budgets, ad copy, extensions, and landing page optimization for PPC campaigns. • Support website launches, updates, and migrations from an SEO perspective. • Prepare clear performance reporting for internal teams and clients. • Collaborate closely with account managers, content teams, developers, and sales as needed.

• Write, edit, and optimize copy for: Email marketing campaigns (primary focus) • Google Ads and other paid media formats • Blog content supporting acquisition and conversion objectives • Ensure copy aligns with brand guidelines and performance goals • Apply platform-specific requirements, including character limits, formatting, and keyword usage • Develop drafts from concise or evolving briefs and manage revisions based on feedback • Proofread and quality-check all deliverables prior to final submission • Collaborate with cross-functional teams across time zones • Use AI tools responsibly to support drafting and editing while maintaining original authorship