• Own the setup, QA, monitoring, and reporting of D2C lifecycle campaigns, as well as ongoing segmentation updates within Braze • Provide regular updates on test performance to stakeholders and highlight any potential execution issues early on • Own the lifecycle marketing promo calendar, ensuring that campaigns and audiences are not conflicting, and deadlines are met • Review requests from cross-functional partners for lifecycle support (campaigns, email capture integrations, etc.) and own the feedback and execution loop between teams • Be our data champion, submitting requests for new data points in Braze and monitoring any data degradation • Partner with PMM on promotional cycles, owning the delivery schedule for CLM • Partner with the VP and Sr. Manager on the Lifecycle team on the execution of the ongoing prospect testing roadmap, as well as ongoing member welcome series outreach. Analyze test results and provide insights to help drive future test cycles

• Manage content, campaigns, reputation, and website updates while working closely with ownership to keep marketing consistent, timely, and performance-focused • Create and schedule social media content for Facebook, Instagram, and LinkedIn • Develop a monthly social media calendar aligned with seasonal landscaping services • Write SEO-focused blog content centered on local landscaping topics and seasonal needs • Draft email campaigns and newsletters using HubSpot to nurture leads and retain clients • Monitor and respond to reviews across Google, Yelp, and Facebook within 24 hours • Write professional, brand-aligned responses that address concerns and reinforce trust • Make content updates and changes to the Webflow website as needed • Plan and run seasonal marketing initiatives tied to core services • Track engagement, website traffic, reviews, and email performance

• Own, administer, and optimize our marketing automation platform (Pardot) and its integration with Salesforce CRM • Manage and troubleshoot integrations across the marketing tech stack, including SalesLoft, ZoomInfo, LeanData, Google Analytics, and Smartsheet • Ensure data accuracy, integrity, security, and compliance across all platforms • Administer user permissions and support adherence to data privacy regulations • Design and maintain lead scoring, routing, and nurturing workflows to optimize Sales handoff • Ensure accurate MQL tracking, reporting, and data hygiene within Salesforce • Own and evolve attribution models to measure and improve campaign performance and ROI • Build, automate, and maintain marketing dashboards and reports in Salesforce, Google Analytics, and related tools • Deliver actionable insights into lead conversion, campaign effectiveness, and pipeline impact • Continuously evaluate and refine KPIs to improve forecasting, visibility, and decision-making • Support campaign execution by ensuring proper setup of automation workflows, nurture programs, and landing pages • Maintain campaign data accuracy, including UTMs, conversion tracking, and attribution tagging • Implement and manage A/B testing frameworks to optimize engagement and conversion rates • Partner closely with Sales, Customer Success, and Revenue Operations to align processes, reporting, and lead flow • Train and support internal teams on marketing tools, analytics, and best practices • Identify opportunities to automate and scale workflows for increased efficiency

• Platform Ownership: Serve as the primary administrator and expert for our marketing technology stack, with a primary focus on HubSpot Marketing Hub and Operations Hub. • Technical Implementation: Implement and manage marketing assets such as forms, CTAs, and trackable assets. • Ensure proper lead flow and attribution. • Integrations: Manage integrations with key platforms like Salesforce, Zoom, and others, ensuring a seamless flow of data between systems. • System Maintenance: Proactively manage and maintain the technology stack, including user permissions and system updates. • Data Integrity: Be directly responsible for the health and cleanliness of our HubSpot database. Partner with Director of Data to ensure data accuracy, consistency, and completeness. • Data Enrichment & Hygiene: Implement strategies and tools for data enrichment and regularly perform maintenance tasks, including deduplication and data standardization. • Segmentation & Personas: Manage the creation and maintenance of a well-structured contact database, enabling targeted marketing efforts through sophisticated segmentation and persona data. • Compliance: Ensure all data practices are compliant with relevant regulations (e.g., GDPR, CCPA). • Lead Management: Maintain and optimize lead scoring models and routing rules to ensure qualified leads are delivered to the right sales reps in a timely manner. • Process Improvement: Identify opportunities to streamline and automate system processes to increase efficiency and scalability. • Optimization: Continuously monitor campaign performance, identify areas for improvement, and implement A/B tests to optimize conversion rates and engagement. • Cross-Functional Alignment: Partner with Marketing and Business Operations to ensure a seamless lead handoff process to agentic AI and SDR. • Stakeholder Support: Provide support and training to internal stakeholders on HubSpot functionality and best practices.