Growth Leads

• Build, manage, and optimize affiliate accounts while maintaining strong, long-term partner relationships • Identify and onboard new commercial partners • Drive revenue growth by identifying and closing high-value opportunities • Collaborate with internal teams (product, content, marketing) to align campaigns and offers • Monitor market trends and competitor activity to identify strategic opportunities • Manage inbound sales leads and optimize the conversion funnel • Provide regular reporting on sales performance, partnerships, and market insights • Support commercial strategy through new initiatives, products, and growth channels • Represent the company at international conferences and networking events • Take ownership of ad hoc commercial and operational projects

• Own the technical vision and engineering standards, focusing on operational expansion and long-term codebase maintainability. • Lead and mentor a small, agile team of developers, acting as a player-coach who is actively involved in the day-to-day code. • Define the long-term technical strategy and platform direction to support unique sites efficiently and seamlessly. • Oversee the core architecture for our backend PHP services, APIs, integrations, and core WordPress platforms. • Ensure strong performance across all websites using smart caching strategies, database optimization, and efficient system layers. • Guide the development of fast, custom WordPress themes, plugins, and frameworks tailored for rapid feature deployment. • Integrate tracking, analytics, attribution, and SEO systems directly into our website ecosystem to support business growth. • Translate business and marketing demands into agile, scalable technical solutions that prioritize speed-to-market. • Proactively identify system bottlenecks and redesign the platform architecture to allow for frictionless operations. • Set and enforce pragmatic code quality, modern PHP 8+ engineering standards, and web development best practices. • Mentor engineers on the team, helping to elevate their technical capability and problem-solving skills. • Turn loosely defined marketing features into implementable, structured work for the development team. • Answer day-to-day technical and implementation questions directly without needing to escalate issues.

Role Description Growth Leads is a performance-driven lead generation company working in competitive industries like iGaming, Finance, Health, and Communications. We build websites packed with useful content to help users make better choices before signing up or buying. - Own and grow our websites for Germany, Austria, and Switzerland - Build and execute a strong SEO and content strategy that fits the region’s search behavior and local regulations - Localize content and UX to meet user expectations and compliance requirements - Work with a team of writers, editors, and designers – and expand the team as needed - Track and optimize key metrics: traffic, rankings, conversions, revenue - Keep an eye on regulatory changes within the marketplace (you don’t need to be a lawyer, but you’ll need to stay up to date) - Run competitor research and find new opportunities for growth - Own the P&L for your market and report performance regularly - Test new ideas: campaigns, features, acquisition channels – see what works - Support and scale trading-related content and campaigns for the German market, ensuring compliance with local financial regulations - Identify audience trends and behavior in the trading vertical to optimize acquisition and engagement strategies Qualifications - Native-level German speaker with fluency in English - At least 5 years of experience in SEO and content, ideally within affiliate marketing or lead generation - Proven track record in iGaming, sports betting, finance, or trading - Strong knowledge of user behavior and market trends in the DACH region - Experience in multi-channel acquisition including SEO, paid media, and social - Familiar with local gambling and financial regulations, including compliance for trading content - Skilled in performance marketing across platforms such as Google Ads, native advertising, and paid social - Confident in developing and executing strategies for trading-focused audiences in Germany - Comfortable managing cross-functional teams and multiple websites - Entrepreneurial mindset with the ability to own and grow digital assets - Proficient in WordPress; basic HTML knowledge is a plus - Analytical and proactive in identifying opportunities and solving problems - Clear communicator who collaborates well with others Benefits - Competitive salary - Private healthcare - Flexible, remote-first work environment - Join a fast-moving international team with strong support for career development and professional growth

• Design, develop, and maintain web scraping and automation solutions. • Build integrations with websites, APIs, email platforms, spreadsheets, and other third-party systems. • Extract, transform, and load (ETL) data into the company's data warehouse. • Monitor and maintain existing scraping infrastructure to ensure reliability and scalability. • Analyze, troubleshoot, and adapt to changes in target systems and anti-bot mechanisms. • Collaborate with internal teams to define data collection requirements and optimize data pipelines.

• Own and grow our websites for Germany, Austria, and Switzerland • Build and execute a strong SEO and content strategy that fits the region’s search behavior and local regulations • Localize content and UX to meet user expectations and compliance requirements • Work with a team of writers, editors, and designers – and expand the team as needed • Track and optimize key metrics: traffic, rankings, conversions, revenue • Keep an eye on regulatory changes within the marketplace (you don’t need to be a lawyer, but you’ll need to stay up to date) • Run competitor research and find new opportunities for growth • Own the P&L for your market and report performance regularly • Test new ideas: campaigns, features, acquisition channels – see what works • Support and scale trading-related content and campaigns for the German market, ensuring compliance with local financial regulations • Identify audience trends and behavior in the trading vertical to optimize acquisition and engagement strategies

• Develop and execute a social media strategy aligned with company goals. • Create and maintain social media calendars for X, Facebook, Instagram, YouTube, and TikTok. • Monitor, analyze, and optimize social media performance using insights and analytics. • Implement virality tactics, trends, and A/B testing to maximize reach and engagement. • Develop copy and write design briefs for content creation when needed. • Collaborate with design, media, and other teams to ensure content is relevant, engaging, and timely. • Coordinate with cross-functional teams to produce a monthly content calendar supporting marketing initiatives. • Request clips or edits from live streams to repurpose for social media content. • Foster and grow the community across various channels, including Discord. • Manage social media interactions, moderate discussions, and respond to messages promptly. • Coordinate with the support team to ensure high-quality user assistance. • Creatively explore new ways to engage and expand the community. • Share actionable social media insights with internal teams to drive continuous improvement.

• Own the editorial calendar and ensure quality and consistency of esports content across one or more websites. • Edit, proofread, publish, and optimize content for clarity, accuracy, tone, and structure. • Ensure all content adheres to editorial guidelines and reflects a deep understanding of esports and competitive gaming. • Maintain high QA standards before and after publication. • Ensure content accuracy and relevance across top esports titles (e.g., CS2, League of Legends, Dota 2, Valorant, Marvel Rivals, Fortnite, etc.). • Review and improve content covering tournaments, teams, players, formats, and betting-related topics. • Stay up to date with major esports developments and industry trends. • Coordinate and scale content production with freelance writers and contributors. • Brief writers clearly and provide constructive editorial feedback. • Plan and brief content for distribution channels, including social media content, video scripts and outlines, collaboration with video editors or external production partners. • Support the adaptation of long-form content into short-form and platform-specific formats. • Collaborate with SEO and marketing teams to align content with strategic goals. • Support on-page optimizations such as internal linking and content updates, with a focus on quality and user experience. • Identify opportunities to improve existing content and content formats. • Assist in developing content and SEO concepts where needed. • Communicate effectively with freelancers, internal teams, and stakeholders. • Manage tasks, timelines, and priorities related to content operations. • Contribute ideas that improve content processes, workflows, and output quality.

• Edit and produce short-form reels (15–60 seconds) and long-form highlights (10–60 minutes) from livestream sessions. • Add engaging graphics, captions, sound design, and transitions aligned with the brand tone. • Select and compile highlight moments that showcase wins, reactions, and entertaining gameplay. • Format videos for multiple platforms, maintaining consistent quality and aspect ratios (e.g., 9:16, 16:9). • Collaborate with teams to ensure videos match style guidelines and audience insights. • Ensure all edits comply with platform policies and responsible gambling guidelines.

• Product Ownership & Strategy: Take full ownership of a flagship product, developing and executing the roadmap from launch through to scale, with autonomy over strategic decisions. • Team Building & Leadership: Build and scale a high-performing team from the ground up, recruiting the right talent and creating a culture of excellence and accountability. • SEO-Led Growth: Leverage deep SEO knowledge to drive organic traffic growth, ensuring the product achieves and maintains strong visibility across target keywords and markets. • Hands-On Execution: Work directly on critical tasks in the early stages from content optimization to technical implementation while transitioning to strategic oversight as the team grows. • Performance & Optimization: Own all key metrics, continuously testing, analyzing, and optimizing to maximize traffic, conversions, and revenue generation. • Cross-Functional Collaboration: Work closely with content, development, and marketing teams to ensure seamless execution and alignment with broader business objectives. • Innovation & Experimentation: Identify opportunities for growth, test new approaches, and implement learnings to stay ahead of the competition and search algorithm changes.

• Develop and distribute communication materials including press releases, articles, organizational announcements, website content, and success stories. • Ensure consistent messaging and positioning across all external platforms and communication channels. • Support media engagement and external partnerships to strengthen visibility and public profile. • Contribute to maintaining a positive and professional public image through timely and accurate communications. • Support management of the organization’s digital footprint, including website updates and coordination of social and digital content aligned with organizational priorities. • Collaborate with marketing and growth teams to align digital campaigns and communication activities with business objectives. • Monitor engagement and support reporting on communication performance where applicable. • Support communication planning and execution for events, conferences, partner engagements, and public-facing activities. • Coordinate event-related content, announcements, invitations, and post-event communications. • Work with internal stakeholders to ensure events support outreach, partnerships, and growth objectives. • Prepare and distribute internal communications such as newsletters, staff updates, leadership messages, and initiative announcements. • Support teams in communicating key projects, milestones, and organizational priorities to staff. • Help ensure employees are informed about external activities and initiatives that affect the organization.