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Anheuser-Busch logo
Anheuser-Busch

America’s best-loved brewery, creating strong communities and meaningful moments for over 165 years. Enjoy responsibly.

Coordinator, Field Marketing

MarketingMarketingOtherRemoteMid LevelTeam 10,001+Since 1852H1B No SponsorCompany SiteLinkedIn

Location

California + 1 moreAll locations: California | Tennessee

Posted

110 days ago

Salary

$66.4K - $78.9K / year

Seniority

Mid Level

2 yrs expEnglish

Job Description

Coordinator, Field Marketing

Anheuser-Busch

• Win over the 21+ consumers to bring BeatBox to life in your market! • Build a local network while infusing national strategies and philosophy in the field. • Translate national programs into successful local activation through product sampling, event partnerships, and on-premise activation. • Hire, train, and staff a field marketing team of brand reps to execute on-premise activations, off-premise activations, local events, influencer/VIP support, product drops, and any additional field marketing efforts. • Align with your SEM/Sales counterparts to support activations, merchandising, and sales blitzes in your area. • Activate national events with other FMSs/Brand Reps in regional territories. • Develop relationships with on-premise managers, off-premise managers, and wholesale sales and marketing departments. • Ride-alongs with distributors to help with sales support. • Ability to maintain storage facility, infrastructure, product inventory, swag, and any additional marketing materials assigned to your area. • Identify event opportunities in your area that require sampling activations. • Identify Beatbox influencers and partnership opportunities to support your local market. • Develop social media content that could be used in local area campaigns. • Maintain focus on the home market while additionally co-managing events. • Develop BEATs in home markets - demos/scheduling and store visits. • Manage national/regional festivals from beginning to end (splitting with Jenna) utilizing a master festival checklist. • Setup weekly 15-minute check-ins with the internal team 6 weeks out from the festival to ensure staying on track. • On-site manager for festival (travel). • Plan and execute activations and coordinate logistics for personnel & POS. • Complete festival recaps and set up post-festival call to recap with wholesaler, SEM & RD. • Social/digital training with FMS team.

Job Requirements

  • There is a requirement to maintain a state sampling license to legally handle and pour alcohol at events.
  • Product Knowledge: Deep understanding of the beverage industry, including knowledge of different types of beverages and the competitive landscape.
  • Marketing Strategy: Ability to develop and execute marketing strategies and campaigns that drive brand awareness and product sales.
  • Event Planning: Proficiency in planning and executing events and promotions, such as product launches, tastings, and sponsorships, to engage consumers and build brand loyalty.
  • Consumer Engagement: Ability to connect with consumers, gather feedback, and build relationships to enhance brand loyalty.
  • Communication: Excellent verbal and written communication skills to convey marketing messages effectively to a diverse audience, including consumers, retailers, and distributors.
  • Presentation Skills: Confidence and proficiency in delivering presentations to both small and large groups, showcasing product features and benefits.
  • Sales Support: Knowledge of sales processes and the ability to collaborate with sales teams to achieve revenue targets.
  • Creativity: Creative thinking to develop innovative marketing ideas and campaigns that set the brand apart in a competitive market.
  • Budget Management: Skill in managing marketing budgets efficiently to maximize return on investment.
  • Problem Solving: Ability to identify and address challenges and obstacles that may arise during marketing initiatives.
  • Adaptability: Willingness to adapt to changing market conditions and consumer preferences.
  • Relationship Building: Strong networking and relationship-building skills to collaborate effectively with distributors, retailers, and other stakeholders.
  • Organization: Effective organizational skills to manage multiple marketing initiatives and events simultaneously.
  • Regulatory Knowledge: Awareness of and compliance with industry regulations, especially if working with alcoholic beverages.
  • Product Sampling: Experience and skill in conducting product sampling events and activities.
  • 2 years of field marketing experience in beverage, CPG, clothing, lifestyle, or health and beauty
  • 1 year experience in a leadership/management role to achieve a common goal or objective in a brand sampling environment motivating brand ambassadors towards success.
  • Success in building collaborative projects from idea to execution
  • Marketing communication with emphasis on building strategic partnerships
  • Alc beverage experience is a plus!

Benefits

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) Retirement Savings options with a company matching contribution
  • Chance to work in a fast-paced environment among a company of owners
  • Free Beer!

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