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Lead Influencer, LATAM
Location
Florida
Posted
107 days ago
Salary
$160K - $200K / year
Seniority
Senior
Job Description
Lead Influencer, LATAM
Airbnb
• Lead the development and implementation of a regional advanced social influencer strategy, collaborating with cross-functional teams and partners to establish ambitious goals and define influencer roles. • Work with local country teams to cultivate and manage relationships with social-first content creators and influencers. • Help oversee external agencies across the entire region, to foster an environment that inspires and facilitates authentic storytelling, and ensures the delivery of best-in-class content. • Conduct comprehensive research on influencer insights, delving into target audience behaviors and preferences, and staying abreast of emerging trends to inform influencer selection and content strategies. • Play a pivotal role in identifying trends, opportunities, and social conversations, leveraging insights to execute timely strategies. • Implement a sophisticated approach to monitoring, tracking, managing, and analyzing influencer campaigns, utilizing advanced analytics tools such as CreatorIQ ,Sprinklr, etc. • Provide expert consultation on local influencer strategies, offering best practices and ensuring alignment with global strategies and campaigns. • Stay ahead of industry advancements and integrate innovative technologies and tools into influencer management processes, enhancing efficiency, effectiveness, and the overall impact of influencer campaigns. • Establish the brand and the influencer management team as thought leaders in the industry. • Foster strategic partnerships and collaborations with key players in the influencer marketing ecosystem that elevate the brand's influencer program to new heights. • Expertly navigate competing internal priorities to develop a cohesive, strategic, and balanced influencer roadmap for the LATAM region.
Job Requirements
- 10+ years experience in influencer work
- Bachelor’s Degree
- Deep knowledge and expertise in building and executing influencer strategies across Instagram, TikTok and YouTube in LATAM markets
- Direct relationships with key creator talent and representation in LATAM, broadly or in a specific market
- Know-how in creating influencer strategies focusing on brand reputation in LATAM
- Comfortable with working across different countries and cultures
- Experience with working across different markets and an understanding of the regional influencer landscape in LATAM
- Proven experience in building and managing networks of agency partners across countries
- Proven body of work and direct 1:1 experience working with influencers, including passion-based and tech/ product for large-scale and bespoke brand collaborations
- Fluency in both written and spoken English and Spanish is a must, Portuguese a plus.
- Excellent writing and verbal communication skills
- Experience working with and managing multiple stakeholders
- Excellent attention to detail
- A passion for pop culture and trends
- Working knowledge and familiarity with social listening and influencer management tools i.e. Sprinklr, CreatorIQ
- Located in LATAM or US-Miami.
Benefits
- This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
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