Dexerto

• Writing fast, accurate, and engaging news stories across Dexerto's core coverage areas • Covering gaming, TV & Movies, anime, entertainment, food, social media, content creators, and viral internet culture • Identifying stories through social media, industry sources, and trend monitoring • Pitching original story ideas and features • Publishing and promoting stories across social media platforms including X and Facebook • Writing social copy that encourages engagement and helps stories reach new audiences • Working closely with editors to ensure stories meet Dexerto's editorial standards • Contributing ideas for headlines, angles, and follow-up coverage • Helping identify emerging trends before they become mainstream stories.

• Writing fast, accurate, and engaging news stories across Dexerto's core coverage areas • Covering gaming, TV & Movies, anime, entertainment, food, social media, content creators, and viral internet culture • Identifying stories through social media, industry sources, and trend monitoring • Pitching original story ideas and features • Publishing and promoting stories across social media platforms including X and Facebook • Writing social copy that encourages engagement and helps stories reach new audiences • Working closely with editors to ensure stories meet Dexerto's editorial standards • Contributing ideas for headlines, angles, and follow-up coverage • Helping identify emerging trends before they become mainstream stories

• Writing fast, accurate, and engaging news stories across Dexerto's core coverage areas • Covering gaming, TV & Movies, anime, entertainment, food, social media, content creators, and viral internet culture • Identifying stories through social media, industry sources, and trend monitoring • Pitching original story ideas and features • Publishing and promoting stories across social media platforms including X and Facebook • Writing social copy that encourages engagement and helps stories reach new audiences • Working closely with editors to ensure stories meet Dexerto's editorial standards • Contributing ideas for headlines, angles, and follow-up coverage • Helping identify emerging trends before they become mainstream stories

• Writing fast, accurate, and engaging news stories across Dexerto's core coverage areas • Covering gaming, TV & Movies, anime, entertainment, food, social media, content creators, and viral internet culture • Identifying stories through social media, industry sources, and trend monitoring • Pitching original story ideas and features • Publishing and promoting stories across social media platforms including X and Facebook • Writing social copy that encourages engagement and helps stories reach new audiences • Working closely with editors to ensure stories meet Dexerto's editorial standards • Contributing ideas for headlines, angles, and follow-up coverage • Helping identify emerging trends before they become mainstream stories

• Work within the presale function, contributing to cross-functional ideation and developing presentations for brand advertisers • Liaise with management, in-house content teams, and the sales team to ensure deadlines and objectives are met • Develop innovative marketing concepts and strategies that meet advertiser objectives • Be a gifted storyteller with a strong understanding of social trends and internet culture

• Identify, prioritize, and qualify publisher prospects aligned with Omnidex’s strategy (gaming, entertainment, lifestyle, and beyond). • Outreach, intro calls, value proposition, product walk-throughs, handling objections, commercial negotiation, and closing. • Work with legal and leadership on commercial terms, pricing models, and partnership structures that make sense for both sides. • Partner with Ad Ops / Tech / Product to ensure integrations (SSP, header bidding, direct connections, etc.) are smooth and fast. • Run regular check-ins and reviews, spot upsell/cross-sell opportunities, and proactively propose ideas to grow their revenue with us. • Represent Omnidex at industry events, conferences, and networking meetups; bring back intelligence on trends, competition, and opportunities. • Feed publisher needs, market gaps, and feature requests back into Product and leadership to help shape our roadmap and supply strategy.

• Develop and lead Dexerto’s B2B marketing and industry positioning strategy • Identify opportunities to elevate Dexerto’s profile across the advertising, media, gaming, entertainment, and creator economy industries • Shape how Dexerto communicates its value proposition, market position, capabilities, and authority externally • Help define the strategic narrative around Dexerto’s growth, audience, innovation, and commercial strengths • Ensure consistency in how Dexerto presents itself across sales materials, PR, events, partnerships, thought leadership, and industry communications • Work closely with leadership to identify opportunities to strengthen the company’s visibility and reputation globally • Build and manage relationships with relevant industry press, media publications, PR contacts, event organisers, and trade publications • Drive strategic PR initiatives that increase awareness of Dexerto within advertising, media, gaming, entertainment, and creator industries • Support senior leadership in raising Dexerto’s external profile through coordinated thought leadership and strategic positioning • Identify opportunities for industry partnerships, market-facing campaigns, and strategic brand amplification • Lead Dexerto’s industry awards strategy across commercial, editorial, video, social, and branded content categories • Work closely with Commercial, Creative Strategy, Sales, Editorial, and Leadership teams to identify strong award opportunities and craft compelling submissions • Partner with Business Development and Sales teams to align marketing efforts with commercial growth objectives • Create market-facing campaigns, reports, and strategic content that drive inbound interest and commercial conversations. • Help improve how Dexerto positions itself against competitors within agency and brand conversations.

Role Description Dexerto is seeking a Brand & Communications Manager (UK-based) to lead and elevate the company’s external brand presence across the media, advertising, gaming, entertainment, and creator economy industries. This is a highly strategic role for an experienced B2B marketer who understands how to position and grow a modern media brand within competitive commercial markets. The successful candidate will own and drive Dexerto’s marketing strategy across: - Brand positioning - Industry awareness - PR opportunities - Lead generation support - Thought leadership - Awards strategy - Market-facing communications This role requires someone who is equally comfortable operating strategically and executing high-impact initiatives. The ideal candidate will understand how to turn audience, platform, campaign, and industry data into compelling narratives that generate industry attention, commercial conversations, and meaningful business opportunities. Core Responsibilities - Brand Strategy & Market Positioning - Develop and lead Dexerto’s B2B marketing and industry positioning strategy - Identify opportunities to elevate Dexerto’s profile across the advertising, media, gaming, entertainment, and creator economy industries - Shape how Dexerto communicates its value proposition, market position, capabilities, and authority externally - Help define the strategic narrative around Dexerto’s growth, audience, innovation, and commercial strengths - Ensure consistency in how Dexerto presents itself across sales materials, PR, events, partnerships, thought leadership, and industry communications - Work closely with leadership to identify opportunities to strengthen the company’s visibility and reputation globally - Industry Presence & PR - Build and manage relationships with relevant industry press, media publications, PR contacts, event organisers, and trade publications - Identify opportunities for coverage, commentary, interviews, speaking opportunities, and market visibility - Drive strategic PR initiatives that increase awareness of Dexerto within advertising, media, gaming, entertainment, and creator industries - Support senior leadership in raising Dexerto’s external profile through coordinated thought leadership and strategic positioning - Identify opportunities for industry partnerships, market-facing campaigns, and strategic brand amplification - Awards & Commercial Integration - Lead Dexerto’s industry awards strategy across commercial, editorial, video, social, and branded content categories - Work closely with Commercial, Creative Strategy, Sales, Editorial, and Leadership teams to identify strong award opportunities and craft compelling submissions - Build systems and processes around award tracking, submission timelines, and supporting materials - Support the commercial team in strengthening Dexerto’s positioning within pitches and external-facing materials - Partner with Business Development and Sales teams to align marketing efforts with commercial growth objectives - Lead Generation & Business Development Support - Develop marketing initiatives that support lead generation and commercial growth - Identify ways marketing can better support outbound sales efforts, prospect engagement, and industry awareness - Create market-facing campaigns, reports, and strategic content that drive inbound interest and commercial conversations - Work closely with sales leadership to understand pipeline priorities and support broader business development initiatives - Help improve how Dexerto positions itself against competitors within agency and brand conversations - Insights, Research & Thought Leadership - Leverage Dexerto’s audience, platform, campaign, and industry data to create compelling market-facing insights and narratives - Lead the creation of whitepapers, industry reports, trend pieces, insight decks, and research-led marketing initiatives - Translate complex audience and performance data into commercially valuable industry stories - Develop distribution strategies for reports and insights across PR, sales, social, partnerships, and industry channels - Identify the right audiences, publications, and industry stakeholders for market-facing insight campaigns - Performance & Accountability - Track and evaluate the effectiveness of marketing initiatives, PR activity, awards strategy, and lead generation efforts - Establish KPIs and reporting frameworks around brand visibility, engagement, commercial support, and market impact - Bring accountability and performance focus to Dexerto’s external marketing activity - Continuously assess industry trends, competitor positioning, and market opportunities Qualifications - 5+ years of experience in B2B marketing, brand marketing, agency marketing, media marketing, or strategic communications - Experience marketing an agency, publisher, media business, entertainment company, or public-facing brand - Strong understanding of the advertising, media, gaming, entertainment, and creator economy landscapes - Experience supporting lead generation, business development, or commercially-driven marketing functions - Demonstrated experience developing strategic marketing campaigns and market positioning initiatives - Strong experience producing industry-facing reports, whitepapers, insights pieces, or thought leadership content - Ability to interpret audience and campaign data and turn it into compelling commercial narratives - Existing relationships or experience working with industry media, PR contacts, trade publications, or event organisers - Strong writing, storytelling, and communication skills - Experience supporting award submissions, PR campaigns, or industry recognition initiatives - Strong commercial awareness and understanding of how marketing supports revenue growth - Ability to operate strategically while also driving execution and delivery - Strong organisational and project management skills - Confidence working with senior stakeholders and leadership teams - High attention to detail combined with strong creative and strategic thinking - Passion for gaming, entertainment, digital culture, or creator-led media is highly desirable Impact of the Role This role will play a key part in ensuring the wider industry understands the scale, influence, creativity, and commercial capabilities behind the brand. From shaping industry perception and generating commercial opportunities through to elevating thought leadership and strengthening market authority, this role will directly contribute to Dexerto’s next phase of growth. This is an opportunity for a commercially-minded strategic marketer to help define how one of the leading modern media brands positions itself within the global advertising and entertainment landscape. Dexerto is committed to diversity and inclusion and welcomes applicants from all backgrounds. Salary: 45000 - 65000 GBP Per annum

• Develop and lead Dexerto’s B2B marketing and industry positioning strategy • Identify opportunities to elevate Dexerto’s profile across the advertising, media, gaming, entertainment, and creator economy industries • Shape how Dexerto communicates its value proposition, market position, capabilities, and authority externally • Help define the strategic narrative around Dexerto’s growth, audience, innovation, and commercial strengths • Ensure consistency in how Dexerto presents itself across sales materials, PR, events, partnerships, thought leadership, and industry communications • Work closely with leadership to identify opportunities to strengthen the company’s visibility and reputation globally • Build and manage relationships with relevant industry press, media publications, PR contacts, event organisers, and trade publications • Identify opportunities for coverage, commentary, interviews, speaking opportunities, and market visibility • Drive strategic PR initiatives that increase awareness of Dexerto within advertising, media, gaming, entertainment, and creator industries • Support senior leadership in raising Dexerto’s external profile through coordinated thought leadership and strategic positioning • Identify opportunities for industry partnerships, market-facing campaigns, and strategic brand amplification • Lead Dexerto’s industry awards strategy across commercial, editorial, video, social, and branded content categories • Work closely with Commercial, Creative Strategy, Sales, Editorial, and Leadership teams to identify strong award opportunities and craft compelling submissions • Build systems and processes around award tracking, submission timelines, and supporting materials • Support the commercial team in strengthening Dexerto’s positioning within pitches and external-facing materials • Partner with Business Development and Sales teams to align marketing efforts with commercial growth objectives • Develop marketing initiatives that support lead generation and commercial growth • Identify ways marketing can better support outbound sales efforts, prospect engagement, and industry awareness • Create market-facing campaigns, reports, and strategic content that drive inbound interest and commercial conversations • Work closely with sales leadership to understand pipeline priorities and support broader business development initiatives • Help improve how Dexerto positions itself against competitors within agency and brand conversations • Leverage Dexerto’s audience, platform, campaign, and industry data to create compelling market-facing insights and narratives • Lead the creation of whitepapers, industry reports, trend pieces, insight decks, and research-led marketing initiatives • Translate complex audience and performance data into commercially valuable industry stories • Develop distribution strategies for reports and insights across PR, sales, social, partnerships, and industry channels • Identify the right audiences, publications, and industry stakeholders for market-facing insight campaigns • Track and evaluate the effectiveness of marketing initiatives, PR activity, awards strategy, and lead generation efforts • Establish KPIs and reporting frameworks around brand visibility, engagement, commercial support, and market impact • Bring accountability and performance focus to Dexerto’s external marketing activity • Continuously assess industry trends, competitor positioning, and market opportunities.

• Own and lead Dexerto’s influencer and talent relations function across editorial and commercial operations • Develop and execute the long-term strategy for creator, influencer, and talent partnerships • Establish scalable processes, workflows, and operational standards across the department • Act as the internal subject matter expert on creator partnerships, influencer strategy, and talent engagement • Educate wider teams on industry trends, platform developments, pricing structures, CPMs, creator value, and partnership best practices • Identify new partnership opportunities, content formats, and creator-led growth initiatives • Help shape the future structure and direction of the department as the business continues to scale • Build and maintain senior relationships across talent agencies, creator management companies, PR firms, publicists, platforms, and directly represented creators • Develop long-term strategic relationships across gaming, esports, streaming, entertainment, and internet culture • Act as a senior external representative of Dexerto within the creator and entertainment ecosystem • Represent Dexerto at key industry events, creator activations, launches, conventions, esports tournaments, and networking opportunities • Maintain strong awareness of emerging creator trends, agency movements, talent rosters, and platform developments • Partner closely with Sales, Creative Strategy, Editorial, Video, Social, and Production teams • Support commercial pitches, branded content proposals, and talent-led campaign strategy • Advise on creator selection, campaign structuring, audience fit, pricing, CPM expectations, and commercial performance • Support client servicing where required, acting as a senior creator partnerships lead within campaigns and presentations • Identify scalable commercial opportunities involving creators, influencers, and talent partnerships • Work closely with leadership to help position talent and creator partnerships as a core revenue-driving area of the business • Lead negotiations with creators, managers, agents, and representatives with professionalism and commercial discipline • Manage complex talent relationships and high-profile engagements with discretion and strong judgment • Ensure a best-in-class experience for creators and talent working with Dexerto • Oversee campaign execution and talent deliverables across multiple simultaneous projects • Protect and strengthen Dexerto’s reputation across the gaming, creator, and entertainment industries • Resolve talent or partnership issues proactively and professionally