Dexerto

• Develop and lead Dexerto’s B2B marketing and industry positioning strategy • Identify opportunities to elevate Dexerto’s profile across the advertising, media, gaming, entertainment, and creator economy industries • Shape how Dexerto communicates its value proposition, market position, capabilities, and authority externally • Help define the strategic narrative around Dexerto’s growth, audience, innovation, and commercial strengths • Ensure consistency in how Dexerto presents itself across sales materials, PR, events, partnerships, thought leadership, and industry communications • Work closely with leadership to identify opportunities to strengthen the company’s visibility and reputation globally • Build and manage relationships with relevant industry press, media publications, PR contacts, event organisers, and trade publications • Drive strategic PR initiatives that increase awareness of Dexerto within advertising, media, gaming, entertainment, and creator industries • Support senior leadership in raising Dexerto’s external profile through coordinated thought leadership and strategic positioning • Identify opportunities for industry partnerships, market-facing campaigns, and strategic brand amplification • Lead Dexerto’s industry awards strategy across commercial, editorial, video, social, and branded content categories • Work closely with Commercial, Creative Strategy, Sales, Editorial, and Leadership teams to identify strong award opportunities and craft compelling submissions • Partner with Business Development and Sales teams to align marketing efforts with commercial growth objectives • Create market-facing campaigns, reports, and strategic content that drive inbound interest and commercial conversations. • Help improve how Dexerto positions itself against competitors within agency and brand conversations.

• Develop and lead Dexerto’s B2B marketing and industry positioning strategy • Identify opportunities to elevate Dexerto’s profile across the advertising, media, gaming, entertainment, and creator economy industries • Shape how Dexerto communicates its value proposition, market position, capabilities, and authority externally • Help define the strategic narrative around Dexerto’s growth, audience, innovation, and commercial strengths • Ensure consistency in how Dexerto presents itself across sales materials, PR, events, partnerships, thought leadership, and industry communications • Work closely with leadership to identify opportunities to strengthen the company’s visibility and reputation globally • Build and manage relationships with relevant industry press, media publications, PR contacts, event organisers, and trade publications • Identify opportunities for coverage, commentary, interviews, speaking opportunities, and market visibility • Drive strategic PR initiatives that increase awareness of Dexerto within advertising, media, gaming, entertainment, and creator industries • Support senior leadership in raising Dexerto’s external profile through coordinated thought leadership and strategic positioning • Identify opportunities for industry partnerships, market-facing campaigns, and strategic brand amplification • Lead Dexerto’s industry awards strategy across commercial, editorial, video, social, and branded content categories • Work closely with Commercial, Creative Strategy, Sales, Editorial, and Leadership teams to identify strong award opportunities and craft compelling submissions • Build systems and processes around award tracking, submission timelines, and supporting materials • Support the commercial team in strengthening Dexerto’s positioning within pitches and external-facing materials • Partner with Business Development and Sales teams to align marketing efforts with commercial growth objectives • Develop marketing initiatives that support lead generation and commercial growth • Identify ways marketing can better support outbound sales efforts, prospect engagement, and industry awareness • Create market-facing campaigns, reports, and strategic content that drive inbound interest and commercial conversations • Work closely with sales leadership to understand pipeline priorities and support broader business development initiatives • Help improve how Dexerto positions itself against competitors within agency and brand conversations • Leverage Dexerto’s audience, platform, campaign, and industry data to create compelling market-facing insights and narratives • Lead the creation of whitepapers, industry reports, trend pieces, insight decks, and research-led marketing initiatives • Translate complex audience and performance data into commercially valuable industry stories • Develop distribution strategies for reports and insights across PR, sales, social, partnerships, and industry channels • Identify the right audiences, publications, and industry stakeholders for market-facing insight campaigns • Track and evaluate the effectiveness of marketing initiatives, PR activity, awards strategy, and lead generation efforts • Establish KPIs and reporting frameworks around brand visibility, engagement, commercial support, and market impact • Bring accountability and performance focus to Dexerto’s external marketing activity • Continuously assess industry trends, competitor positioning, and market opportunities.

• Own and lead Dexerto’s influencer and talent relations function across editorial and commercial operations • Develop and execute the long-term strategy for creator, influencer, and talent partnerships • Establish scalable processes, workflows, and operational standards across the department • Act as the internal subject matter expert on creator partnerships, influencer strategy, and talent engagement • Educate wider teams on industry trends, platform developments, pricing structures, CPMs, creator value, and partnership best practices • Identify new partnership opportunities, content formats, and creator-led growth initiatives • Help shape the future structure and direction of the department as the business continues to scale • Build and maintain senior relationships across talent agencies, creator management companies, PR firms, publicists, platforms, and directly represented creators • Develop long-term strategic relationships across gaming, esports, streaming, entertainment, and internet culture • Act as a senior external representative of Dexerto within the creator and entertainment ecosystem • Represent Dexerto at key industry events, creator activations, launches, conventions, esports tournaments, and networking opportunities • Maintain strong awareness of emerging creator trends, agency movements, talent rosters, and platform developments • Partner closely with Sales, Creative Strategy, Editorial, Video, Social, and Production teams • Support commercial pitches, branded content proposals, and talent-led campaign strategy • Advise on creator selection, campaign structuring, audience fit, pricing, CPM expectations, and commercial performance • Support client servicing where required, acting as a senior creator partnerships lead within campaigns and presentations • Identify scalable commercial opportunities involving creators, influencers, and talent partnerships • Work closely with leadership to help position talent and creator partnerships as a core revenue-driving area of the business • Lead negotiations with creators, managers, agents, and representatives with professionalism and commercial discipline • Manage complex talent relationships and high-profile engagements with discretion and strong judgment • Ensure a best-in-class experience for creators and talent working with Dexerto • Oversee campaign execution and talent deliverables across multiple simultaneous projects • Protect and strengthen Dexerto’s reputation across the gaming, creator, and entertainment industries • Resolve talent or partnership issues proactively and professionally

• Work across multiple brand campaigns to develop both bespoke and Dexerto original content (short and long form) • Produce (start to delivery) branded projects that meet Dexerto’s high professional standards • Responsible for development, production coordination, shoot, schedules, post production workflow + organization and management of digital assets • Can develop scripts (paper edits) with clear vision and work with editors, managing feedback between client, account and video departments • Has knowledge of Youtube metrics like APV, CTR, and trends around Introductions, Hooks, the Build Up, and Pay Off. • QC post production work, ensuring accuracy, quality and detail • Collaborate with Commercial Creative Team and EP to ensure successful productions • Monitor all phases of projects through to on time delivery • Meeting pre-set video performance benchmarks via quality of end product • Producing & delivering multiple projects simultaneously • You communicate well and can adapt as needed to the changing needs and schedules inherent in production • A fan of esports, console games, including shooters, fighters and sports games is desirable

• Own Dexerto’s social video strategy across Facebook, Instagram, and TikTok • Develop repeatable, scalable video formats designed to drive views, engagement, and shareability • Identify and capitalise on trending, reactive, and evergreen content opportunities • Set the creative direction and editorial tone for social-first video output • Continuously refine formats based on performance data and platform trends • Lead the creation and publishing of high-performing short-form video content • Work closely with editors and producers to maintain speed, quality, and consistency • Ensure all content meets high editorial and production standards aligned with Dexerto’s voice • Balance reactive output with planned, repeatable content series • Pioneer the use of AI tools to accelerate video production and unlock new creative formats • Implement AI-assisted workflows to increase output and efficiency across teams • Work with leadership to define Dexerto’s approach to AI content — balancing quality, credibility, and scale • Identify entirely new content opportunities enabled by AI tooling • Own the performance of social video output across key platforms • Lead the monetisation strategy for Facebook video, identifying opportunities to maximise revenue • Partner with Commercial teams to integrate branded content and paid partnerships into video output • Track and report on performance metrics including views, engagement, retention, and revenue • Optimise content strategy based on both audience and commercial performance • Work closely with the YouTube and Video teams to repurpose long-form content for social • Collaborate with Editorial to identify stories that translate into high-performing video • Partner with Commercial teams to deliver standout branded video executions • Align with platform leads across TikTok, Instagram, X, and YouTube to maximise distribution • Contribute a video-first perspective to editorial and content planning • Act as the internal expert on social video — setting best practices across formats, hooks, captions, and optimisation • Upskill team members and elevate overall video output across the business • Establish scalable workflows and processes to support increasing content volume • Continuously push for innovation in format, storytelling, and execution

• Lead end-to-end delivery of integrated marketing campaigns across video, social, editorial, digital, and experiential • Own timelines, workflows, and executional standards across multiple concurrent projects • Ensure all deliverables are executed to a high creative and production standard • Anticipate challenges and proactively problem-solve to keep campaigns on track • Act as a primary day-to-day contact for clients during campaign delivery • Translate client objectives into clear internal briefs and actionable workstreams • Manage expectations, feedback loops, and approvals with professionalism and efficiency • Build strong, trusted relationships with both internal teams and external partners • Partner with Design, Video, Editorial, and Production teams to elevate creative output • Push for best-in-class execution across all formats — from short-form social to premium video and live activations • Ensure creative concepts are delivered effectively within scope, timeline, and budget • Identify opportunities to enhance campaigns through innovative formats or production approaches • Bring structure and clarity to campaign workflows in a fast-moving environment • Manage multiple priorities while maintaining attention to detail and delivery accuracy • Oversee budgets, timelines, and production schedules across projects • Continuously refine processes to improve efficiency, scalability, and output quality.

• Drive revenue across Dexerto’s TikTok, Instagram, YouTube Shorts, Snapchat, Facebook and X channels • Sell native social integrations, short-form video campaigns, branded content, and creator collaborations • Build and convert a pipeline of brand direct and agency opportunities • Close social-first partnerships and campaign packages aligned with Dexerto’s audiences and content formats • Consistently meet and exceed quarterly and annual revenue targets • Develop relationships with media agencies, social teams, and brand marketing teams • Identify brands looking to reach Gen-Z and millennial audiences through culture-driven content • Translate brand objectives into platform-native campaigns that feel authentic on social • Package Dexerto’s reach, scale, and audience engagement into compelling sales narratives • Collaborate with internal social and creative teams to develop brand-ready content formats • Stay ahead of trends, meme culture, creator formats, and platform shifts • Identify new opportunities for brands to integrate into Dexerto’s viral and cultural content ecosystem • Partner with Creative Strategy, Social, Editorial and Video teams to bring campaigns to life • Help shape new social ad products and partnership formats • Ensure smooth transition from sale to campaign execution • Work collaboratively across Dexerto’s US and UK teams

Dexerto is one of the largest digital media brands in gaming, entertainment, and internet culture, reaching 100M+ monthly fans globally across editorial, video, and some of the fastest-growing social channels in the industry. Our content sits at the heart of modern internet culture — covering gaming, streamers, viral moments, pop culture, tech, and online communities that shape what Gen-Z and millennial audiences talk about every day. Across platforms including TikTok, Instagram, YouTube, Snapchat, Facebook and X, Dexerto reaches tens of millions of highly engaged fans daily through original social storytelling, short-form video, reactive content, and creator-led formats. Brands work with Dexerto to tap directly into these audiences through native social integrations, viral content formats, creator collaborations, and culturally relevant campaigns that feel authentic to internet-first communities. As we continue to scale our US commercial team, we are building a new social-first revenue channel focused on selling high-impact brand partnerships across our rapidly growing social ecosystem. The Role Dexerto is hiring a Social Brand Partnerships Manager to drive revenue across our social platforms and creator-led programming in the United States. This role is designed for a true seller and individual contributor with 3–5 years experience in digital media sales, ideally within a social-first publisher, meme network, or youth culture media brand selling social first solutions to brands and agencies. You will be responsible for identifying and closing brand partnerships that leverage Dexerto’s scale across social platforms — packaging native posts, short-form video integrations, branded series, and creator collaborations into compelling programs for brands and agencies. This is a high-energy role for someone who understands how social content travels, what performs on platform, and how brands can authentically integrate into internet culture. You will play a key role in building a new and fast-growing revenue driver for Dexerto, helping position the company as a leading partner for brands looking to activate across gaming culture and social platforms. This position reports into the Global Head of Sales and works closely with creative strategy, social, and content teams. Core Responsibilities Social-First Revenue Generation - Drive revenue across Dexerto’s TikTok, Instagram, YouTube Shorts, Snapchat, Facebook and X channels - Sell native social integrations, short-form video campaigns, branded content, and creator collaborations - Build and convert a pipeline of brand direct and agency opportunities - Close social-first partnerships and campaign packages aligned with Dexerto’s audiences and content formats - Consistently meet and exceed quarterly and annual revenue targets Brand & Agency Development - Develop relationships with media agencies, social teams, and brand marketing teams - Identify brands looking to reach Gen-Z and millennial audiences through culture-driven content - Translate brand objectives into platform-native campaigns that feel authentic on social - Package Dexerto’s reach, scale, and audience engagement into compelling sales narratives Social Content & Platform Expertise - Understand what drives engagement across TikTok, Instagram and short-form video platforms - Collaborate with internal social and creative teams to develop brand-ready content formats - Stay ahead of trends, meme culture, creator formats, and platform shifts - Identify new opportunities for brands to integrate into Dexerto’s viral and cultural content ecosystem Cross-Functional Collaboration - Partner with Creative Strategy, Social, Editorial and Video teams to bring campaigns to life - Help shape new social ad products and partnership formats - Ensure smooth transition from sale to campaign execution - Work collaboratively across Dexerto’s US and UK teams Candidate Profile The ideal candidate will bring: - 3–5 years experience in digital media sales or brand partnerships - Experience working within a social-first media company, publisher, or agency - A strong understanding of social platforms, viral content formats, and internet culture - Proven ability to prospect, pitch and close brand partnerships - Experience selling native social content and creator-led campaigns - Strong relationships with US agencies and brand social teams - A highly motivated individual contributor mindset - Confidence pitching ideas and building creative campaign narratives - Strong presentation and communication skills - A passion for gaming, entertainment, and digital culture Why This Role Is Exciting This role offers the opportunity to help build a new commercial growth engine for Dexerto centered around our rapidly expanding social footprint. You’ll be selling into one of the most culturally relevant audience segments online — gaming and internet culture — while helping brands participate in the conversations that define modern entertainment. For the right candidate, this is a chance to: - Build meaningful brand partnerships across some of the fastest-growing social channels in media - Work with a globally recognised digital media brand reaching 100M+ fans - Sell high-impact campaigns rooted in culture, creators, and social storytelling - Help shape the future of Dexerto’s social partnerships business Dexerto is committed to building an inclusive workplace and welcomes applicants from all backgrounds. #li-remote Salary: 90000 - 160000 USD Per annum

• Own & manage client relationships, serving as primary point of contact for campaign strategy and execution. • Monitor campaign performance metrics and provide clients with regular, insightful reporting and strategic recommendations. • Champion best practices across account management and contribute to process improvements and internal workflow optimization. • Lead end-to-end project lifecycle from kickoff through delivery. • Coordinate cross-departmental teams to ensure seamless campaign delivery; own production timelines across all workstreams). • Ensure deliverables are on time, on budget, and on brief. • Proactively identify risks in campaigns and implement mitigation strategies. • Identify upsell and growth opportunities. • Own campaign budgets and track spend vs. forecast. • Brief & negotiate with external production partners and manage campaign budgets. • Stay current with industry trends, competitive landscape, and client business challenges to provide strategic counsel.

• Develop and execute Dexerto’s US influencer sales strategy • Build scalable talent-led commercial offerings across branded content, sponsorship, live activations, and social integrations • Identify new revenue opportunities leveraging creator access and platform authority • Create packaged influencer solutions aligned to brand objectives (awareness, performance, cultural relevance) • Build direct relationships with Talent Marketing, Influencer Marketing, and Brand Partnerships leads at US-based brands • Proactively pitch talent-led partnership concepts to agencies and clients • Translate brand briefs into compelling creator-driven proposals • Drive pipeline growth specifically tied to influencer and talent revenue • Maintain strong working relationships with talent agencies, creator managers, and representation firms • Identify partnership-ready creators across gaming, esports, streaming, and mainstream entertainment • Structure commercially viable talent agreements in collaboration with internal teams • Negotiate rates, deliverables, usage rights, amplification terms, and timelines • Partner closely with Sales to unlock influencer-led upsell opportunities • Collaborate with Integrated Marketing on pitch decks and commercial narratives • Align with Editorial & Video teams to ensure creative excellence and talent alignment • Support forecasting and revenue tracking tied to influencer initiatives • Monitor emerging creator trends and shifts in brand spend across the influencer landscape • Maintain strong awareness of agency rosters and representation movements • Position Dexerto as a premium partner within gaming and entertainment influencer marketing