• Develop and execute China market growth strategy: Build and optimize a scalable demand generation engine targeting Amazon sellers; own MQL volume, lead quality, and MQL-to-SQL conversion performance. • Build industry content and brand authority: Lead content strategy across WeChat Official Account, Xiaohongshu, and other key channels; produce in-depth insights on affiliate marketing, off-Amazon traffic, and AI-driven marketing to strengthen Levanta’s positioning. • Lead In-Person Event Coordination: Source and help execute on in-person events across the APAC region, driving qualified leads and brand exposure. • Implement AI-driven marketing and automation workflows: Leverage AI tools to improve content production efficiency and optimize lead acquisition, qualification, and performance analytics. • Drive scalable lead acquisition through BD and ecosystem partnerships: Collaborate with Business Development and external partners to execute industry events, co-marketing initiatives, and strategic collaborations that generate high-quality seller pipelines.

• Be the systems architect for our content-to-demand engine: Build and Scale Content Funnels, Content-to-Lead Infrastructure, Cross-Functional Bridge, and Funnel Monitoring & Optimization. • Create the automation layer that multiplies team productivity: Scalable Workflow Development, AirOps Infrastructure Ownership, AI Integration & Innovation, and Documentation & Enablement. • Own the measurement framework that proves content ROI: Content-to-Revenue Attribution, Demand Gen Reporting, Data Quality & Governance, Insights & Recommendations, and Experimentation Framework.

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all. About the team and the role: eBay, Inc. seeks E-Commerce Marketing Analyst 5 in San Jose, CA What you will accomplish: Job Duties: Coordinate product marketing campaign execution, optimization, and ongoing monitoring. Define and manage campaign objectives in a fast-paced, ever-changing environment. Analyze campaign performance, contextualize trends, spot outliers, and opportunities for improvement. Influence campaign strategy – staying aligned with and working towards achievable outcomes. Collaborate with cross-functional teams to analyze technical requirements, assess potential strategies, and develop solutions to address market forces. Collaborate with business partners to establish clear marketing goals and deliverables. Conduct ad hoc issue investigations, surveys, and quantification of business impacts. Communicate results consistently and clearly with all stakeholders. Contribute to test ideation – hypothesis, measurement, and design. Create and organize regular reporting documents and status updates. Evaluate and optimize marketing campaigns to improve return on investment. Develop and automate business intelligence reporting to streamline opportunity sizing, root cause analysis, anomaly detection, and other performance-impacting insights. Enable scaled execution of marketing campaigns and experimentation through API scripting or other programmatic tools. Full-time telecommuting is permitted. Work may be performed from anywhere within the U.S. What you will bring: Minimum Requirements: Master’s degree, or foreign equivalent, in Business Analytics, Data Science, or a closely related field, plus three years of experience in the job offered or a related occupation. Special Skill Requirements: - Experience with performance marketing experimentation – Hypothesis, Design, Execution, and Measurement (3 years). - Experience with designing, creating, and organizing reporting documents and status updates (3 years). - Experience mining and analyzing data, using Excel and SQL (3 years). - Experience leveraging SQL, API scripting, and self-serve data from multiple data platforms (3 years). - Experience with programming languages and tools: R, Scala, JavaScript, and Python (3 years). - Experience with analysis techniques: regression, clustering, prediction (3 years). - Experience with conceptualizing e-commerce business problems and solving them through data analysis (3 years). - Experience with data visualization tools: PowerBI or Tableau (3 years). - Experience with performance marketing campaigns across Google/Bing Shopping Ads, Text Ads, and Display Ads (3 years). - Experience with evaluating and optimizing marketing campaigns to improve return on investment (ROI) (3 years). EOE, including disability/vets. Salary: $146,453.00-160,000.00 per annum. 40 hours per week; M-F, 9:00 a.m. to 5:00 p.m. Must be legally authorized to work in the U.S. without sponsorship. Additional Details Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. 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• Partner with the VP Advisor Growth Marketing to develop and execute end-to-end marketing strategies that expand brand awareness, grow prospecting opportunities, and increase client engagement across multiple distribution channels. • Write and manage RFP responses and finalist presentations, partnering with advisors and leadership to position Choreo competitively and consistently. • Develop advisor-facing and advisor-led B2C and B2B2C marketing content, including email and digital campaigns, social media posts, flyers and brochures, thought leadership articles, CPE course content, pitch decks, and other presentations. • Create and execute advisor Net Promoter Score (NPS) initiatives, using insights to improve advisor experience and engagement. • Develop share-of-wallet programs to help advisors deepen existing client relationships and accelerate organic growth. • Support individual advisors, teams, and offices with customized marketing needs, acting as a strategic marketing consultant and field marketing coach. • Drive adoption, optimization, and consistent usage of marketing collateral and platforms, ensuring brand alignment, compliance, and performance measurement to uncover additional business opportunities. • Develop and deploy editorial calendars supporting national and regional email and marketing campaigns, spanning: industry trends and insights, proprietary research and reports, client and advisor storytelling, and solutions-focused content for clients, prospects, and COIs. • Plan and execute events, including seminars, networking events, speaking engagements, and educational programs that support advisor growth and COI cultivation. • Collaborate closely with marketing teammates across brand, digital, content, web, and social to maximize reach, engagement, and lead generation. • Track, analyze, and report on real-time marketing performance metrics; extract actionable insights to inform strategic decisions. • Maintain a strong understanding of Choreo’s business objectives, ensuring marketing efforts support both organic and inorganic growth goals.