• Build and evolve partner-ready positioning and messaging that clearly articulate the value of Cribl and our TAP/GSI partners to IT and security buyers/champions/practitioners • Translate complex architectures (multi-destination routing, SIEM migration, Edge/agent consolidation) into concise stories, decks, and one-pagers partners and field teams actually use • Design and activate co-sell plays with Alliances and Sales that help partners pull Cribl into modernization, migration, and “control plane” conversations • Collaborate with Demand Gen and Partner Marketing on campaigns, events, and content that support the partner-led buyer journey from awareness through expansion • Partner with Product and technical counterparts from alliances and GSI teams to ensure our partner narratives stay technically credible and aligned with where the product is going • Enable internal and partner-facing teams with talk tracks, playbooks, competitive angles, and simple success plans they can run in the field • Track and communicate performance across key metrics (e.g., influenced pipeline, attach, win rates, and product adoption signals) and use those insights to refine programs over time • We are a remote-first company and work happens across many time-zones - you may be required to occasionally perform duties outside your standard working hours

• Manage the administration, configuration, and integration of Salesforce.com and other tools across the GTM tech stack, including technologies for marketing automation, sales engagement, data enrichment, analytics, etc. • Define and maintain the systems strategy and roadmap. • Recommend and drive process and system improvement initiatives across the end-to-end revenue organization. • Ensure data quality, accuracy, and governance across all revenue systems. • Provide reporting and insights to establish best-in-class visibility and tracking of critical revenue metrics in areas such as marketing spend, campaign management, lead lifecycle, pipeline, forecasting, sales productivity and effectiveness, and other revenue outcomes. • Work with cross-functional stakeholders to understand key objectives, define initiatives to improve business performance, and deliver technology solutions that align with business needs. • Provide training and ongoing day-to-day support to users, including documentation, related to systems, processes, and user guides. • Own Salesforce configuration changes as needed, such as Flow, assignment rules, approval processes, custom objects, fields, page layouts, record types, dynamic layouts, apps, actions, custom settings, custom metadata, reports and dashboards, etc.

• Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition. • Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing. • Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. • Collaborate with central marketing and campaign marketers to generate and develop/nurture leads and achieve campaign goals/metrics. • Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, supporting internal sales training, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids. • Track, report, and analyze program KPIs and ROI. • Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. • Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.

• Build clear offers and manage the portfolio • Structure pricing and monitor performance • Ensure alignment between value proposition, execution, and financial results • Lead pricing strategy together with Product, Finance, Marketing, and C-level • Propose data-driven adjustments • Work closely with Product Managers to define a market-impactful roadmap • Influence product decisions based on positioning and strategy