• Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition. • Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing. • Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. • Collaborate with central marketing and campaign marketers to generate and develop/nurture leads and achieve campaign goals/metrics. • Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, supporting internal sales training, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids. • Track, report, and analyze program KPIs and ROI. • Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. • Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.

• Build clear offers and manage the portfolio • Structure pricing and monitor performance • Ensure alignment between value proposition, execution, and financial results • Lead pricing strategy together with Product, Finance, Marketing, and C-level • Propose data-driven adjustments • Work closely with Product Managers to define a market-impactful roadmap • Influence product decisions based on positioning and strategy

Prominence Advisors is actively seeking an Epic PB Principal Trainer to join their team. You'll have the opportunity to help healthcare organizations solve their toughest challenges through your ability to drive strategic process improvement, manage complex projects, and solve difficult problems. You'll help strengthen our team of the best and brightest, with reputations centered on getting things done. We've won multiple awards for workplace culture and innovation, including our most recent designation as a top 10 Best Small Firm to work for by Consulting magazine. At Prominence, you'll become part of a disruptive force in the Healthcare IT space, changing your clients' expectations for the better. Your clients will value you as a true advisor, filling a strategic need. You'll use honesty and candor to consistently provide straight-forward truths and conversations with clients. Who We Are Prominence is a healthcare technology strategy and implementation firm, focused on helping the nation’s leading healthcare organizations to do more with their data. Founded by former Epic managers, we understand the technology landscape in healthcare and provide IT staffing, advisory services, and analytics solutions to create robust data ecosystems that support clinical workflows, automate operational processes, and expedite research. Whether it’s guiding a technology implementation, establishing governance principles, or developing leading edge analytics, we help our customers make sense out of the mountain of data at their fingertips in order to deliver higher quality care at a lower cost. Ranked as a best place to work over 27 times (and counting!), Prominence’s culture provides consultants with a supportive environment that allows you to innovate and grow your career in healthcare IT. Additional information is available on our website.

Role Description We’re hiring a Product Marketing Manager to strengthen our cross‑functional go‑to‑market execution across our software portfolio and accelerate product adoption for LMN. This role will work on LMN, covering our Estimating & Reporting product teams. This role will own the strategy and execution of product launches and adoption motions, partner closely with Product to inform our product roadmap and with Marketing, Sales, and Customer Experience teams to drive measurable improvements in new sales and product activation, usage, & retention. What You’ll Do - Become and serve as an expert on our product, our customers, and our market to serve as a strategic input to product, marketing, and sales strategies. - Build strategy and lead product go-to-market pods (small teams made up of GTM stakeholders) that plan & execute product adoption programs & campaigns. - Conduct customer and market research to serve as a strategic partner to Product Managers by identifying adoption barriers, product gaps vs. alternatives, and building an informed point of view on product market-fit. - Use your research insights to translate product capabilities into positioning, messaging, and enablement resources for Marketing, Sales and CX; maintain a single source of truth for value narratives and talk tracks to ensure consistency. - Support Sales to deliver compelling collateral and consistent product narratives that align with the defined ideal customer profile needs with our value proposition. - Support Customer Experience to deliver live training, community webinars, and in‑person workshops that reinforce our “way to work” in product and convert awareness into usage. - Map the product adoption lifecycle by segment and workflow; define target audiences, key activation events, and the narrative that connects product value to real customer outcomes. - Build and launch lifecycle marketing programs for new and existing features, including: alpha/betas, sunsetting efforts, and improvements to existing products. Qualifications - 2–4 years in B2B SaaS with 2+ in Product Marketing, owning product research, launches and adoption programs end‑to‑end. - Experience with vertical SaaS in SMB, and familiarity with workforce/mobile tools. - Strong cross‑functional leadership and program management; comfortable organizing complex work across Product, Marketing, Customer Experience, and Sales. - Crisp communication and storytelling, and able to distill complex functionality into clear, outcome‑focused messaging. - Examples of research rigor translating to product and GTM recommendations that improved product market-fit. - A bias for experimentation, data‑driven decision‑making, and visible iteration. - Demonstrated experience with in‑app lifecycle marketing and activation design (e.g., guides, tooltips, checklists, nudges), and partnering with CX for live enablement. - Hands‑on familiarity with adoption tooling (e.g., in‑app guides) and CX/usage analytics. Compensation - Canada-based candidates: CAD 110,000 - 160,000 - US-based candidates: USD 110,000 - 130,000 Benefits - Join a team culture that’s all about collaboration, support, and having fun while making a real impact every day. - In the U.S., we offer comprehensive medical, dental, and vision coverage with multiple plan options, plus additional add-ons like HSA/FSA accounts, disability and life insurance, and more. - In Canada, we provide an employer-funded HSA-based benefits plan with drug, dental, and mental health coverage - giving you a flexible way to manage your healthcare needs. - We're committed to your financial future, with 401(k) matching for U.S. employees and RRSP matching for those in Canada. - We invest in your growth through tailored career development conversations and support for tools, courses, and resources to help you thrive. - We offer unlimited Paid Time Off, paid company holidays, and a company-wide winter break from December 24 to January 1 - so you can truly recharge.