• Build and guide Murmuration’s product marketing program, including development of strategy and processes, and systems that improve cross-functional collaboration; • In collaboration with the Sr. Manager of Growth Marketing, own product messaging and storytelling to ensure we clearly articulate what our products are, who they’re for, what they make possible, and why they matter; • Build and maintain our product sales enablement library and partner with the Growth Team to identify enablement gaps and prioritize content development; • Drive go-to-market (GTM) for priority products and launches (including Explorer), from planning through execution and measurement; • Create and oversee core product marketing content and campaigns that support acquisition, adoption, and partner success; • Run Murmuration’s product marketing email program, collaborating with Product, Growth, and Success teams to ensure an efficient and effective process; • Execute paid campaigns focused on key product features, updates, and distribution strategies; • Conduct ongoing market, community, and partner research and/or manage external vendors to support that work when needed; • Provide internal teams with messaging, collateral, and training to ensure product communication is both consistent and effective; • Develop and support sponsorships/events opportunities that advance our growth goals, including sales enablement and coordinating sponsorship deliverables; • Track performance and iterate on strategy using data and feedback.

• Lead the field GTM planning & overall field assessment process for pipeline assets including resource requirements and structure assessments. • Work in collaboration with Pipeline & BD&L team (IDS Enterprise & Pipeline Insights & Analytics). • Drive and facilitate enterprise GTM assessments, including scenarios planning, simulation modeling and other GTM analytics, in collaboration with Field Deployment & GTM Analytics team (IDS Field Insights & Analytics). • Lead and execute portfolio field analytics projects as directed by the Field Leadership Team (FLT) • Facilitate field role design, framework & archetyping as directed by FLT • Lead portfolio field evaluation planning and modeling (in partnership with Engage Forward) to execute FLT strategy and vision. • Drive field resource planning and optimization across the portfolio and field functions. • Lead end-to-end GTM deployment process and modeling for portfolio product archetypes (platform, portfolio-in-a-pill, and rare disease assets). • Map interdependencies across field roles and teams to ensure seamless execution. • Lead opportunity assessment across therapeutic areas (TAs).

• Own SEO/GEO as an acquisition and demand channel, working on content strategy, topic prioritization, search intent, and optimization across product, blog, and our overall site. • Design and execute the marketing strategy for our B2C segment, aligned with business objectives and product roadmaps. • Build user segments based on data insights and create tactics for acquisition, activation, retention, and reactivation for them. • Develop and maintain a marketing calendar that covers launches, seasonal moments, and always-on lifecycle flows. • Lead email marketing from execution and automation setup to creative, deliverability, and continuous iteration. • Collaborate with stakeholders to shape campaigns that meet funding requirements and maximise impact. • Analyse performance across channels, present findings, and recommend next steps based on data. • Track our competitors positioning and market trends to refine our products messaging and identify new opportunities. • Execute on new feature releases with GTM plans that drive adoption and engagement.

Job Overview We’re seeking a dynamic and strategic professional to join our growing team as a Search Engine Marketing (SEM) Associate. This role bridges the gap between Paid Advertising (PPC) and Organic Search Engine Optimization (SEO), ensuring the successful execution of multi-channel digital marketing strategies. The SEM Associate will work closely with both teams, helping clients maximize their visibility across search engines while driving measurable results through paid and organic efforts. The ideal candidate is strategic, analytical, and creative. They can execute and optimize PPC campaigns across Google Ads, LinkedIn, and Meta platforms and implement organic SEO strategies to enhance search visibility. This individual should be proactive in campaign creation, optimization, and performance reporting and contribute to content strategies supporting paid and organic efforts. Key Responsibilities Paid Search & Social Advertising (PPC) - Primary Focus Campaign Creation & Management: Develop, launch, and optimize paid campaigns on Google Ads, LinkedIn, and Meta platforms. Audience Targeting & Keyword Strategy: Conduct keyword research and audience segmentation to improve ad performance and maximize ROI. Performance Optimization: Monitor and analyze paid media campaigns, making data-driven optimizations to improve CTR, CPC, and conversion rates. Multi-Channel Budget Allocation: Assist in developing strategies to allocate budgets effectively between SEO and PPC based on client goals. A/B Testing & Ad Copywriting: Create and test compelling ad creatives, headlines, and descriptions to enhance engagement and conversions. Landing Page Optimization: Collaborate with internal teams to optimize landing pages for higher conversions and improved Quality Scores. Conversion Tracking & Analytics: Utilize tools like Google Analytics, Google Tag Manager, and Looker Studio to measure campaign success and provide actionable insights. Search Engine Optimization (SEO) Keyword Research & Content Strategy: Conduct keyword research and competitor analysis to develop SEO-driven content strategies. Technical SEO Recommendations: Identify and address technical SEO issues, including site structure, page speed, and metadata optimization. On-Page & Off-Page SEO Implementation: Optimize website content, title tags, and descriptions while managing link-building initiatives. Local SEO Management: Assist in managing client Google Business Profiles and local SEO efforts for improved search presence. Content Contribution: Support the development of blogs, service pages, whitepapers, and ad messaging that align with organic and paid strategies. Client Communication & Reporting Reporting & Analysis: Provide regular updates and performance reports on SEO and PPC campaign results, highlighting key optimizations and strategic insights. Client Collaboration: Participate in client calls to discuss strategy, campaign performance, and recommended optimizations. Competitive Research: Stay updated on industry trends, algorithm changes, and emerging PPC/SEO best practices to maintain a competitive edge. Qualifications & Experience Compensation & Benefits Fully Remote ( Residency in Illinois or Wisconsin is required ; in-person team meetings twice per quarter in Milwaukee or Chicago). Salary commensurate with experience. Unlimited PTO with flexible scheduling. 401K with company match. Health, Dental, and Vision insurance. Long-term disability and life insurance. Company computer and technology resources. Monetary awards & recognition programs. Annual company retreat. About RYTECH Based in Chicago and Milwaukee, RYTECH is an innovative full-service digital marketing agency that works with clients in various industries. We value a collaborative, strategic, and innovative approach to marketing and offer our employees autonomy, flexibility, and growth opportunities. Our culture prioritizes work-life balance, continuous learning, and delivering exceptional results to our clients. If you’re looking for a role that blends Paid Advertising and SEO and gives you the opportunity to shape marketing strategies across multiple channels, we encourage you to apply and join our team! Inclusivity is fundamental to our organization, and we are committed to conscious inclusion. We believe in the potential of everyone, regardless of race, religion or belief, ethnic origin, physical ability, family structure, socio-economics, age, nationality or citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity.