• Build and operationalize a full-funnel pipeline generation and progression model from awareness through expansion, tied directly to revenue and bookings outcomes • Develop multi-touch attribution models and a single source of truth reporting foundation across the lead-to-opportunity lifecycle • Define and track KPIs across conversion, velocity, and pipeline source in partnership with RevOps, Marketing, and Finance • Translate complex data into actionable insights that connect marketing activity to business outcomes • Own end-to-end lead lifecycle: routing logic, scoring models, rules of engagement between Marketing and Sales, and handoff quality • Serve as the key integration and escalation point across teams, resolving conflicts and ensuring GTM alignment globally • Optimize the full marketing technology stack, governing utilization, integration, and ROI across all tools • Help set-up and execute programs targeting our ICPs, establishing account-level visibility by integrating CRM, marketing automation, and usage data • Drive data hygiene, enrichment, governance, and operational excellence across the marketing and revenue tech stack • Audit existing technology investments; retire tools not delivering measurable value; evaluate emerging platforms and AI tools with rigor • Lead, mentor, and develop a high-performing marketing operations team across analytics, data strategy, orchestration, tech, and email disciplines.

• Own and evolve Parse Biosciences' marketing technology ecosystem • Design, execute, and optimize marketing automation workflows in HubSpot across email, web, and social channels • Develop lead nurturing and scoring models that improve conversion rates and sales handoff quality • Identify and implement AI-assisted marketing tools • Extend our marketing stack through API integrations • Manage and enhance our WordPress website with a focus on conversion optimization and user experience • Own centralized reporting dashboards consolidating metrics across all digital channels • Develop and support account-based marketing programs targeting key accounts • Ensure all marketing activities comply with GDPR, CCPA, and emerging privacy regulations.

• Own the setup, QA, monitoring, and reporting of D2C lifecycle campaigns, as well as ongoing segmentation updates within Braze • Provide regular updates on test performance to stakeholders and highlight any potential execution issues early on • Own the lifecycle marketing promo calendar, ensuring that campaigns and audiences are not conflicting, and deadlines are met • Review requests from cross-functional partners for lifecycle support (campaigns, email capture integrations, etc.) and own the feedback and execution loop between teams • Be our data champion, submitting requests for new data points in Braze and monitoring any data degradation • Partner with PMM on promotional cycles, owning the delivery schedule for CLM • Partner with the VP and Sr. Manager on the Lifecycle team on the execution of the ongoing prospect testing roadmap, as well as ongoing member welcome series outreach. Analyze test results and provide insights to help drive future test cycles

• Manage content, campaigns, reputation, and website updates while working closely with ownership to keep marketing consistent, timely, and performance-focused • Create and schedule social media content for Facebook, Instagram, and LinkedIn • Develop a monthly social media calendar aligned with seasonal landscaping services • Write SEO-focused blog content centered on local landscaping topics and seasonal needs • Draft email campaigns and newsletters using HubSpot to nurture leads and retain clients • Monitor and respond to reviews across Google, Yelp, and Facebook within 24 hours • Write professional, brand-aligned responses that address concerns and reinforce trust • Make content updates and changes to the Webflow website as needed • Plan and run seasonal marketing initiatives tied to core services • Track engagement, website traffic, reviews, and email performance