• Build and expand partnerships with key accounts in your territory • Identify new prospects through current clients, referrals, and networking • Keep customers informed on the latest products, applications, and solutions • Support customers with product selection and provide training when needed • Plan and execute a weekly sales schedule (aim for 5 quality visits per day) • Log customer interactions and sales activities in ACS (minimum of 3 times per week) • Collaborate daily with Inside Sales, your Regional Sales Manager, and teammates on strategy and problem-solving • Continuously sharpen your technical knowledge and sales skills • Represent Ryan Herco with professionalism and integrity

• Prospecting & lead generation: Identify and target potential customers through research, networking, and cold calling. Build new relationships with our enterprise customers and prospects to drive revenue, pipeline, and deployment capacity. • Achieve short-term results (i.e. exceeding quota) while maintaining a long-term perspective to improve overall revenue generation • Help us further refine our sales motion. We’re an early team, and your work will directly impact how our GTM function operates and succeeds. • Establish and nurture strong relationships with key decision-makers and influencers in the cybersecurity and technology space • Demonstrate/sell value to key stakeholders, primarily CISOs and CIOs, within the accounts during complex sales cycles with typical ARR ranging from $40K-95K • Exceed activity, pipeline, and revenue goals on a quarterly basis • Effectively manage multiple opportunities in a methodical and disciplined manner • Manage and control the sales process at every stage through contract signing • Track all opportunity and customer details including use case, purchase timeframes, next steps, and forecasting in Liminal’s RevOps tools (HubSpot, Gong, etc) • Partner with customer success to ensure high satisfaction within your accounts • Work with Liminal Partner Ecosystem members to understand and position their technologies, understand and articulate their value proposition to clients

• Lead Generation and Prospecting by identifying and targeting prospective clients (eg independent gyms, boutique studios, fitness studios and franchise operators) through outbound strategies, including outbound calling, emails and networking at industry events • Sales Pipeline Management by building and maintaining a strong pipeline of new business opportunities, ensuring consistent progression of leads from discovery to close using HubSpot • Consultative Selling by Conducting discovery calls and needs assessments to understand prospects’ business challenges, tailoring Hapana’s platform features (eg member management, reporting, automation) to their specific goals • Solution Presentations and Demos to deliver compelling product demonstrations and presentations, showcasing how Hapana’s platform drives ROI, operational efficiency and member retention • Responsible for negotiating and closing contracts, including pricing, terms, and deal structures, to secure new clients while ensuring alignment with Hapana’s pricing strategy and client expectations. • Collaboration with Internal Teams by partnering with Marketing to leverage campaigns and lead-generation tools and work with Customer Success to ensure smooth onboarding for new clients • Stay informed about fitness industry trends, competitor offerings (e.g., Mindbody, Glofox), and prospect feedback to refine sales strategies and differentiate Hapana’s value proposition. • Sales Forecasting and Reporting by providing accurate forecasts of new account revenue and deal progression, maintaining detailed records of sales activities in CRM • Client Advocacy Relay prospect insights and market feedback to Product and Marketing teams to enhance Hapana’s offerings and go-to-market strategies.

• Proactively identify new revenue opportunities and drive account growth • Create, sustain, and expand senior-level relationships with clients and prospects • Promote and strengthen client relationships through thought leadership and consultative engagement aligned to client business objectives • Partner with Ensono Delivery leadership to lead quarterly business reviews with existing clients • Collaborate in a cross-functional sales and sales-support model with Sales Engineering • Drive contract negotiations for new and existing business in partnership with Commercial and Legal teams • Support delivery teams to ensure account compliance with contractual obligations • Own the documentation and execution of long-term account strategies focused on growth and client satisfaction • Work closely with Sales Engineering and clients on pricing scenarios and solution design • Develop and deliver customer proposals, RFP responses, and related sales documentation • Represent Ensono at field events such as conferences, seminars, and industry forums • Build, cultivate, and maintain effective working relationships with internal and external stakeholders, including executives, end users, project teams, and product leaders • Communicate effectively with diverse audiences, clearly articulating business value and technical concepts • Challenge conventional thinking and assumptions to drive innovation and results