• Lead and own end-to-end campaign operations: Serve as the primary owner of the processes and systems that power campaign execution across Marketing. • Leadership communication & Strategic Influence: Communicate operational insights, campaign performance, lead flow health, and system implications to senior leadership. • Lead management & funnel operations: Optimize scoring, routing, enrichment, and lifecycle status tracking. • Design and scale cross-functional processes: Identify operational gaps and create scalable processes. • Drive continuous improvement: Introduce structured testing approaches and recommend enhancements based on testing results and performance patterns. • Ensure data governance, compliance, and system alignment: Support adherence to data governance standards and maintain clean and reliable data flows.

• Build and operationalize a full-funnel pipeline generation and progression model from awareness through expansion, tied directly to revenue and bookings outcomes • Develop multi-touch attribution models and a single source of truth reporting foundation across the lead-to-opportunity lifecycle • Define and track KPIs across conversion, velocity, and pipeline source in partnership with RevOps, Marketing, and Finance • Translate complex data into actionable insights that connect marketing activity to business outcomes • Own end-to-end lead lifecycle: routing logic, scoring models, rules of engagement between Marketing and Sales, and handoff quality • Serve as the key integration and escalation point across teams, resolving conflicts and ensuring GTM alignment globally • Optimize the full marketing technology stack, governing utilization, integration, and ROI across all tools • Help set-up and execute programs targeting our ICPs, establishing account-level visibility by integrating CRM, marketing automation, and usage data • Drive data hygiene, enrichment, governance, and operational excellence across the marketing and revenue tech stack • Audit existing technology investments; retire tools not delivering measurable value; evaluate emerging platforms and AI tools with rigor • Lead, mentor, and develop a high-performing marketing operations team across analytics, data strategy, orchestration, tech, and email disciplines.

• Own and evolve Parse Biosciences' marketing technology ecosystem • Design, execute, and optimize marketing automation workflows in HubSpot across email, web, and social channels • Develop lead nurturing and scoring models that improve conversion rates and sales handoff quality • Identify and implement AI-assisted marketing tools • Extend our marketing stack through API integrations • Manage and enhance our WordPress website with a focus on conversion optimization and user experience • Own centralized reporting dashboards consolidating metrics across all digital channels • Develop and support account-based marketing programs targeting key accounts • Ensure all marketing activities comply with GDPR, CCPA, and emerging privacy regulations.

• Own the setup, QA, monitoring, and reporting of D2C lifecycle campaigns, as well as ongoing segmentation updates within Braze • Provide regular updates on test performance to stakeholders and highlight any potential execution issues early on • Own the lifecycle marketing promo calendar, ensuring that campaigns and audiences are not conflicting, and deadlines are met • Review requests from cross-functional partners for lifecycle support (campaigns, email capture integrations, etc.) and own the feedback and execution loop between teams • Be our data champion, submitting requests for new data points in Braze and monitoring any data degradation • Partner with PMM on promotional cycles, owning the delivery schedule for CLM • Partner with the VP and Sr. Manager on the Lifecycle team on the execution of the ongoing prospect testing roadmap, as well as ongoing member welcome series outreach. Analyze test results and provide insights to help drive future test cycles