Description About the Role: Peritia is seeking a strategic, hands-on marketing leader to build and scale a high-performing go-to-market engine serving biopharmaceutical and MedTech clients. This role operates as a true revenue partner to Sales and executive leadership, with direct accountability for pipeline generation, conversion support, and overall marketing ROI. This leader will define Peritia’s market positioning, package services into compelling offerings, and build a repeatable demand generation engine across digital, events, and relationship-driven channels. The role requires a player-coach who can both set strategy and execute critical initiatives in a fast-paced, build-oriented environment. Scope & Operating Context: - Reports to: Executive Leadership (CCO or Head of Sales) - Sales partnership: Direct alignment with Sales and Sales Operations, with shared pipeline and revenue goals - Team: Initially structured as a lean, build-from-scratch function with a clear mandate to scale over time. Leverage external agency partnerships to supplement capabilities during early-stage development. - Budget: Responsible for managing and optimizing a meaningful but efficiency-focused marketing budget - Market: Complex, relationship-driven B2B services environment with long sales cycles and multi-stakeholder buying groups Key Responsibilities: Go-to-Market Strategy & Revenue Growth - Define and lead Peritia’s go-to-market strategy aligned to revenue goals across all business lines. - Translate strategy into clear, actionable execution plans with defined targets, KPIs, and success metrics. - Build and actively manage a structured, repeatable demand generation engine across channels (website, conferences, webinars, LinkedIn, referrals, email). - Partner closely with Sales and Sales Operations to ensure seamless execution from prospecting through pipeline conversion. Ideal Customer Profile & Segmentation: - Define and refine ICPs across biopharma and MedTech customers. - Identify and prioritize key buyer personas (e.g., HEOR, Market Access, Clinical, RWE stakeholders). - Align messaging and campaigns to complex buying committees and long sales cycles. Positioning, Messaging & Service Offerings - Set and continuously refine Peritia’s market positioning and differentiated value proposition. - Work directly with practice leaders to package capabilities into market-ready, outcome-oriented service offerings. - Create and deploy messaging frameworks, narratives, and sales enablement materials that are actively used by commercial teams. - Enable Sales with high-impact materials that drive deal progression. Brand, Content & Digital Marketing - Own the vision and execution of Peritia’s digital presence, including website, LinkedIn, email, and other priority channels. - Lead the creation of high-quality content and thought leadership (case studies, white papers, webinars) in partnership with subject matter experts. - Actively manage and optimize digital channels to drive engagement, conversion, and lead quality. - Ensure all content is consistently executed against brand standards, messaging frameworks, and proof points. Demand Generation & Campaign Execution: - Build and scale a structured, repeatable demand generation engine across channels: Website, LinkedIn, Email, Webinar, Conferences, and Referral/partner channels - Design and execute multi-touch, multi-channel campaigns targeting defined ICPs. - Own lead lifecycle strategy (lead ? MQL ? SQL ? opportunity). - Implement and optimize nurture programs to support long sales cycles. Events, Campaigns & Field Marketing - Define the strategy for conferences, events, and integrated marketing campaigns aligned to growth priorities. - Execute end-to-end event and campaign plans, including pre-event outreach, onsite activation, and post-event follow-up. - Design and run multi-channel campaigns that generate and nurture leads through the funnel. - Track and refine efforts based on pipeline generation, opportunity progression, and revenue impact. Marketing Operations, Analytics & Team Leadership - Establish the marketing operating model, including performance tracking, reporting, and analytics across all channels. - Own and actively manage the marketing budget, optimizing spend based on performance and ROI. - Implement tools, processes, and AI-enabled capabilities to improve execution, targeting, and measurement. - Operate as a hands-on leader—balancing strategic direction with direct involvement in key initiatives. - Build and develop a high-performing marketing team over time while fostering a culture of accountability and continuous improvement. - Leverage agencies and external partners where appropriate. - Foster a culture of accountability, speed, and continuous improvement. Requirements Qualifications: - Bachelor’s degree in marketing, business, life sciences, or a related field. - 10+ years of progressive marketing experience, including leadership responsibility. - Demonstrated success building or significantly upgrading a B2B go-to-market engine in a consulting, services, or life sciences–focused organization. - Experience marketing to biopharmaceutical and/or medtech companies; familiarity with consulting and/or vendor services supporting clinical development, HEOR/HTA, RWE, or related areas strongly preferred. - Proven track record in productizing services or solutions and marketing outcome-based or value-driven offerings. - Hands-on experience overseeing website redesigns, digital marketing programs, and social/LinkedIn strategies with measurable pipeline impact. - Demonstrated ability to plan and execute conference and event strategies, including ROI measurement and integration with sales processes. - Experience managing a meaningful marketing budget with clear performance and ROI accountability. Skills and Attributes: - Strong strategic thinker with the ability to translate vision into actionable, measurable plans. - Deep understanding of modern B2B marketing, including digital, content, events, and marketing operations. - High level of comfort with data, analytics, and newer technologies (including AI-enabled tools) to enhance targeting, messaging, and prospecting. - Excellent communication, storytelling, and presentation skills, with the ability to collaborate and influence across senior stakeholders. - Demonstrated ability to pivot between leading at a strategic level and executing tactical activities to move work forward in a fast-paced environment. - Strong people leadership skills, with experience building teams and fostering a collaborative, accountable culture. Success Metrics/Deliverables: - Establish a repeatable demand generation engine with consistent pipeline output - Improve pipeline coverage ratio and lead-to-opportunity conversion rates - Launch clearly defined, market-ready service offerings - Build foundational marketing infrastructure (processes, tools, reporting) - Demonstrate a measurable increase in marketing-sourced and influenced pipeline Working Style & Culture: - High accountability, results-oriented environment. - Fast-paced, build-and-iterate mindset. - Close collaboration with executive leadership and commercial teams. - Emphasis on ownership, initiative, and continuous improvement. Location & Travel: - Flexible/remote (as applicable). - Travel required for key conferences, client meetings, and team collaboration.

• Own Checkmate's consumer brand and growth (~70%) • Optimize the funnel from notification to app to conversion • Build Checkmate into the savings brand people actually talk about • Run social (TikTok, Instagram) and grow our following with a content engine • Develop influencer and creator partnerships that drive real downloads • Turn UGC, power users, and viral moments into compelling creative • Package consumer momentum for brands • Generate inbound interest through content, events, and social proof • Build B2B community through curated experiences and events • Support sales with product marketing materials • Own the product narrative across every touchpoint

About Comet Comet is building the development platform for teams who want to ship robust, reliable, and responsible AI applications. Opik, our open source LLM evaluation framework, has quickly become one of the most popular tools in the space. Our experiment management platform is used by data scientists at companies like Uber, Netflix, and Etsy. Tens of thousands of researchers, engineers, academics, and hobbyists use Comet every day to build the future of AI. Working at Comet will give you access to the most exciting work being done in all areas of machine learning. Some of the top researchers and companies working on self-driving cars, drug discovery, particle research, diffusion models, and LLMs use Comet every day. Your work has the potential to accelerate the development of some of the most impactful technology in the world, and you will be doing it alongside a team of passionate, caring individuals. If that sounds exciting, Comet is the right place for you. Comet is backed by more than $63 million in venture capital funding and powers some of the best machine-learning teams in the world, including Netflix, Uber, Etsy, and Mobileye. We are a remote-first company with offices in New York City (USA) and Tel Aviv (Israel). The Role We're looking for a Director of Marketing to drive Opik's go-to-market motion across product marketing, developer relations, growth, content, community, events, and brand. You'll own the strategy and the execution, and be the connective tissue between what we build and who we need to reach. This isn't a "run campaigns and report on MQLs" role. This is a builder role. We're operating in a fast-moving, competitive space, and we need someone who can move at startup speed while building the foundations that scale. You'll report to the COO (former VP of Marketing) and collaborate directly with the CEO, Head of Product, and CTO. What You'll Own Team Leadership - Manage and develop a seven-person marketing team spanning SEO/growth, product marketing, DevRel/community, ecosystem engineering, events & brand, and performance marketing - Set team priorities and OKRs; foster a culture of accountability and speed - Be a strong player-coach: this is a hands-on role Go-to-Market Execution - Drive pipeline-generating programs in close partnership with Sales - Execute integrated campaigns across organic, paid, events, and content channels to maintain the TOFU momentum already established Developer-Led Growth - Champion a developer-first growth approach: community, open source momentum, technical content, and bottom-up adoption - Partner closely with DevRel to build Opik's credibility in the AI practitioner community - Identify and activate high-leverage growth loops (integrations, co-marketing, partner channels) Brand & Content - Elevate Opik's brand in the AI ecosystem - Drive a content strategy that earns attention from engineers and technical buyers - Own our presence at key industry conferences and events Operations & Measurement - Partner with Ops on GTM tooling, attribution, and funnel metrics - Own the marketing budget and report performance to the COO What You Bring - 6+ years of marketing experience, with at least 2 years in a marketing leadership or senior IC role - Deep experience in developer tools, preferably AI - Proven track record driving pipeline and growth at an early-to-mid stage startup - Strong instinct for developer-led and product-led growth: you've built for that motion before - A DevRel or growth background is a meaningful plus; you know how to earn developer trust, not just buy it - Hands-on and fast-moving; comfortable making calls with incomplete information - Experience managing cross-functional marketing teams Why Comet - Opik is gaining meaningful traction in a market that's moving fast. We've crossed 18,000+ GitHub stars and is used by 150,000+ developers and 10,000+ teams worldwide, growing 4x a quarter, with enterprise adoption accelerating across teams — including marquee logos like Netflix, Uber, and NatWest. - You'll have real ownership and influence over the company's direction - We're a lean, high-trust team: no politics, no bureaucracy What We Offer - Competitive salary - $230-270K - based on proven experience, skills and location - Competitive benefits package - Flexible working hours and remote work options - Opportunities for professional growth and development - A collaborative and innovative work environment - The chance to work with cutting-edge technologies and projects - This role will be located remotely in the USA, working with a global team (large presence also in Europe and Tel Aviv), some flexibility with work hours is required Comet is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees without regard to race, religion, color, sex, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member status, marital status, pregnancy, age, medical condition, physical or mental disability, genetic information/characteristics, and any other characteristic protected by State or Federal law.

• Manage and develop a seven-person marketing team spanning SEO/growth, product marketing, DevRel/community, ecosystem engineering, events & brand, and performance marketing • Set team priorities and OKRs; foster a culture of accountability and speed • Be a strong player-coach: this is a hands-on role • Drive pipeline-generating programs in close partnership with Sales • Execute integrated campaigns across organic, paid, events, and content channels to maintain the TOFU momentum already established • Champion a developer-first growth approach: community, open source momentum, technical content, and bottom-up adoption • Partner closely with DevRel to build Opik's credibility in the AI practitioner community • Identify and activate high-leverage growth loops (integrations, co-marketing, partner channels) • Elevate Opik's brand in the AI ecosystem • Drive a content strategy that earns attention from engineers and technical buyers • Own our presence at key industry conferences and events • Partner with Ops on GTM tooling, attribution, and funnel metrics • Own the marketing budget and report performance to the COO