uprootclean

• Proactively source candidates across multiple job boards, platforms, and sourcing channels • Use advanced Boolean search techniques to identify strong talent • Build pipelines across multiple functions and seniority levels • Identify strong passive candidates • Partner closely with recruiting and hiring managers to align on hiring needs • Write outbound messaging that drives candidate engagement • Qualify candidates early in the process • Move qualified candidates into the recruiting workflow • Maintain organized sourcing workflows and candidate tracking • Continuously improve sourcing strategies and outreach quality • Continuously iterate on sourcing methods, messaging, and targeting

• Coordinate retailer launches, operational execution, inventory flow, retailer support, reporting, and cross-functional projects across our wholesale organization • Manage retailer item setup, retailer onboarding, and operational workflows across accounts • Support purchase order management, replenishment coordination, inventory flow, fulfillment tracking, and retailer operational requests • Monitor retailer portals and dashboards including SupplierOne, DSCO, Partners Online, and related retailer systems • Ensure retailer requirements, timelines, and operational deliverables are executed accurately and on time • Support deduction management, chargebacks, vendor compliance issues, and operational troubleshooting • Build and maintain operational trackers, dashboards, workflows, reporting systems, and documentation • Improve visibility across retailer launches, inventory flow, operational risks, retailer requests, and project timelines • Create scalable operational systems that reduce chaos and improve execution consistency • Improve cross-functional communication and coordination across wholesale operations • Identify operational risks, bottlenecks, and retailer issues proactively before they escalate • Drive operational problem solving across launches, fulfillment, inventory, retailer support, and retailer communication • Coordinate cross-functionally with supply chain, finance, operations, customer support, and leadership teams • Maintain high responsiveness and reliability in fast-moving operational environments

• Run weekly account optimizations across every platform you own. Increase budgets on ad sets and campaigns hitting their primary KPI over rolling 3/7/14-day windows, pull back spend from underperformers, and restart ads where delayed attribution masked early performance. • Maintain a weekly creative testing cadence per platform: brief tests, launch with clean hypotheses, read them against pre-set spend or conversion thresholds, then kill or scale on schedule. • Run pacing checks daily, weekly, and MTD against budget and KPI goals. Adjust spend distribution before the gap becomes a problem, not after. • On Google specifically: negative keyword mining on Search and Shopping, smart bidding strategy reviews, Merchant Center diagnostics, quality score and ad strength reviews, and placement exclusions on Display and YouTube. • Lead routine reporting (weekly and monthly) for the accounts you own. Performance, leading indicators, blended view across platforms, and the insights and next moves, not just the numbers. • Build, launch, and optimize campaigns across Meta, Google (Search, Performance Max, Demand Gen, YouTube), AppLovin, NewsBreak, Pinterest, native, and any new platform we test into. • Continuously audit accounts. Spot bottlenecks at the ad level vs. the site level, kill waste, double down on what's working. • Read multi-platform data and explain what's actually happening, not just what each platform reports about itself. • Make the call on how to allocate budget across platforms based on incrementality, scale capacity, and unit economics. • Brief creative needs to the creative team based on data signal, then test outputs against pre-defined success criteria.

• Run day-to-day campaign and flow execution across email and SMS • Build and maintain the retention calendar in lockstep with promotions, launches, and seasonal moments • Build, QA, and deploy sends end to end, including audiences, links, UTMs, tracking, scheduling, and final checks • Keep campaigns, flows, and reporting infrastructure operationally clean as the program scales • Build and maintain flows with clear logic, reliable triggers, and clean conditional paths • Design segments based on real customer behavior, lifecycle stage, purchase history, and engagement • Understand the underlying data well enough to know whether a trigger, segment, or conditional split is working as intended • Identify opportunities to improve customer journeys, reduce overlap, and increase revenue impact • Build and execute a continuous testing roadmap across messaging, offers, creative, segments, send times, flow steps, and customer journey logic • Design tests with clear hypotheses, success criteria, and enough rigor to distinguish real signal from noise • Pull, reconcile, and interpret performance data across relevant systems • Translate results into clear recommendations and documented learnings the team can compound on • Review copy and creative with a sharp conversion-focused eye • Understand hooks, angles, objections, urgency, positioning, and customer psychology • Improve AI-generated or draft copy into stronger final work • Brief copy and creative partners clearly with the context they need to do great work • Track campaigns through planning, build, review, QA, and launch • Anticipate bottlenecks and unblock them quickly • Keep stakeholders aligned on timelines, priorities, changes, and decisions • Stay plugged into acquisition, landing pages, offers, customer feedback, and the broader purchase journey so retention strategy reflects the full customer experience • Use AI daily as a force multiplier for thinking, execution, analysis, and workflow improvement • Build prompt chains, structured outputs, lightweight automations, and repeatable systems that reduce manual work • Critically evaluate AI outputs instead of accepting them at face value • Continuously expand your AI toolkit and bring useful new approaches to the team

• Manage and maintain accurate records across vendors, purchase orders, shipments, and product data • Process inventory invoices and perform 3-way matching with purchase orders • Support monthly inventory reconciliations and resolve discrepancies • Apply landed costs to shipments and inventory transfers • Ensure accuracy and consistency across operational and financial data • Maintain clean and reliable data across spreadsheets and internal systems • Identify inconsistencies, gaps, and errors across workflows • Continuously improve workflows to reduce manual work and inefficiencies • Build simple systems, automations, or processes to increase efficiency • Document processes clearly so they can be scaled and repeated • Support wholesale, retail, and operational expansion initiatives • Assist with ad-hoc projects including research, reporting, and coordination • Collaborate across teams to ensure smooth execution • Support bookkeeping and month-end processes related to inventory • Work within tools like QuickBooks Online to maintain accurate records

• Create high-performing Facebook/Instagram ad creatives and social media clips • Edit short-form content optimized for platform-specific formats • Source and organize B-roll and stock footage using the provided subscriptions • Manage creator content in Frame.io and maintain organized asset libraries • Translate scripts into compelling visual stories using strong hooks, pacing, re-hooks, and performance editing techniques. • Design marketing images, thumbnails, and social graphics • Create on-brand visual assets using Photoshop, Illustrator, or Canva • Track assignments and status updates in ClickUp • Follow naming conventions and file organization protocols • Communicate proactively about timelines, blockers, and questions • Proactively suggest improvements to editing workflows, creative processes, and team collaboration.

• Own the full accounting cycle, including month-end close • Prepare financial statements and reports • Ensure accuracy and compliance across financial records • Reduce month-end close timeline from 5 days to 3 days • Identify inefficiencies and improve accounting workflows • Build scalable processes and documentation • Manage and oversee the bookkeeping team and AP clerk • Ensure quality, accuracy, and timeliness of work • Manage and apply landed costs across products • Ensure accurate cost tracking and margin visibility • Provide financial insights and analysis to support decision-making • Work closely with the VP of Operations on performance tracking

• Build, maintain, and optimize data pipelines across multiple sources • Manage and structure data within BigQuery to ensure accessibility and scalability • Transform and model data using tools like dbt Core • Ensure data accuracy, consistency, and reliability across systems • Set up and manage ETL pipelines using tools like Fivetran or similar • Integrate data from multiple platforms (Shopify, Amazon, ad platforms, internal tools) • Monitor pipeline performance and proactively troubleshoot issues • Design and implement automations using tools like n8n • Identify repetitive manual processes and replace them with automated workflows • Connect systems and tools to streamline operations and data flow • Build systems to detect data inconsistencies and failures • Maintain documentation for pipelines, automations, and data models • Ensure reliability and uptime of critical data workflows • Identify inefficiencies across the business and propose scalable solutions • Build internal tools, workflows, or lightweight systems to improve productivity • Work cross-functionally to translate business needs into technical solutions

• Own paid social creative strategy across Meta, TikTok, and AppLovin • Define angles, hooks, formats, and testing priorities by channel • Work directly with the Content team to ensure the right asset pipeline • Translate performance data into clear, creative direction • Continuously evolve strategy based on results, not opinions • Write 4 detailed video briefs per day for video editors • Write 3 detailed static ad briefs per day for the graphic designer • Provide same-day feedback on all creative output • Briefs must include: clear objective/hypothesis, hook direction, script, messaging guidance, visual references, and naming conventions • You're expected to write scripts independently (with access to internal copywriters for complex topics) • Manage and direct a team of 5 creatives (4 editors, 1 designer) • Ensure consistent output, quality, and speed • Give clear, direct feedback quickly • Raise the creative bar over time • Review performance daily with media buyers • Understand core metrics: CPA, CTR, hold rate, thumb-stop, creative fatigue • Navigate Facebook Ads Manager independently to pull insights • Identify winning patterns and scale them systematically • Write short-form ad copy and scripts • Ensure creative and copy work together across the funnel • Collaborate with internal copywriters on longer or complex scripts • Deep understanding of direct response copywriting principles • Diagnose why copy works or fails, not just whether it works • Provide actionable feedback to improve hooks, clarity, and conversion • Build creative testing frameworks and repeatable processes • Establish ideation, testing, feedback, and iteration loops • Enforce naming conventions for clean tracking and analysis • Create feedback systems that continuously improve output

• Manage purchase orders and supplier communication • Ensure timely replenishment of inventory • Monitor supplier performance and lead times • Forecast demand based on historical data and trends • Maintain optimal inventory levels across SKUs • Prevent stockouts and overstock situations • Coordinate shipments with suppliers, freight forwarders, and 3PLs • Track shipments and resolve delays or issues • Ensure smooth flow of goods from origin to warehouse • Maintain accurate product data across systems • Ensure SKUs, costs, and inventory data are up to date • Support reporting and operational visibility • Identify inefficiencies across the supply chain • Build systems and workflows to improve accuracy and speed • Support scaling operations as volume grows