United Flow Technologies (UFT)

• Develop and strengthen relationships with existing end users, contractors, and engineers while cultivating new business opportunities and long-term partnerships. • Provide engineers and end users with professional product recommendations, technical support, and consistent follow-up to ensure successful project execution and maximize sales growth. • Take initiative in scheduling customer meetings, coordinating product presentations and promotional events, and maintaining regular communication with your customer base. • Attend product training sessions and actively participate in local industry associations, conferences, and trade shows. • Travel to manufacturers and represented company locations for training and professional development as needed.

• Business Development: Actively prospect and secure new accounts in the municipal, industrial, and mining sectors across Colorado. • Account Management: Maintain and grow relationships with existing clients, ensuring high levels of customer satisfaction and repeat business. • Technical Consultation: Conduct site visits and equipment audits to recommend optimal pump and equipment solutions based on flow, head, and fluid properties. • Project Bidding: Work with the internal engineering and support teams to prepare technical quotes and competitive project bids. • Market Analysis: Stay informed on industry trends, competitor activities, and regional project developments (e.g., municipal infrastructure upgrades). • CRM Management: Maintain accurate records of sales activities, pipeline progress, and customer interactions.

• Seller Coaching & Development: - Provide ongoing coaching through ride-alongs, joint customer calls, and account reviews. - Build individualized development plans for sellers. - Reinforce best practices for both short-cycle and long-cycle project selling. • Strategic Growth Enablement: - Support the execution of key commercial initiatives designed to expand market presence, strengthen customer relationships, and increase revenue opportunities. - Partner with regional leadership to align sales teams with strategic priorities, including market development, customer expansion, and organizational growth initiatives. - Ensure visibility, communication, and field adoption of assigned commercial priorities. • Sales Process & System Execution: - Ensure consistent use of the UFT Standard Sales Process across all Central rep firms. - Reinforce required weekly, monthly, and annual sales activities tied to pipeline development, territory planning, and long-term opportunity management. - Drive accurate and consistent use of CRM/ERP systems for forecasting, opportunity tracking, and reporting. • Onboarding & Ramp Time Improvement: - Lead the regional onboarding process for all new sellers. - Deliver training on UFT product pillars, customer segments, selling behaviors, and Central Region market dynamics. - Track onboarding milestones and continuously improve ramp-time effectiveness. • Market Coverage & Field Insights: - Partner with Regional Presidents and sales managers to evaluate territory structure, customer engagement, and growth opportunities. - Review pipeline trends, forecast accuracy, and performance analytics to inform decision-making. - Share field insights with senior leadership regarding risks, opportunities, and emerging needs. • Culture & Leadership: - Build strong, trust-based relationships with sellers and managers across the Central Region. - Promote a culture of accountability, collaboration, and continuous improvement. - Influence without authority across a multi-company structure.

• Prospect, develop and close new business with new and existing customers. • Meet or exceed annual sales targets within assigned territory and accounts. • Regularly travel to perform customer consultations to determine needs and solutions and obtain detailed information for estimates and proposals. • Maintain involvement on turnkey projects, demonstrations, and other related customer projects to meet deadlines. • Attend product and selling skills seminars and participate in local industry associations and tradeshows. • Maintain an in-depth knowledge of the water and wastewater industry and product lines represented by the company. • Utilize CRM for all prospecting and customer activities. • Prepare and give technical presentations to explain to customers how the products and services work. • Work with the customers and Engineers to ensure the equipment meets the system requirements. • Communicate with the sales team to understand consumer demands and offer sales support where necessary. • Secure orders, guarantee product standards and assure product delivery. • Establish customer rapport and acceptance. • Plan for modifications to products to meet consumer demands. • Help clients to solve problems with product usage. • Recommend new and improved products to the customers and explain how the equipment will be more cost-effective.

• Prospect and develop new accounts through cold calling, leads, and networking • Manage a strong sales pipeline using NetSuite CRM • Maintain and grow existing customer relationships • Understand and promote Iowa Pump Works products and services • Collaborate with vendors and attend sales meetings, trainings, and trade shows • Deliver effective presentations and negotiate deals • Manage time independently with minimal supervision

• Aftermarket Sales — Identify and pursue opportunities for replacement parts, rebuilds, retrofits, service agreements, extended warranties, and system enhancements; prepare accurate quotations, proposals, and pricing for parts and services. • Technical Service and Support — Perform on-site diagnostics, troubleshooting, preventive maintenance, repairs, installations, and upgrades of water and wastewater treatment equipment at municipal facilities (e.g., pumps, valves, mixers, aerators, clarifiers, filtration systems, UV disinfection, chemical dosing equipment). This requires a hands-on approach with some use of tools. • Customer Relationship Management — Build and maintain strong, long-term relationships with municipal operators, maintenance staff, plant managers, and procurement personnel; conduct regular site visits, system health checks/audits, and equipment performance reviews to uncover needs and recommend solutions. • Sales Activities — Prospect within assigned territory (municipal accounts); respond promptly to inquiries via phone, email, and CRM; generate leads through cold calls, follow-ups on installed base, participation in industry events, and collaboration with engineering consultants. Coordinate with the capital salesperson responsible for the customer. • Technical Consultation — Provide expert guidance on equipment performance, optimization, and cost-effective solutions to extend asset life and reduce downtime. • Order and Fulfillment Coordination — Process orders, coordinate with internal factory and Principle Environmental teams (engineering, logistics, manufacturing) for timely delivery and installation; track orders and resolve issues to ensure customer satisfaction. • Documentation and Reporting — Maintain detailed records of customer interactions, service reports, sales pipelines, and forecasts in CRM; prepare reports on territory performance, market trends, and competitive activity. • Safety and Compliance — Adhere to all safety protocols, industry standards, and municipal site requirements during field work; promote safe practices to customers.

• Expand on existing relationships with end users, contractors and engineers while building lasting relationships with new accounts. • Provide engineers and end users a professional level of product promotion/selection, support and follow up to ensure projects are successful and to maximize sales revenue. • Be self-motivated to setup meetings, product promotion events and relationship building activities to maintain frequent contact with your customer base. • Attend product training seminars and participate in local industry associations and tradeshows. • Travel to represented companies for training on an as-needed basis.

• Business Development: Actively prospect and secure new accounts in the municipal, industrial, and mining sectors across Utah. • Account Management: Maintain and grow relationships with existing clients, ensuring high levels of customer satisfaction and repeat business. • Technical Consultation: Conduct site visits and equipment audits to recommend optimal pump and equipment solutions based on flow, head, and fluid properties. • Project Bidding: Work with the internal engineering and support teams to prepare technical quotes and competitive project bids. • Market Analysis: Stay informed on industry trends, competitor activities, and regional project developments (e.g., municipal infrastructure upgrades). • CRM Management: Maintain accurate records of sales activities, pipeline progress, and customer interactions.

• Provide ongoing coaching through ride-alongs, joint customer calls, and account reviews. • Build individualized development plans for sellers. • Reinforce best practices for both short-cycle and long-cycle project selling. • Support the execution of key commercial initiatives designed to expand market presence, strengthen customer relationships, and increase revenue opportunities. • Partner with regional leadership to align sales teams with strategic priorities, including market development, customer expansion, and organizational growth initiatives. • Ensure visibility, communication, and field adoption of assigned commercial priorities. • Ensure consistent use of the UFT Standard Sales Process across all Eastern rep firms. • Reinforce required weekly, monthly, and annual sales activities tied to pipeline development, territory planning, and long-term opportunity management. • Drive accurate and consistent use of CRM/ERP systems for forecasting, opportunity tracking, and reporting. • Lead the regional onboarding process for all new sellers. • Deliver training on UFT product pillars, customer segments, selling behaviors, and Eastern Region market dynamics. • Track onboarding milestones and continuously improve ramp-time effectiveness. • Partner with Regional Presidents and sales managers to evaluate territory structure, customer engagement, and growth opportunities. • Review pipeline trends, forecast accuracy, and performance analytics to inform decision-making. • Share field insights with senior leadership regarding risks, opportunities, and emerging needs. • Build strong, trust-based relationships with sellers and managers across the Eastern Region. • Promote a culture of accountability, collaboration, and continuous improvement. • Influence without authority across a multi-company structure.