True North

• Oversee the account management team, ensuring continued success of the client base through team development, client relationship management, and internal collaboration. • Manage and maintain relationships with marketing decision-makers in healthcare. • Coach the team in project management, contract management, account strategy, and issue resolution. • Collaborate with internal leaders on strategic initiatives and report to CEO on team progress.

• Define, own, and continually refine the company's long-term marketing strategy and roadmap • Work collaboratively with the CEO to continually shape True North brand • Provide oversight and strategic direction for all digital marketing channels, including SEO/SEM, email marketing, social media, and content strategy • Lead the strategic vision for innovative and effective marketing campaigns across multiple channels • Champion a data-driven culture by advising on the utilization of data analytics, market research, and customer insights • Drive rigorous alignment between Marketing and Sales on external-facing communication • Stay ahead of industry trends, the competitive landscape, and emerging marketing technologies • Plan True North’s tradeshow footprint, and manage speaking submissions and networking • Advise sales leadership on leveraging and optimizing the Hubspot CRM for marketing impact reporting • Excellent ability to guide creative partners in development marketing collateral and write content as needed

• Identify, cultivate and establish new relationships with the marketing decision makers for large healthcare providers • Work with prospective clients, learning about their business, identifying their needs and applying True North’s capabilities to create and present integrated marketing solutions • Report directly to and work closely with the President and CEO • Have a direct and meaningful impact on the growth of the organization • Design marketing strategies designed to achieve unique business objectives for each prospective client engaged • Collaborate with an amazing team • Manage a significant book of business • Close deals and grow business

• Foster, retain and grow client relationships • Project manage and optimize compelling integrated print and digital marketing and communications strategies • Collaborate with marketing departments, vice presidents and chief executive officers of hospitals and health systems nationwide • Utilize custom content marketing to support client business goals, including service-line growth campaigns, blogs, content hubs, publications, web content

• Own the full-cycle recruitment process and source agency talent. • Act as a trusted advisor to leadership and coach staff. • Ensure seamless onboarding and insightful exit interviews. • Design initiatives that align with company culture and core values. • Maintain HR dashboard and prepare insights on retention and organizational health. • Oversee semi-monthly payroll and lead salary benchmarking and increase cycles. • Direct benefits strategy and manage compliance with state/federal filings.

• Handle the end-to-end setup and launch of multi-channel paid media campaigns (e.g., search, display, social, native). • Focus on the technical execution, including the precise setup and testing of conversion tracking, audience lists, and campaign tagging to ensure data accuracy. • Assist with routine campaign optimizations, applying best practices to improve performance metrics like bid adjustments, budget pacing, and minor ad rotations as directed. • Support the team by pulling campaign data and organizing it for weekly and monthly reports, assisting with the fundamental data analysis needed to inform recommendations.

• Assist in the development and execution of comprehensive paid media strategies for healthcare accounts • Assist in developing and drive lead generation strategies • Experience in outlining media plans for multi-channel campaigns • Manage multi-channel campaigns, ensuring alignment with client objectives and KPIs • Develop and deliver insightful monthly reports, outlining key metrics, trends, and actionable recommendations • Proactively identify opportunities for campaign optimization and implement data-driven adjustments • Maintain advanced knowledge of industry best practices and emerging trends in paid media • Collaborate effectively with cross-functional teams to ensure seamless campaign execution • Confidently present campaign performance and strategic recommendations to clients