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Paid Media Manager
Location
Tennessee
Posted
80 days ago
Salary
0
Seniority
Senior
Job Description
Paid Media Manager
True North
• Assist in the development and execution of comprehensive paid media strategies for healthcare accounts • Assist in developing and drive lead generation strategies • Experience in outlining media plans for multi-channel campaigns • Manage multi-channel campaigns, ensuring alignment with client objectives and KPIs • Develop and deliver insightful monthly reports, outlining key metrics, trends, and actionable recommendations • Proactively identify opportunities for campaign optimization and implement data-driven adjustments • Maintain advanced knowledge of industry best practices and emerging trends in paid media • Collaborate effectively with cross-functional teams to ensure seamless campaign execution • Confidently present campaign performance and strategic recommendations to clients
Job Requirements
- 4-6 years of proven experience in paid media campaign development, deployment, and analysis, with a minimum of 2 years in the healthcare industry
- Advanced experience in managing paid media campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), Microsoft Ads, DSPs, and other ad serving platforms
- Understanding of the healthcare marketing landscape
- Knowledge of Google Analytics 4 (GA4) and Looker Studio, with the ability to navigate the data and find answers
- Experience in campaign data analysis and storytelling
- Proven ability to develop and implement successful lead generation strategies
- Experience with conversion tracking and an understanding of attribution modeling
- Experience in A/B testing and optimization techniques
- Excellent communication, presentation, and interpersonal skills
- Ability to work independently and as part of a team in a fast-paced, remote agency environment
Benefits
- Competitive health and welfare benefits to include: Medical, dental, vision, supplemental life insurance and up to 1% matching 401(k)
- Flexible work schedules and 100% remote-work environment
- Unlimited PTO and sick time
- Customer Centric culture embracing excellence, urgency, diversity, creativity and open communication
- Collaborative environment that fosters mutual respect and enhanced results
- Cultivation of team talent and abilities
- We encourage and embrace new ideas and perspectives from every member of our team
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