Surge Systems India Pvt. Ltd.

• Build and develop dealership network for Ventrac • Support strategic goals of the company • Monitor dealer business health and guide business plans • Actively resolve customer complaints • Oversee sales activities and recommend inventory levels • Develop strategies for Ventrac products in dealerships

• Achievement of monthly, quarterly, and annual sales objectives and goals for R&R mainline business • Directly manage major & critical accounts to maximize & grow sales opportunities with your assigned teams • Actively participate in monthly sales meetings, forecast meetings, product meetings & market share analysis • Gather & communicate monthly market, customer & product intelligence with the appropriate person & groups at company • Set sales performance and individual goals for your teams • Follow up on lead generation from marketing and inside sales team • Lead and manage forecasting on mainline products and manage expenses at or below budgeted levels

• Develop and implement a sales strategy for both existing and new products • Expand the presence of The BOSS Snowplow within North America/Canada • Develop new markets and expand existing markets • Manage and develop Distributors and Sub-Distributors within the specified region

• Achieve sales objectives for dealer business in an assigned territory for each quarter and year • Leverage data to identify the largest opportunities within the market to drive growth in market share, revenue, and brand awareness • Lead business planning efforts with distributors; develop annual sales and marketing plan by product line • Ensure focus on key dealers within each market • Increase key dealer mindshare and share of store through process improvement • Drive dealer profitability improvement through coaching and influencing of Territory Managers and dealers • Drive growth through channel and new market development to provide industry leading dealer coverage and customer experience • Represent Toro within local market at dealer open houses, trade shows and training events • Ensure flawless execution of business programs and plans at dealer level • Travel with Territory Managers to achieve objectives defined by Manager, Regional Business, Director, Sales and business plan

• Maintain and configure Logistics and Warehouse management in SAP • Conduct research and create documentation on new functionality • Responsible for applying best practices, planning, and coordinating testing • Provide support to users through troubleshooting issues • Translate business requirements into effective technical specifications

• Performs security administration of SAP • Designs and builds security authorizations • Ensures compliance to security policies and procedures • Resolves access problems and security incidents • Manages multiple & complex security projects • Applies expert knowledge of business and technical processes • Works with business representatives to refine business requirements • Participates in the IT SAP portion of SOX Audit and SAP Security Breach Analysis • Conducts analysis & determines remediation plans & implements/monitors • Supports license compliance and reporting • Maintains current knowledge regarding security and compliance standards

• Achieve annual and quarterly rental sales objectives aligned with divisional financial goals. • Develop, manage, and review sales forecasts by product group and rental customer type within the assigned territory. • Conduct quarterly business reviews with the National Sales Manager to assess performance, trends, and growth opportunities. • Partner with Manufacturer Representatives to create and execute annual rental sales plans, including customer development, new market expansion, and channel program initiatives. • Train and continuously develop Manufacturer Representative personnel on Toro rental products, programs, and value propositions. • Enhance sales effectiveness through coaching on rental sales execution, territory management, and customer engagement. • Infuse understanding of Toro culture, values, and expectations within the Manufacturer Representative network. • Evaluate Manufacturer Representative performance and collaborate with the National Sales Manager to develop corrective action plans when needed. • Communicate, manage, and monitor rental consignment programs within the assigned territory. • Review consignment performance quarterly with the National Sales Manager to ensure optimal inventory utilization and return on investment. • Ensure consistent execution of rental programs, promotions, and initiatives through the Manufacturer Representative network. • Build and maintain effective communication systems with key internal and external stakeholders across the rental channel. • Establish strong working relationships with SWS National Account field management in coordination with Manufacturer Representatives. • Provide Sales, Marketing, and Engineering teams with rental market insights, competitive intelligence, and product feedback to support product development and program improvements. • Monitor and manage travel and entertainment expenses within established guidelines; conduct quarterly reviews with the National Sales Manager. • Maintain professional working relationships with the Sr. Manager, Rental, National Sales Manager, Administration Managers, and cross‑functional partners. • Ensure all administrative responsibilities are completed accurately, professionally, and on time.

• establish, maintain, and continuously improve SAP Basis standards • manage SAP system architecture, configuration, upgrades, redesign, and documentation • act as a liaison between IT Operations and Product Development teams • maintain current knowledge of SAP technologies, cloud platforms, and industry best practices • hands-on experience with daily SAP operations • experience managing SAP security and infrastructure components • proficiency working with enterprise support and ITSM tools • working knowledge of SAP cloud technologies and lifecycle management landscapes

• Influence Demand Creation and Sales Growth: Take the actions necessary to create and support demand for the Toro Irrigation & Irritrol Irrigation and the Unique Lighting brands, with contractors, distributor, and end users. • Deliver sales goals and profitability targets quarterly. • Develop and support contractor demand creation programs utilizing Contractor loyalty platform. • Influence new product introductions and product placement. • Develop, coordinate and deliver education seminars, training events, and product demonstrations in territory.

• Meets or exceeds stated sales objectives for area of responsibility • Maintains a sound business relationship with professional, goal-oriented and financially capable distributors and/or dealers. • Works closely with distributor management personnel to create effective sales and marketing programs. • Conduct quarterly reviews with distributor management relating to performance metrics, service proficiency, customer relations, advertising and related marketing efforts. • Partner with each distributor in preparing an annual business/activity plan. • Conduct product and sales training meetings for distributor personnel as required. • Successfully communicate and implement all brand initiatives and expectations with assigned distributors. • Represent our brand(s) at assigned trade shows, distributor/dealer functions, training conferences and other functions as assigned. • Demonstrate high ethical standards and operate with extraordinary levels of integrity.