Optimize

• Drive business and user growth through creative storytelling • Launch/manage multi-channel marketing campaigns • Define, and create messaging for customer segments (B2B) • Enable sales lead generation with creative materials • Establish, and lead a small team within product marketing • Analyze marketing metrics to optimize business outcomes • Partner with key stakeholders to define product communications

• Develop a robust sales and marketing strategy that aligns with the company's growth objectives. • Lead the sales effort by setting aggressive targets and developing plans to achieve them. • Drive business development initiatives to generate new leads, close deals and expand our customer base. • Build and maintain strong relationships with key clients and stakeholders. • Recruit, train and mentor a high performing sales and marketing team. • Oversee the creation and execution of marketing campaigns that drive brand awareness, lead generation, and customer engagement. • Collaborate with product and engineering teams to ensure marketing efforts are aligned with product offerings and capabilities. • Establish KPIs to measure and report on the effectiveness of the sales and marketing initiatives.

• Develop and execute a strategic business development plan to identify and target new clients across various industries, including software companies, startups, and other technology-focused organizations. • Build and nurture relationships with C-level executives, hiring managers, and HR leadership to understand their staffing challenges and position Optimize Partners as a trusted partner for talent acquisition solutions. • Conduct market research and competitive analysis to identify emerging trends, and potential areas for expansion. • Collaborate with leadership at Optimize Partners, to develop tailored staffing solutions and proposals that align with client objectives. • Conduct outbound and Inbound sales campaigns, including phone and email outreach to drive new business development for agency contract and full-time direct hire placements.

• Building and ensuring the stability of cross-functional integration • Identifying, patching and documenting technical problems related to security, system architecture, and integrations • Maintaining thorough documentation and consolidation of scripts and integrations • Developing templates, plugins, functions, Dispatcher using Adobe Experience Manager • Designing and building components, templates, content fragments, and workflows using AEM as a Cloud Service (Sling, CRX, OSGI, OAK, JAVA)

• Own sourcing strategy and execution for Go-To-Market (GTM) sales positions, including Enterprise Account Executives, Business Development Representatives, and Sales Enablement professionals • Collaborate with hiring managers and recruiters to understand role requirements, and develop effective sourcing strategies • Source candidates through various channels and tools, including LinkedIn Recruiter, SeekOut, ATS, personal network, employee referrals, etc. • Conduct initial candidate screenings via GoogleMeet or Zoom • Maintain accurate and up-to-date records in the applicant tracking system (ATS) • Partner with HR and onboarding teams to ensure smooth transitions for new hires • Track and report sourcing metrics to stakeholders