The Archetype Strategy

Role Description We are seeking a highly motivated Appointment Setter / Sales Development Representative (SDR) to support our sales team by identifying prospective clients, generating interest, and scheduling qualified meetings with key decision-makers. This position is remote and based in South America, supporting a U.S.-based sales team and client base at AIS. The Appointment Setter / SDR is responsible for outbound prospecting and appointment setting for the AIS sales team. This individual will: - Contact prospective clients. - Introduce our workforce solutions. - Qualify opportunities. - Schedule meetings between prospects and our sales representatives. The ideal candidate has experience working with blue-collar industries, workforce solutions, staffing, recruiting, or construction-related businesses and is comfortable speaking with decision-makers in the U.S. construction market. Responsibilities - Conduct outbound cold calls to prospective clients throughout the United States. - Identify and engage decision-makers including Project Managers, Construction Managers, Superintendents, Operations Managers, HR Managers, and Business Owners. - Introduce AIS services and communicate our workforce solutions value proposition. - Qualify prospects based on project needs, labor demands, and workforce challenges. - Schedule appointments and sales meetings for Business Development Managers and Sales Directors. - Follow up with prospects through phone calls, emails, and LinkedIn outreach. - Maintain accurate records of prospect interactions within the CRM system. - Build and manage a pipeline of qualified opportunities. - Meet daily, weekly, and monthly activity and appointment-setting goals. - Collaborate with the AIS sales team to ensure a smooth handoff of qualified leads. Qualifications - Fluent English (spoken and written) with excellent communication skills. - Ability to confidently communicate with U.S.-based executives, managers, and business owners. - Neutral or easily understandable English-speaking accent preferred. - Minimum 1-2 years of experience in appointment setting, lead generation, cold calling, inside sales, or business development. - Experience working with blue-collar industries such as construction, electrical, mechanical, manufacturing, industrial services, logistics, warehousing, staffing, or skilled trades. - Understanding of workforce solutions, labor supply, staffing, recruiting, or skilled trades hiring. - Strong phone presence and ability to build rapport quickly with prospects. - Comfortable making 75-150 outbound calls per day. - Experience using CRM platforms to track activities and appointments. - Self-motivated with the ability to work independently in a remote environment. - Reliable high-speed internet connection and professional home office setup. Preferred Qualifications - Experience working for a staffing agency, recruiting firm, workforce solutions provider, or labor supply company. - Experience supporting construction, industrial, manufacturing, or data center projects. - Familiarity with skilled trades such as electricians, HVAC technicians, pipefitters, ironworkers, carpenters, laborers, and low-voltage technicians. - Experience scheduling appointments for sales executives, account managers, or business development teams. - Experience working with U.S.-based clients and understanding U.S. business culture.

Position Overview We are seeking a results-driven Director of Sales – Data Center Services to lead business development and revenue growth across our data center division. This role is responsible for driving new client acquisition, expanding existing accounts, and building strategic relationships within the data center, hyperscale, and mission-critical infrastructure space. The ideal candidate has a strong network, understands data center construction and operations, and can sell services such as structured cabling, fiber, rack & stack, and infrastructure deployments. Key Responsibilities - Develop and execute a sales strategy to drive revenue growth in the data center services market - Identify and secure new business opportunities with hyperscale, colocation, and enterprise clients - Build and maintain relationships with GCs, project managers, and data center operators - Manage the full sales cycle from lead generation through close - Partner with operations and delivery teams to ensure successful project execution and client satisfaction - Expand existing accounts through upselling and long-term partnerships - Track pipeline activity, forecasts, and performance metrics - Represent the company at industry events, client meetings, and networking opportunities - Stay current on market trends, competitors, and emerging technologies in the data center space Required Qualifications - 7–10+ years of experience in sales or business development within data center or infrastructure services - Proven track record of closing large deals and driving revenue growth - Strong understanding of data center environments and services (cabling, fiber, deployments, etc.) - Established network within the data center, construction, or telecom industries - Ability to manage complex sales cycles and multiple stakeholders - Strong communication, negotiation, and presentation skills Preferred Qualifications - Experience selling to hyperscalers (AWS, Microsoft, Google) or large colocation providers - Background in structured cabling, fiber, or mission-critical construction - Experience working with national or multi-site projects - CRM experience (Salesforce or similar)

Position Overview We are seeking an experienced Bilingual HR Manager (Spanish/English) to oversee and manage human resources operations across a dynamic, fast-paced workforce. This role will be responsible for supporting employees, managing HR processes, and ensuring compliance while serving as a key point of contact for both field and office personnel. Key Responsibilities - Oversee day-to-day HR operations including employee relations, onboarding, and offboarding - Act as the primary HR contact for bilingual (Spanish/English) employees - Support and manage recruitment and staffing efforts, including coordination with recruiters and hiring managers - Handle employee concerns, conflict resolution, and disciplinary processes - Ensure compliance with labor laws, company policies, and site regulations - Assist with payroll coordination, attendance tracking, and timekeeping issues - Support onboarding of new hires, including documentation and orientation - Maintain accurate employee records and HR systems - Partner with operations teams to support workforce planning and staffing needs - Help develop and improve HR policies and procedures Required Qualifications - 5+ years of experience in Human Resources (HR Generalist or HR Manager level) - Fluent in Spanish and English (written and verbal) - Strong experience in employee relations and HR operations - Ability to manage multiple priorities in a fast-paced environment - Strong communication and conflict-resolution skills - Experience working with hourly, field, or operational workforces preferred Preferred Qualifications - Experience in construction, data center, logistics, or staffing environments - Experience supporting high-volume hiring or recruiting teams - Familiarity with HRIS systems and applicant tracking systems (ATS) - SHRM-CP or PHR certification is a plus - Experience working with U.S.-based teams or companies Work Environment - Fast-paced operational environment with both office and field employees - May require occasional site visits or travel depending on project needs - High level of interaction with hourly workforce and management teams

Overview The Director of Sales – Data Center Services is responsible for driving revenue growth across colocation, cloud infrastructure, connectivity, and managed data center offerings. This leader develops and executes strategic sales initiatives, builds strong client relationships within enterprise and hyperscale markets, and ensures the sales organization consistently meets or exceeds revenue targets. Key Responsibilities 1. Strategic Leadership - Develop and execute a comprehensive go-to-market and sales strategy for data center and colocation services. - Lead market penetration efforts targeting enterprise, hyperscale, and service provider customers. - Collaborate with executive leadership to align sales objectives with the company’s growth strategy and capacity planning initiatives. - Identify emerging market trends (e.g., edge computing, AI workloads) to shape product offerings and sales positioning. 2. Team Management - Recruit, mentor, and lead a high-performing team of sales managers, account executives, and business development professionals. - Set quantitative and qualitative sales objectives with clear KPIs (e.g., occupancy rates, MRR, cross-connect growth). - Implement consistent sales processes and performance management systems. - Foster a culture of accountability, collaboration, and innovation within the sales organization. 3. Business Development & Client Relations - Identify and secure new enterprise and hyperscale clients through strategic outreach and relationship building. - Cultivate key accounts to drive renewals, expansions, and multi-site deployments. - Develop strong partnerships with ecosystem players such as network carriers, cloud providers, and system integrators. - Represent the company at industry conferences (e.g., Data Center World, DCAC, PTC) and client engagements. 4. Sales Operations - Oversee CRM systems (e.g., Salesforce) to track pipeline activity, leads, and customer conversions. - Collaborate with operations, engineering, and finance teams to develop competitive proposals and capacity planning forecasts. - Ensure accurate pricing strategies that align with market dynamics, cost structures, and target margins. - Drive process improvements across the sales cycle, from lead generation through contract execution. 5. Reporting & Analytics - Provide executive-level sales forecasts, performance metrics, and strategic insights. - Analyze sales performance against goals and recommend tactical adjustments based on data and market intelligence. - Evaluate regional demand trends to guide investment decisions in new or expanding data centers. Qualifications - Experience: 8–10+ years in data center, telecommunications, or cloud infrastructure sales leadership. - Proven track record of selling large-scale data center or colocation solutions to enterprise and hyperscale customers. - Deep understanding of power, cooling, interconnection, and data center design fundamentals. - Strong network within the industry (e.g., real estate developers, carriers, system integrators, MSPs). - Skilled in contract negotiation, financial modeling, and complex deal structuring. - Proficiency in CRM and sales analytics tools. Key Competencies - Strategic and technical sales acumen - Deep understanding of data center economics and capacity management - Excellent negotiation and relationship-building skills - Ability to lead and inspire a distributed sales team - Strong analytical, forecasting, and executive presentation skills