thatgamecompany

• Assist in collecting and organizing market data and competitor information, and support the team in setting brand goals and evaluating the effectiveness of marketing campaigns. • Help research player preferences and regional cultures, sort out core selling points, and support the localization and optimization of brand communication content. • Assist the team in implementing online and offline marketing activities, and compile and analyze post-campaign review materials. • Maintain and expand the creator base within the content ecosystem, and continuously discover and cultivate high-quality creators.

• Assist in collecting and organizing market data and competitor information, and support the team in setting brand goals and evaluating the effectiveness of marketing campaigns. • Help research player preferences and regional cultures, sort out core selling points, and support the localization and optimization of brand communication content. • Assist the team in implementing online and offline marketing activities, and compile and analyze post-campaign review materials. • Maintain and expand the creator base within the content ecosystem, and continuously discover and cultivate high-quality creators.

• Strategic Brand Planning & NA Execution • Narrative Campaign Design: Architect and execute marketing campaigns that prioritize storytelling over transactional advertising, ensuring every touchpoint reflects our studio’s unique identity. • North America Market Leadership: Serve as the primary lead for all North American marketing initiatives, tailoring global strategies to resonate with local Gen Z and "INFP" audiences. • Lifecycle Management: Develop comprehensive brand plans for SKY and seasonal expansions, overseeing the journey from reveal to live operations. • Budget & KPI Management: Oversee the North American marketing budget and establish KPIs that measure emotional engagement and community health alongside traditional growth metrics. • Community-First Advocacy • Champion of the Player: Act as the internal voice for the community, ensuring that marketing strategies are grounded in real player behavior and foster positive relationships. • Authenticity Management: Vet all creative and communications to ensure they feel organic and respectful, avoiding "ad-speak" that could alienate our dedicated player base. • Creator & Influencer Collaboration: Partner with creators who genuinely align with our values, focusing on authentic integration rather than purely paid placements. • Creative Collaboration & Brand Legacy • Creative Team Synergy: Partner closely with the creative team to define unique campaign aesthetics, visual directions, and creative platforms. • Legacy Building: Develop strategic initiatives that build a long-lasting brand legacy, ensuring every campaign contributes to the enduring identity and cultural impact of thatgamecompany. • Innovation & Agile Marketing • Pioneer New Platforms: Experiment with non-traditional channels to meet players where they are. • Fail Fast Mentality: Foster an environment of rapid experimentation, using data-driven insights to quickly pivot and optimize campaigns. • Project Management & Operational Excellence • Project Management: Lead complex marketing projects from ideation to delivery, maintaining highly organized workflows and ensuring cross-functional alignment. • Efficiency & Workflow Optimization: Collaborate with the Head of Brand & North America Marketing to establish and optimize efficiencies and workflows across cross-functional teams. • Strategic Partnerships & Licensing • Licensing & Partnerships: Identify and manage strategic licensing opportunities that extend the studio’s brand and IP into new consumer spaces, ensuring all collaborations align with our core values and maintain authenticity.

• Coordinate the intake, prioritization, and scheduling of creative asset requests across teams (Marketing, Community, Art, etc.). • Manage timelines, deliverables, and expectations for both in-game and external creative content. • Facilitate reviews, approvals, and feedback loops between stakeholders and creative leads. • Act as the bridge between creative, production, marketing, publishing, and external partners. • Collaborate with leadership to align creative output with overall studio goals and project roadmaps. • Ensure timely delivery of assets to support game updates, social campaigns, community events, and product launches. • Support and produce the annual Sky Creator Award Show in partnership with the community and creative team • Develop and refine creative processes, pipelines, and tools to support a flexible and iterative creative environment. • Help maintain documentation, brief templates, style guides, and asset management systems. • Drive improvements in creative workflows, removing blockers and increasing visibility for all stakeholders. • Track resourcing needs and help balance workload across internal creatives and external collaborators (freelancers, vendors, agencies). • Facilitate onboarding and coordination of external creative partners where needed. • Protect creative team bandwidth by streamlining communications and minimizing unnecessary disruptions. • Can pitch in to support with creative assets.

• Lead the operation of Sky’s official Japanese social media accounts • Align seasonal game content with platform-specific features to drive user growth • Manage User-Generated Content (UGC) strategies • Oversee the management of KOLs, KOCs, and core creators • Assist in planning exhibitions and offline events

• Build and launch Sky's social media presence in Brazil from the ground up, owning our social media and community channels and developing a locally relevant content strategy that reflects Brazilian culture and trends • Build and nurture Sky's Brazilian community - engaging players daily, fostering connection, and growing our local fanbase • Identify, recruit, and manage relationships with Brazilian creators and influencers, from micro to mid-tier, across gaming, art, and lifestyle verticals • Collaborate with our global performance marketing team to support UA campaigns with locally resonant creative assets • Partner with the Brand Marketing Manager and the broader team to plan and execute activations around key seasonal moments • Attend and represent Sky at local fandom and gaming events (ComicCon Brazil, Anime Friends) as the brand's on-the-ground ambassador • Report on community sentiment, engagement metrics, and growth signals, feeding insights back to the global team

• Create 3D characters and cosmetics in a visual style aligned with the world of Sky • Skinning character and cosmetic assets • Collaborate with project leads, concept artists, designers, and engineers • Brainstorm ideas and create rapid 3D prototypes during the concept and design phase • Support the rest of the 3D team to create character assets • Review and fix bugs of all complexities • Contribute to documentation and resource libraries for the art department • Promote, contribute to, and participate in a culture of inclusion and diversity

• Define and execute growth-oriented social and brand strategies • Design and launch high-impact digital and physical campaigns • Lead end-to-end influencer and creator initiatives • Build and nurture communities across Discord, Steam, Reddit, TikTok, Instagram, and emerging platforms • Create content that travels • Build the systems, playbooks, calendars, and metrics that make virality repeatable • Partner cross-functionally with Content, Production, and partner studios • Listen deeply to players and creators, surfacing insights that guide communication strategy and product positioning

• In this role, you will be pivotal in surfacing insights and providing guidance to a broad spectrum of disciplines across the studio, empowering these teams to leverage data in new ways and do their best work with accurate data in hand. • Have deep passion for video games and think on behalf of our players • Be curious; a detail-oriented problem solver and a self starter who is comfortable taking risks. Know how and when to apply your knowledge, and be willing to share with the rest of us • Be comfortable with ambiguity. Navigate, iterate, and advocate solutions in the problem space • Comb through large sets of game telemetry data to uncover player relationships, feature usage trends, security threats, inefficiencies, and opportunities to improve the player and developer experience • Serve as a bridge between technical and non-technical teams and provide technical guidance. Translate stakeholder needs and context into requirements, tangible data solutions, and actionable business insights • Develop an intimate understanding of our games through hands-on playtime

• Own production delivery for Sky live content initiatives across seasonal content, limited-time events, gameplay features, and content collaborations. • Drive execution from concept through release validation in partnership with design, engineering, art, QA, publishing, community, and platform stakeholders. • Partner with discipline producers to align schedules, capacity planning, and milestone commitments across departments. • Act as delivery owner for assigned projects, ensuring scope clarity, milestone readiness, and release confidence. • Identify production risks early and lead mitigation strategies across cross-functional teams. • Support release readiness including coordination with QA, localization, marketing, publishing, and platform requirements. • Improve production predictability through structured tracking, reporting, and transparent communication across stakeholders. • Act as escalation point for delivery blockers and cross-team alignment challenges. • Take initiative to identify gaps in production workflows, delivery visibility, or coordination structures and implement improvements that strengthen team effectiveness and release confidence. • Proactively translate ambiguity into actionable plans and drive alignment across stakeholders without requiring continuous direction. • Contribute to evolving production frameworks that support Sky as a long-term live service product. • Strengthen communication clarity across creative leadership and execution teams to ensure vision alignment throughout production. • Partner with leadership to translate strategic goals into executable delivery plans • Champion a healthy production culture grounded in accountability, ownership, initiative, and collaboration. • Mentor and support the growth of other producers, with the expectation of developing into a people management role over time. • Contribute to thatgamecompany’s unique culture and vision, positive work environment and the company's growth.