Smallpdf

• Build and maintain reliable ingestion pipelines. • Ensure Redshift warehouse performs consistently at scale. • Deliver high-quality data into the dbt transformation layer. • Collaborate with experienced data professionals and data-driven stakeholders. • Shape the next generation of the data platform by identifying gaps and evaluating new technologies. • Own and operate hybrid data/backend pipelines that automate business-critical processes.

• Own deep, high-impact investigations and analyses across Product and Marketing • Analyze the full acquisition → activation → conversion → retention funnel • Investigate incrementality, attribution and cannibalization, monetization behavior, funnel leakage, growth efficiency • Partner closely with Marketing leaders and Product Managers, providing insights for critical business decisions • Proactively identify anomalies, behavioral patterns, and hidden growth opportunities • Translate complex analyses into clear takeaways and recommendations • Support experimentation by helping define success metrics, evaluating impact, and interpreting results • Collaborate with Data Engineering and Data Science teams when deeper technical implementation is required

• Create hands-on samples and working demos that demonstrate how to solve real document workflow problems with Pdftools technology • Go beyond samples to build small applications and prototypes that make our technology tangible before installation • Document your work through technical blog posts, walkthroughs, and architecture deep dives • Compare approaches through real experiments (e.g. OCR vs vision models vs structured extraction) and publish what you find • Test LLMs, vision-language models, and agentic systems applied to documents • Develop clear technical perspectives on when AI improves document workflows and where deterministic processing still wins, and publish those opinions publicly • Use AI coding tools (e.g. coding agents, LLM-assisted prototyping) to build and iterate quickly • Contribute meaningfully in spaces like GitHub, Reddit, Hacker News, and developer forums • Run webinars, live coding sessions, and architecture deep dives • Attend and speak at relevant developer events • Share regular insights with product, marketing, and documentation strategy • Act as an early signal system for where developer needs are heading

• Drive vision and product strategy for PDF Tools Core SDK offering • Conduct thorough qualitative, quantitative, and market research to identify opportunities for new features & integrations • Drive the definition of the Objectives & Key Results of your team • Translate product strategy into roadmaps, epics, and user stories • Perform the role of the product owner in your team • Collaborate with other PMs and teams within the document enablement domain • Work within the broader Product Management guild to build and optimize PDF Tools & Smallpdf's overall product strategy, implement and scale product development best practices

• Own and maintain the Register of Processing Activities (ROPA) — currently established but requiring ongoing expansion and review. • Ensure compliance with GDPR, Swiss FADP (revDSG), and CCPA requirements across all company operations. • Manage data subject request (DSR) workflows and ensure timely, compliant responses. • Own the retention and deletion policy — define, implement, and enforce data lifecycle rules. • Maintain and improve the company's privacy policies (website, HR, product-level). • Maintain the processor register and DPA repository. • Ensure all active vendors/processors have reviewed DPAs with appropriate safeguards (SCCs, Swiss addenda). • Establish and run an annual vendor review cadence. • Map and document international data transfers and safeguards. • Own the company's Technical and Organizational Measures (TOMs) documentation. • Drive formalization and periodic testing of security controls. • Coordinate penetration testing with external partners. • Build toward a security monitoring and incident response capability. • Own the risk register — maintain it, drive risk owners to close items, report to leadership. • Evaluate and recommend security tooling (e.g., CVE scanning, static analysis integration, SIEM). • Track emerging regulatory requirements (AI Act, DORA, NIS2) and assess applicability. • Prepare the company for potential ISO 27001 or SOC 2 certification when strategically appropriate. • Coordinate with external legal counsel (currently MLL) on regulatory assessments and policy drafting. • Respond to customer compliance questionnaires and security assessments. • Support sales and pre-sales with compliance documentation, certifications overview, and security posture materials. • Ensure product-level compliance considerations (e.g., OSS license management, SBOM generation) are integrated into engineering workflows.

• Own day-to-day HubSpot configuration: properties, pipelines, lifecycle stages, views, and data hygiene • Build and maintain workflows, sequences, and deal automation logic • Manage user permissions, onboarding new reps, and HubSpot training • Design and implement cross-tool automations using HubSpot Workflows, Zapier, n8n, and AI-powered tools • Document processes and maintain an up-to-date automation inventory • Identify and eliminate manual work across Sales and Customer Success teams • Extract, model, and analyze CRM and product data to support business decisions • Build and maintain dashboards and reports for pipeline, revenue, and funnel metrics • Ensure data integrity across the full customer lifecycle — from lead to renewal • Track and report on sales targets, quota attainment, and rep-level KPIs • Support commission and incentive plan calculations (SPIFs, quarterly targets) • Serve as the go-to expert on sales processes and CRM best practices • Partner with Sales and Customer Success to translate business needs into system logic

• Lead Smallpdf’s global SEO program (technical, on-page, content, off-page) to grow organic visibility, relevant traffic, and new ARR from search, while improving discoverability in LLMs and AI-driven search. • Manage and mentor a team of 3-6 full-time and freelance SEO specialists. Set goals, development plans, and operating cadence (ideation, planning, execution, measurement and reviews). Foster a culture of rapid, high-quality execution and continuous learning. • Partner with the Head of Marketing to drive brand visibility in AI Search / LLMs. • Own Smallpdf’s SEO roadmap, linking priorities to: A) business outcomes (e.g. new ARR), B) SEO metrics (e.g. rankings, traffic, backlinks), and C) LLMO metrics (e.g. brand visibility, citations, mentions). • Collaborate strongly with Product and Engineering to execute our SEO roadmap. • Align stakeholders across the Leadership team, Marketing, and Product and Engineering to ensure SEO and LLMO priorities are properly understood and resourced. Report back on results with clear data, action plan, and asks. • Design, implement and iterate experiments to improve SEO performance at a rigorous pace. Build a standard operating procedure for SEO experiments including hypothesis, prioritization, measurement, rollout and reporting. • Help shape Smallpdf’s content strategy to align with SEO and LLMO opportunities. Provide input on optimizing content operations (target keywords, content templates, refresh cycles, competitive research) to expand our organic footprint while maintaining quality. • Define and track SEO KPIs, running recurring audits and monitoring to ensure we remain on-track and mitigate risk.

• Build and maintain relationships with resellers and integrators. • Collaborate with other departments to analyze market signals and influence company decisions on pricing, positioning, and go-to-market (GTM) strategies. • Use customer and market data to optimize GTM strategy, including resource allocation and geographic focus. • Lead and continuously improve the end-to-end sales process, including automation, material creation, and team development. • Coordinate the entire customer experience within Sales in close collaboration with Growth, Product, and Tech teams. • Lead the Customer Success team, identifying upsell opportunities and additional use cases beyond contract renewals. • Plan and allocate resources for upselling and renewal priorities based on data analysis. • Measure and optimize sales processes daily based on customer and team feedback. • Manage the entire sales pipeline, testing and implementing new sales tactics to drive growth. • Work closely with key stakeholders within customer organizations to deliver tailored enterprise solutions. • Maintain deep product knowledge to act as a trusted advisor for customers. • Represent the company at industry events to build a network of partners and potential customers. • Coach and mentor the team with hands-on support and weekly guidance.

• Establish trusted, developer-first messaging • Become deeply fluent in our products and ICP challenges, and translate our domain expertise into clear, accurate, and empathetic messaging for technical decision-makers. • Use content as a primary lever to materially increase organic discovery across search and LLM-driven surfaces for high-intent developer problems. • Run high-cadence content experiments across blogs, landing pages, technical explainers, customer stories, and sales assets to identify and validate the narratives that resonate most. • Interview customers directly and produce clear website use cases that help developers quickly assess product fit and trust. • Deliver and iterate on customer-facing content that supports real sales conversations, onboarding, and expansion, informed by continuous Sales and CSM feedback. • Maintain a forward-looking editorial plan aligned with product launches and GTM priorities, while continuously contributing to and engaging in developer discourse off-site, and enriching content decisions by a deep understanding of our ICPs’ SERPs and LLM queries.

• Play a major part in delivering complex product features, experiments, or systems, from discovery and planning all the way to rollout and analysis • Build fast, reliable, and user-friendly interfaces using modern frontend technologies • Create experiments and prototypes to quickly validate assumptions and guide product decisions • Look at problems deeply, identify patterns, and propose solutions that are both scalable and maintainable • Work closely with Product, Design, and Data to align on goals and deliver meaningful outcomes, even in ambiguous problem spaces • Influence product direction through technical insight and user empathy • Contribute to how we work as a team, including our engineering standards, rituals, and processes • Support teammates, share knowledge, and help maintain a collaborative, open, and inclusive culture • Communicate clearly and thoughtfully, explaining decisions, trade-offs, and risks in an approachable way