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Mid-level Social Media Specialist – Focus on Infoproduct Creators and Launches
Location
Brazil
Posted
3 days ago
Salary
0
Seniority
Senior
Job Description
Mid-level Social Media Specialist – Focus on Infoproduct Creators and Launches
Relou RH
• Plan, structure, and execute content strategies for infoproduct creators. • Develop editorial calendars aligned with commercial objectives and brand positioning. • Create content angles and strategic ideas that consider sales funnels and launch campaigns. • Prepare clear briefs for copywriting and design teams. • Monitor timelines and publications, ensuring consistency and quality of deliverables. • Organize pre-launch, launch, and post-launch content. • Research trends, references, and opportunities to increase reach, authority, and conversion. • Analyze performance metrics and recommend strategic adjustments to optimize results. • Work autonomously in managing requests and coordinating with the team.
Job Requirements
- Experience as a mid-level Social Media professional with hands-on involvement in digital infoproduct launches.
- Experience planning and executing content for launch campaigns, evergreen/perpetual sales, or other online sales strategies.
- Solid understanding of sales funnels and content strategy.
- Strong grasp of copywriting applied to social media.
- Ability to interpret metrics and use them for decision-making.
- Highly organized, with the ability to manage multiple projects simultaneously.
- Analytical, proactive, and strong planning skills.
- Familiarity with management tools such as ClickUp, Miro, and AI tools (e.g., Claude or similar).
- Direct experience working with mid- to large-scale infoproduct creators.
- Knowledge of personal positioning strategies, storytelling, and content for acquisition and conversion.
- Experience within performance marketing teams or agencies specialized in the digital market.
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