Playlink

Role Description We are looking for an experienced People Lead to join us on a 6-month fixed-term contract (with potential for extension) for maternity leave cover. This is a standalone HR position, meaning you will have full ownership of our People function. You won’t just be maintaining the current operations — you will be leading our remote culture, managing our global operations and compliance, and act as a trusted partner to our Founders. We need someone who deeply understands the founder mentality, can navigate wearing multiple hats with ease, and excels at operating cross-functionally in a lean, rapid startup environment. Responsibilities - Standalone Function Management: Run the day-to-day People operations fully autonomously, serving as the sole point of contact for our global workforce. - End-to-End Employee Lifecycle: Partner closely with managers to run the full employee lifecycle — including recruitment, onboarding, offboarding, performance management, development, employee relations, organisational design, reward/remuneration, and policy writing and implementation. - Global Payroll & EOR Management: Manage our global workforce operations utilising Deel, ensuring seamless onboarding, offboarding, regulatory compliance, and monthly contractor/EOR management. - People Operations & Systems: Maintain and elevate our internal tech stack. Design and implement efficient remote workflows utilising platforms such as Notion, Miro, and Slack, establishing automated integrations to minimise manual overhead. - Data Analysis: Analyse HR data and metrics to identify trends, opportunities, and risks — translating these insights into clear actionable recommendations. - Process Maintenance & Innovation: Ensure the continuity of existing foundational People processes while proactively introducing scalable, sophisticated methodologies to enhance corporate culture, operational efficiency, and employee engagement. - Founder Partnership: Partner closely with the founders to align People initiatives with broader commercial objectives, serving as a strategic sounding board within a high-growth startup environment. - Employee Relations & Engagement: Support our global team across multiple timezones, managing employee lifecycle events, and navigating multiple communication styles effectively. Qualifications - Startup Experience: A proven track record within early-stage or scaling startups. Candidates must demonstrate resourcefulness, resilience, and the ability to establish order in an ambiguous, fast-paced environment. - Standalone Capability: Must be comfortable working as a team of one. - Remote Management: Experience working remotely and managing People operations for a global workforce. - Deel & EOR Experience: Must have practical, hands-on experience managing global teams and compliance. Experience and knowledge of working with Deel is required. - Systems & Operations: Proficiency in HR tech. Experience building or restructuring workspaces in Notion, mapping workflows and talent mapping in Miro, and deploying Slack integrations/automations is highly valued. - Stakeholder Management: Exceptional emotional intelligence and communication skills, with a demonstrated ability to collaborate effectively with founders. Requirements - Must be available to start in July/August 2026 — please ensure alignment with this timeline ahead of applying.

Role Description As Operations Manager, you will be responsible for defining and implementing best-in-class operational processes across Playlink’s verticals. You will play a critical role in building a highly efficient operational backbone that enables the business to scale across products and markets. Reporting directly to the Head of Operations, you will drive the day-to-day operational rhythm of the company and act as the connective tissue between teams, ensuring nothing falls through the cracks. Responsibilities - Core Operations: Own and optimise day-to-day Casino, Sportsbook and Customer Support operations, continuously improving operational processes across the business - identifying bottlenecks, eliminating inefficiencies, and building scalable playbooks as the company grows. - Data & Reporting: Establish and maintain the operational Data & Reporting infrastructure, working cross-functionally with Casino, Sportsbook, Customer Support and commercial teams to ensure accurate, timely reporting on KPIs, player activity, and financial performance. - Cross-Functional Alignment: Act as the central bridge between Engineering, Product, Design, Customer Support, Marketing, and Commercial teams to drive strategic initiatives and ensure operational alignment. - External Management: Build external documentation and decks for partners, payment providers, and prospective platform integrations. Maintain an understanding of the competitive landscape to benchmark and inform strategic priorities. - Scaling: Support internal analysis alongside the growth and commercial teams on market expansion opportunities, product maturity, and new vertical launches. - Operational Rollouts: Assist with company-wide workstreams deemed important for operational scale, including compliance support, vendor management, and tooling rollouts. - Leadership Management: Support core leadership with day-to-day execution to ensure they can scale with the business. Qualifications - iGaming Experience: A strong understanding of iGaming operations, casino and/or sportsbook - including provider ecosystems, promotional mechanics, and player lifecycle management. - Operational Scaling: Proven experience building, optimising, and managing operational processes that drive scale and business efficiency in a fast-paced regulated environment - ideally within iGaming, crypto, or fintech. - Data Literacy: Competent in interpreting dashboards, defining reporting requirements, and working with analytics tools and teams to extract actionable insights. - Communication Skills: Ability to communicate complex messages concisely to a variety of audiences and formats (written, verbal), and to gain buy-in when needed. - Stakeholder Management: Exceptional communication skills with the confidence and gravitas to engage and present at an executive level, and to build strong relationships at all levels of the organisation. - Remote Environment: Demonstrated experience working effectively in a fully remote environment - able to operate autonomously, manage priorities without direct oversight, and maintain high output and clear communication across distributed teams and time zones. - Industry Experience: Experience in crypto/web3 is a strong plus but not essential; you must demonstrate a strong curiosity and appreciation for the space, a willingness to learn quickly, and high motivation to work within a cutting-edge, tech-forward ecosystem. What kind of person succeeds in this role? - You are a hunter, you believe that anything can be achieved through tenacity and persistence. - You are highly process and detail oriented, able to take both a 10,000 ft view and micro view at the same time, balancing quality and growth. - You have experience and thrive in a start-up environment. Taking on an ambiguous concept, problem or product. - You know how to build strong working relationships with internal & external stakeholders, building trust and confidence in your ability and processes of program delivery. - You thrive in an intense, high pressure environment, working across multiple brands, programs and often countries to successfully deliver. - Believes speed is a competitive advantage and strives to drive urgency across the org.

Role Description Manage a personal book of high-value players as their primary contact at Bluff. - Execute the VIP playbook: onboarding, retention, lossback delivery, reactivation, and bespoke offers. - Work a 24/7 rotation with fellow team members ensuring top players always reach someone who knows their account. - Report to the Head of VIP on portfolio health, player sentiment, and bonus efficiency. Responsibilities - Own daily VIP relationships across Telegram and Intercom: fast, personal, no templates. - Deliver lossback, reload, rakeback, and ad-hoc offers within delegated authority; escalate when outside limits. - Monitor player activity in real time: flag churn risk, deposit drops, and reactivation windows early. - Support outbound acquisition through community channels, referrals, and competitor migration conversations. - Feed player insights and product friction back to the Head of VIP and Product team. Qualifications - 2+ years as a VIP host or account manager in iGaming with crypto-native experience preferred. - Sharp commercial instinct by thinking in player NGR, not just player happiness. - Exceptional written communication and near-instant responsiveness; no ticket-queue mentality. - Flexible on hours including evenings and weekends as part of a global coverage rotation. Requirements - Relationship-driven: players remember you by name, not ticket number. - Thrives under pressure and in fast-moving environments. - Competitive: wants their portfolio to be the best-performing book on the team. - Discreet and trustworthy with large-value accounts and sensitive player information. - Hungry to grow and develop further in their career; sees a startup as the fastest path.

Role Description We are looking for a Lifecycle Growth Manager to own player engagement, retention, and monetization across the full customer lifecycle. This is not a traditional CRM role. You will own the full lifecycle marketing function end-to-end, from strategy and campaign ideation through to execution, analysis, and optimization. You will define what we should run, why it matters, and what success looks like, then bring it to life. Responsibilities - Lifecycle Strategy & Campaigns - Own lifecycle marketing across email, SMS, and in-platform messaging - Design player journeys: - Onboarding and activation (FTD into repeat deposit) - Retention and reactivation - Churn prevention - Develop campaign concepts that drive engagement and revenue, not just sends - Product Marketing Integration - Partner with Casino and Sportsbook teams to turn product features, events, and releases into compelling campaigns - Translate games, promotions, and platform features into clear player-facing value propositions - Experimentation & Growth - Define hypotheses for all campaigns > what are we testing and why? - Forecast expected outcomes (conversion, retention, NGR impact) - Run A/B tests across offers, messaging, segmentation, timing - Continuously iterate based on results - Analytics & Performance Ownership - Own performance of lifecycle campaigns: - Conversion rates - Retention (D7, D14, D30) - NGR / LTV impact - Analyze results and translate into clear insights and next actions - Identify high-potential players and emerging VIPs within the retail base - Segmentation & Personalization - Define player segments based on behavior, value, and lifecycle stage - Drive personalized experiences that maximize engagement and profitability - Campaign Execution & Delivery - Build and deploy CRM campaigns directly within platforms (email, SMS, in-product messaging) - Own campaign QA, scheduling, and launch - Ensure campaigns are executed accurately and on time Qualifications - 4–7 years in CRM, lifecycle, or growth marketing - Experience in iGaming, crypto, gaming, or high-frequency consumer platforms preferred - Proven track record of running experiments and driving measurable outcomes Requirements - Skillset - Strong analytical mindset (comfortable with data, Excel/Sheets required; SQL a plus) - Ability to connect product features to marketing campaigns - Strong understanding of customer lifecycle and retention mechanics - Experience with CRM platforms (e.g., Smartico, Optimove, FastTrack, Braze, etc.) - Traits - Self-starter who can operate with autonomy - Commercial thinker focused on revenue and efficiency - Curious, experimental, and highly iterative - Builder mindset: you create systems, not just campaigns

Role Description We are looking for a Growth Marketing Manager to own and scale Bluff’s player acquisition channels. This role is responsible for identifying, testing, and scaling growth opportunities across influencers, affiliates, SEO, and emerging channels. You will operate with a strong experimental mindset, continuously testing new ideas, measuring performance, and doubling down on what works. This is not a traditional “marketing ops” role. You are a growth operator, focused on driving efficient user acquisition and building scalable channels that deliver long-term value. Responsibilities - Channel Development & Ownership - Identify, build, and scale acquisition channels, including: - Influencers / creators - Affiliates - SEO / organic search - Community platforms (eg. Telegram, Discord, Reddit) - Continuously explore and test new growth opportunities across emerging channels - Influencer & Creator Strategy - Develop a more efficient approach to influencer marketing: - Identify undervalued creators and performance-driven partnerships - Structure deals focused on ROI, not vanity metrics - Test alternative models, including: - Micro-influencers - Performance-based partnerships - AI-generated or virtual influencers - Experimentation & Scaling - Run rapid tests across: - Channels - Creatives - Messaging - Measure and optimize for: - CAC - LTV - Payback period - Scale channels that demonstrate strong unit economics, and quickly cut those that don’t - SEO & Organic Growth - Develop and execute SEO strategy: - Content development - Backlink strategy - Technical optimization - Drive sustainable, long-term organic acquisition - Analytics & Performance - Track and report on performance across all acquisition channels - Build a clear view of: - Channel-level ROI - Player quality by source - Work closely with Lifecycle Growth Manager to ensure alignment on player value and retention Qualifications - 3–6 years in growth marketing, performance marketing, or acquisition roles - Experience with: - Influencer marketing - Affiliate marketing - SEO or organic growth - Experience in iGaming, crypto, gaming, or similar industries is a plus Requirements - Strong analytical mindset (comfortable with data, Excel/Sheets required; SQL a plus) - Deep understanding of acquisition metrics (CAC, LTV, ROI) - Experience running experiments and scaling channels - Ability to operate across multiple channels simultaneously Traits - Self-starter who thrives in ambiguity and moves quickly - Highly commercial mindset > focused on ROI and efficiency - Curious and experimental > constantly testing new ideas - Scrappy operator > finds ways to win without relying on large budgets

Role Description We’re seeking a Growth Manager to scale our affiliate programme. You’ll own strategy and execution, and manage relationships with high-value partners. This reports to Head of Partnerships and is critical to our customer acquisition strategy. Responsibilities - Grow Bluff's partner and affiliate program - recruiting, onboarding, and managing relationships with partners across multiple channels. - Identify and activate high-value traffic sources including affiliate networks, community channels, influencers, and more. - Monitor affiliate performance, track KPIs, and optimize campaigns for quality player acquisition. - Work closely with internal teams on bonus structures, landing pages, and promotional materials to maximize conversion. - Stay plugged into crypto casino communities to surface emerging traffic opportunities and stay ahead of competitors. Qualifications - 1–2+ years at a crypto casino in a similar role. - Existing network and deep familiarity with the crypto gambling ecosystem - the communities, influencers, the forums, and player behaviour. - Strong relationship-builder - comfortable maintaining long-term partner relationships.