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Content Manager
Location
United Kingdom
Posted
98 days ago
Salary
0
Seniority
Lead
Job Description
Content Manager
Overline
• Work closely with the Overline leadership team to understand their growth ambitions, current market and competitive position, brand proposition and differentiators, and co-create an appropriate marketing strategy to meet those goals • Translating the marketing strategy into actionable marketing plans and delivering on those plans using available resources (internal and external partners): • Management of outsourced partner for TFAR production and social media amplification assets, and working with internal teams to recruit the podcast guests • Managing PR conversations both direct with journalists and via Goodway PR agency • Managing the yearly events calendar including budgets, and team allocation for attendance • Managing thought leadership/publishing calendar in conjunction with the leadership team, including playbooks and whitepapers ensuring consistent, high-quality output • Manage content production through internal and external writers, designers, and partners to deliver high-impact, insight-led outputs that drive engagement, support commercial goals, and demonstrate clear ROI • Management of our website (updates to content, SEO and lead tracking) • Management of our social accounts including creation and trafficking of social assets to support our outbound engagement of ICPs across LinkedIn, YouTube and our Podcast channels • Working with the GM to build and manage the yearly marketing budget, tracking spend throughout the year and reporting on this to senior leadership • Measurement and reporting on the effectiveness of our marketing strategy and plans, with qtrly reviews with the leadership team on key metrics and growth impact against plans • Oversee the development of marketing collateral, brand guidelines (including all creative assets), and sale enablement materials including presentations and pitch materials, case studies and one-pagers. • Support ABM efforts with tailored content, messaging, and engagement materials for priority accounts • Assist the GM and new business development team with managing key industry partnerships such as ISBA, WFA and ANA • Continually seeking out ways to improve the effectiveness of our marketing strategy and brand positioning • Key tent pole events planning and management in conjunction with external partners, the BD and practice team leads
Job Requirements
- 10+ years of experience in marketing, with global multi market exposure
- A bachelor's degree in marketing or a related field
- Strong understanding of full marketing lifecycle and branding principles
- Fluency in modern marketing principles including the use of AI tools and agents
- Strong strategic thinking and problem-solving skills
- Excellent communication and presentation skills
- Proven ability to manage content production projects and event activations, influence stakeholders, and deliver to deadlines.
- Experienced managing internal and external writers, designers, PR partners, and freelancers
- Ability to build and maintain strong relationships with clients and partners
- A track record of driving growth and meeting or exceeding business goals
- Ability to analyze data and make informed decisions
- Strong project management skills and ability to work with cross-functional teams
- Collaborative, commercially minded, and outcomes-driven
- Proven track record in sales enablement, ABM, and event marketing
- Fluency in English, with knowledge of other languages a plus
Benefits
- Health insurance
- Flexible work arrangements
- Professional development
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