• Maintain and update performance tracking across platforms (Google Ads, Meta, Bing), ensuring accuracy in spend, conversions, CPA, and ROAS • Document and organize A/B test results across creative, landing pages, and audiences to support ongoing optimization • Ensure consistency in campaign naming conventions and UTM tracking • Identify and flag data discrepancies or anomalies for review • Pull and compile performance data from GA4 and advertising platforms on a daily, weekly, and monthly basis • Support the creation of performance reports and summaries used in team syncs and strategy discussions • Monitor key metrics (CVR, CPA, funnel performance) to maintain clear visibility into campaign performance • Track and maintain competitive intelligence across ads, messaging, and offers • Monitor platforms such as Meta Ad Library and Google Ads Transparency Center to identify trends and new competitors • Research keyword trends and seasonal patterns within the health and wellness space • Monitor ad account issues (disapprovals, delivery errors) and flag for resolution • Organize and maintain creative assets with clear tagging and categorization • Coordinate with design teams to ensure timely delivery of campaign assets • Work closely with Media Buyers to support campaign execution and gain exposure to testing and optimization strategies

• Own marketing-sourced pipeline and meeting targets, and support overall GTM team goals • Plan and execute multi-channel campaigns (events, webinars, SEO, SEM, paid syndication, email, social, content, ABM) that drive qualified meetings • Forecast projected outcomes from marketing activities and report on actuals, with clear recommendations based on performance • Own funnel performance from lead to meeting to pipeline • Drive website traffic and conversion optimization through SEO, SEM, and SAIO to increase inbound demand • Plan and execute virtual and in-person events, including webinars and field events • Manage vendor relationships across design, development, and SEO/SAIO/SEM • Translate core messaging into impactful content across channels and campaigns • Partner with the executive team to support data insights for internal and external communications • Work hand-in-hand with marketing and revenue operations to optimize lead flow, report attribution, and improve the customer buying journey

Job Title: Performance Marketing Manager Employment Type: Full-Time (Remote) Working Hours: U.S. Time Zones About the Role We’re hiring a Performance Marketing Manager who knows how to turn budget into pipeline. This is not a “set it and forget it” role. You’ll own strategy, execution, and optimization across paid channels — with clear accountability for results. You’ll manage multi-platform campaigns across Google, Meta, LinkedIn, X (Twitter), Reddit, TikTok, and emerging channels. The goal is simple: generate qualified leads and profitable growth while improving efficiency month over month. If you think in funnels, obsess over metrics, and test relentlessly — this role is for you. What You’ll Own 1. Paid Media Strategy & Execution - Build and manage performance campaigns across Google Ads, Meta, LinkedIn, X, Reddit, TikTok, and other paid channels. - Design full-funnel strategies for B2B lead generation and sales growth. - Launch campaigns from scratch — structure, targeting, tracking, creative direction, and optimization. - Write high-converting ad copy and collaborate on creative production. - Align messaging across paid, organic, and content efforts. 2. Optimization & Scaling - Monitor campaigns daily and make proactive adjustments. - Run structured A/B tests across creatives, audiences, bidding strategies, and landing pages. - Optimize budgets, bids, and targeting to improve CPA and ROAS. - Identify scaling opportunities while maintaining efficiency. - Stay ahead of algorithm shifts, privacy updates, and platform best practices. 3. Analytics & Reporting - Track and analyze performance metrics: CTR, CPC, CPL, CPA, ROAS, CVR. - Use Google Analytics, Tag Manager, and platform dashboards to evaluate attribution and funnel performance. - Build clear performance reports with insights — not just numbers. - Translate data into actionable strategy shifts. 4. Cross-Team Collaboration - Work closely with marketing and sales to align campaigns with revenue goals. - Provide data-backed creative feedback to improve messaging and visuals. - Contribute to broader growth initiatives across paid, content, and lifecycle marketing. Required Experience - Minimum 3+ years of hands-on paid media management across Google Ads, Meta, and LinkedIn (platform-native experience required; not agency oversight only). - Proven track record of reducing CPA and scaling profitable campaigns with documented results (ROAS improvement, budget scaling, CPL reduction). - Strong B2B lead generation experience with measurable pipeline impact. - Deep understanding of PPC fundamentals — bidding strategies, quality score, audience segmentation, keyword strategy, retargeting, and funnel optimization. - Advanced knowledge of attribution models and conversion tracking, including pixel setup, event tracking, UTM structuring, and multi-touch attribution. - Hands-on experience with Google Analytics (GA4) and Google Tag Manager — must be comfortable auditing and troubleshooting tracking setups. - Ability to independently launch campaigns from scratch (strategy → build → tracking → optimization → reporting). - Strong ad copywriting skills focused on conversion, testing angles, and audience psychology. Preferred Experience - Familiarity with CRM and automation platforms (HubSpot, Salesforce, Marketo). - Funnel marketing and advanced audience segmentation experience. - Google Ads and/or Meta certifications. - Experience managing multiple client accounts or large ad portfolios. - Creative tools proficiency (Canva, Adobe Creative Suite). What a Typical Day Looks Like - Review dashboards and performance trends. - Adjust bids, budgets, targeting, and creatives. - Launch new campaigns or experiments. - Coordinate with design and content teams. - Analyze funnel data and identify bottlenecks. - Prepare performance insights and recommendations. Execution. Testing. Optimization. Repeat. KPIs You’ll Be Measured On - Click-Through Rate (CTR) - Cost Per Lead (CPL) / Cost Per Acquisition (CPA) - Return on Ad Spend (ROAS) - Conversion Rate - Lead or Revenue Growth - Budget Efficiency Performance is measurable. So is success. Interview Process - Application Review – Experience and alignment assessment. - Initial Interview – Paid media background and strategic thinking discussion. - Technical Interview – Campaign deep dive and real-world scenario evaluation. - Final Interview – Leadership alignment and long-term fit conversation. #Meta

Job Title: Performance Marketing Manager Employment Type: Full-Time (Remote) Working Hours: U.S. Time Zones About the Role We’re hiring a Performance Marketing Manager who knows how to turn budget into pipeline. This is not a “set it and forget it” role. You’ll own strategy, execution, and optimization across paid channels — with clear accountability for results. You’ll manage multi-platform campaigns across Google, Meta, LinkedIn, X (Twitter), Reddit, TikTok, and emerging channels. The goal is simple: generate qualified leads and profitable growth while improving efficiency month over month. If you think in funnels, obsess over metrics, and test relentlessly — this role is for you. What You’ll Own 1. Paid Media Strategy & Execution - Build and manage performance campaigns across Google Ads, Meta, LinkedIn, X, Reddit, TikTok, and other paid channels. - Design full-funnel strategies for B2B lead generation and sales growth. - Launch campaigns from scratch — structure, targeting, tracking, creative direction, and optimization. - Write high-converting ad copy and collaborate on creative production. - Align messaging across paid, organic, and content efforts. 2. Optimization & Scaling - Monitor campaigns daily and make proactive adjustments. - Run structured A/B tests across creatives, audiences, bidding strategies, and landing pages. - Optimize budgets, bids, and targeting to improve CPA and ROAS. - Identify scaling opportunities while maintaining efficiency. - Stay ahead of algorithm shifts, privacy updates, and platform best practices. 3. Analytics & Reporting - Track and analyze performance metrics: CTR, CPC, CPL, CPA, ROAS, CVR. - Use Google Analytics, Tag Manager, and platform dashboards to evaluate attribution and funnel performance. - Build clear performance reports with insights — not just numbers. - Translate data into actionable strategy shifts. 4. Cross-Team Collaboration - Work closely with marketing and sales to align campaigns with revenue goals. - Provide data-backed creative feedback to improve messaging and visuals. - Contribute to broader growth initiatives across paid, content, and lifecycle marketing. Required Experience - Minimum 3+ years of hands-on paid media management across Google Ads, Meta, and LinkedIn (platform-native experience required; not agency oversight only). - Proven track record of reducing CPA and scaling profitable campaigns with documented results (ROAS improvement, budget scaling, CPL reduction). - Strong B2B lead generation experience with measurable pipeline impact. - Deep understanding of PPC fundamentals — bidding strategies, quality score, audience segmentation, keyword strategy, retargeting, and funnel optimization. - Advanced knowledge of attribution models and conversion tracking, including pixel setup, event tracking, UTM structuring, and multi-touch attribution. - Hands-on experience with Google Analytics (GA4) and Google Tag Manager — must be comfortable auditing and troubleshooting tracking setups. - Ability to independently launch campaigns from scratch (strategy → build → tracking → optimization → reporting). - Strong ad copywriting skills focused on conversion, testing angles, and audience psychology. Preferred Experience - Familiarity with CRM and automation platforms (HubSpot, Salesforce, Marketo). - Funnel marketing and advanced audience segmentation experience. - Google Ads and/or Meta certifications. - Experience managing multiple client accounts or large ad portfolios. - Creative tools proficiency (Canva, Adobe Creative Suite). What a Typical Day Looks Like - Review dashboards and performance trends. - Adjust bids, budgets, targeting, and creatives. - Launch new campaigns or experiments. - Coordinate with design and content teams. - Analyze funnel data and identify bottlenecks. - Prepare performance insights and recommendations. Execution. Testing. Optimization. Repeat. KPIs You’ll Be Measured On - Click-Through Rate (CTR) - Cost Per Lead (CPL) / Cost Per Acquisition (CPA) - Return on Ad Spend (ROAS) - Conversion Rate - Lead or Revenue Growth - Budget Efficiency Performance is measurable. So is success. Interview Process - Application Review – Experience and alignment assessment. - Initial Interview – Paid media background and strategic thinking discussion. - Technical Interview – Campaign deep dive and real-world scenario evaluation. - Final Interview – Leadership alignment and long-term fit conversation. #Meta