• Develop creative strategies and concepts for performance campaigns across Meta (and occasionally other platforms such as AppLovin or Google) for our brands Skull Bliss and Noro Arts • Analyze campaign performance, market trends, and competitor activity to generate data-driven creative insights • Write clear, actionable creative briefs for our content team and collaborate closely with designers, video editors, and videographers • Develop storylines, hooks, and visual directions for new ads (both video and image formats) • Identify creative test hypotheses and translate key metrics (CTR, hook rate, ROAS, etc.) into actionable improvements • Continuously optimize existing creatives based on performance data • Research social media and advertising trends to refine and evolve our brands’ creative direction

• Lead visual concepting and brand system development from a blank brief. • Design and deliver production-ready assets across website, digital, social, and out-of-home. • Collaborate with the creative director to ensure visual decisions reflect brand positioning. • Contribute strategic creative input throughout the brand building process.

• Adapt and evolve existing brand assets in line with established guidelines and design frameworks. • Maintain accuracy, consistency, and attention to detail across all layouts and brand applications. • Anticipate, identify, and resolve potential challenges related to brand application and system implementation. • Collaborate cross-functionally to ensure effective execution of structured design systems across touch points.

• Build a comprehensive social media strategy to bring the brand to life across Instagram, TikTok and YouTube • Design and execute social media campaigns across Instagram, TikTok and YouTube • Film and edit videos to post across all channels • Ideate on and execute new content and formats • Build AI native workflows to optimize how we test, learn and personalize the user journey from off platform to in product • Stay on top of trends across social media and marketing and propose on-brand content to align with trends • Build and optimize a holistic content calendar • Partner with marketing and product to support key initiatives and launches • Provide direct, data-backed insights to leadership on what’s working and where to invest