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Mammutmarsch

Mammutmarsch heißt Extremwandern. Wir zeigen Menschen, dass sie mehr können, als sie glauben.

Ad Creative Strategist – Static/Video

Creative StrategistCreative StrategistFull TimeRemoteSeniorTeam 11-50Since 2013H1B No SponsorCompany SiteLinkedIn

Location

Germany

Posted

91 days ago

Salary

0

Seniority

Senior

German

Job Description

Ad Creative Strategist – Static/Video

Mammutmarsch

• Develop new angles, hooks, storylines and formats (video-first, plus static) • Audience-specific creative concepts • Research well beyond our industry (Ads Library, swipe files, trends) • Creative testing system: hypotheses → variants → tests → learnings → iteration • Build a documented creative playbook • Systematic refinement of functioning concepts • Create video scripts & shot lists • Clear briefs for creators, editors and designers • UGC guidelines and performance-oriented production specifications • Continuous production of new variants (hook, framing, visuals, pacing, length, CTA) • Ensure a consistent test output • Rapid adaptation of effective patterns • Performance-driven creative decisions • Analyze CTR, hold rate, CVR, CPA, etc. • Translate performance signals into concrete creative next steps • Scale winners and eliminate losers

Job Requirements

  • Proven performance-creative / direct response track record
  • Experience with scaling paid social campaigns (Meta required; TikTok/YouTube/Google ideal)
  • Strong understanding of video creative mechanics (hooks, pattern interrupts, pacing, retention, proof, offer, CTA)
  • Hypothesis-driven, data-informed approach
  • Comfortable reading KPIs such as CTR, hold rate, CVR, CPA
  • High output and fast iteration cycles
  • Ability to clearly brief and lead creators, editors, and designers
  • Willingness to test entirely new approaches — including outside our industry

Benefits

  • A strong brand with an emotional product and a clear community
  • Full ownership of paid creative strategy
  • Direct impact on scaling and revenue
  • Fast decision-making and testing speed
  • Space for radical ideas and genuine creative excellence

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