Liquid Death

• Own central region HQ call point actions with a focus on both hunting (20%) for new opportunities, and farming (80%) existing accounts to maximize growth • Develop and implement national plans to achieve/exceed sales targets • Collaborate with field/DSD teams to maximize execution • Ensure trade investments are smart, measurable, and are monitored through Vividly • Maximize retailer performance and improve business processes • Engage collaboratively across departments and with external stakeholders to ensure successful execution • Partner closely with the Sales Forecasting and Finance teams to accurately and timely forecast for case volume, trade spend (Vividly), and profitability • Analyze retailer and syndicated data (IRI) to understand account trends and develop business plans to maximize Liquid Death sales and share • Achieve account level sales and profit targets • Meet regularly with field sales teams and key distributor partners to conduct business reviews as warranted

• Set strategy at the territory and distributor level to drive mutual growth and achieve sales targets • Own the distributor engagement model, including business planning, review cycles (e.g., monthly and quarterly business reviews as well as annual business planning), and national chain selling strategies within the territory • Lead the entire market by owning the relationship with the key distributor stakeholders and implementing distributor incentive programs to drive performance • Oversee national and regional key account execution, including point of sale (POS) allocation, new item setups, and dealer loader programs • Collaborate with key account teams to drive in-store execution • Ensure sufficient inventory levels to meet market demand and avoid stock-outs • Internal cross collaboration with Sales Analytics, Operations, Marketing and Finance teams to manage item setups, pricing, forecasting, and inventory planning • Lead and develop Sales Execution Manager(s) and/or Field Sales Representative(s) in market acting as a change agent, inspiring both direct reports and distributors to adopt new behaviors and mindsets for long-term success • Serve as the primary point of contact for distributors within the territory, managing local regional chain relationships

• Own the day-to-day execution of our CRM and website operations • Build, curate, and manage our weekly sprint process with an agile mindset • Maintain and enforce the CRM production calendar, ensuring campaigns are planned and executed on schedule • Translate requests from across the organization into clear, detailed, and measurable Asana tickets • Prioritize incoming work across teams and ensure stakeholders understand timelines and expected outcomes • Coordinate work across creative, marketing, campaign, DevOps, and product teams • Serve as the operational hub between teams, ensuring alignment and keeping campaigns moving toward launch • Manage the end-to-end CRM campaign production process from asset requests through implementation • Coordinate CRM launches across Campaign, Beverage Innovation, and Merchandising teams • Track and follow up on creative assets to ensure campaigns remain on schedule • Provide regular status updates and timeline visibility to stakeholders • Own CRM performance analytics and report on key campaign outcomes • Analyze customer behavior and campaign performance to uncover insights that improve LTV, engagement, and conversion • Design and execute A/B testing strategies for subject lines, send times, and content • Continuously evolve the Liquid Death CRM playbook through testing and data-driven optimization • Manage implementation of site updates, audits, page builds, feature requests, and ongoing site optimization • Coordinate with DevOps to ensure backend updates support performance, stability, and compliance • Provide clear implementation instructions via Asana tickets • Perform QA and quality control on launches and updates to ensure they deploy correctly

Liquid Death is a better for you beverage company that will murder your thirst with a wide range of low calorie beverages from water to iced tea to energy drinks. Our goal is to be the funniest beverage brand on earth and to make health and sustainability 50 times more fun. Location: remote USA anywhere (pacific time zone preferred) Reports To: Director of Marketing Technology Travel: up to 10% as needed Liquid Death is a better for you beverage company that will murder your thirst with a wide range of low calorie beverages from water to iced tea to energy drinks. Our goal is to be the funniest beverage brand on earth and to make health and sustainability 50 times more fun. About the Role We’re looking for a CRM & Web Operations Manager to own the day-to-day execution of our CRM and website operations. This key individual contributor role sits at the center of creative, marketing, analytics, and technology, ensuring that campaigns move smoothly from concept to launch and that our digital channels operate with speed, precision, and quality. This key role will require someone high in technical project management capability and also who is highly organized, proactive, and energized by turning creative ideas into high-performing digital campaigns. Key Responsibilities: Project Management & Workflow Operations - Build, curate, and manage our weekly sprint process with an agile mindset - Maintain and enforce the CRM production calendar, ensuring campaigns are planned and executed on schedule - Translate requests from across the organization into clear, detailed, and measurable Asana tickets - Prioritize incoming work across teams and ensure stakeholders understand timelines and expected outcomes - Coordinate work across creative, marketing, campaign, DevOps, and product teams - Serve as the operational hub between teams, ensuring alignment and keeping campaigns moving toward launch CRM Operations (Email & SMS) - Manage the end-to-end CRM campaign production process from asset requests through implementation - Coordinate CRM launches across Campaign, Beverage Innovation, and Merchandising teams - Track and follow up on creative assets to ensure campaigns remain on schedule - Provide regular status updates and timeline visibility to stakeholders CRM Performance & Optimization - Own CRM performance analytics and report on key campaign outcomes - Analyze customer behavior and campaign performance to uncover insights that improve LTV, engagement, and conversion - Design and execute A/B testing strategies for subject lines, send times, and content - Continuously evolve the Liquid Death CRM playbook through testing and data-driven optimization Website Operations - Manage implementation of site updates, audits, page builds, feature requests, and ongoing site optimization - Coordinate with DevOps to ensure backend updates support performance, stability, and compliance - Provide clear implementation instructions via Asana tickets - Perform QA and quality control on launches and updates to ensure they deploy correctly Qualifications Requirements: - Bachelor degree in Digital Marketing, Communications, or another related business field preferred - 5+ years of progressive Marketing Coordinator experience in fast-paced digital marketing or CRM/Lifecycle marketing roles, technical project management, or a combination with proven ability to manage complex marketing workflows and production calendars, ensuring campaigns launch on time and meet cross-team deadlines - Functional understanding of Shopify Liquid, CSS, and HTML required - Knowledge of CRMs firm requirement (Klaviyo preferred) - Project Management: First-hand knowledge of Asana (user and builder) strongly preferred to manage workflows, build tickets, and coordinate cross-functional workstreams - Experience managing CRM campaigns (email and SMS) from planning and asset coordination through deployment and performance analysis required - Highly organized, proactive, and self-directed, with a strong attention to detail and ability to manage multiple priorities simultaneously - GREAT communication and relationship management skills - written, verbal, and personal - Curious. Forward thinker. Self-starter. - Ability to work with cross functional teams across organizations to achieve results - Deep comfort with joining a high growth start up environment where a high degree of ambiguity and adaptability to flex to market dynamics are critical - Proficiency with Google Suite (Google Sheets, Docs, Slides) preferred - Willingness to work pacific time zone hours required - Willingness to travel up to 10% as needed The typical salary range for this position is: 105,000 - $115,000 This range reflects an estimate of the anticipated base salary compensation for this role. This range reflects base pay only and does not include potential bonuses, equity, or benefits. The actual salary offer will take into account multiple factors including skills, experience, education, location, and applicable federal, state, and local wage and hour laws. Where state or local minimum salary requirements exceed the posted range, the Company will adjust compensation accordingly. At Liquid Death, we believe that killer benefits make all the difference. That’s why we offer Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA), FSA and Dependent Care FSA, along with Guardian dental and vision coverage. Our UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage. We match 100% of your Empower Retirement contributions up to 4% after just three months and even help crush your student debt while saving for retirement with our Student Loan Retirement Match. Our wellness perks, including Headspace, ClassPass memberships, and a robust EAP, help you keep your soul hydrated, while SNOO Bassinets give your little ones the VIP treatment. Pets are part of the crew too, so we offer Nationwide pet insurance to keep them happy and healthy. Add in 17 paid holidays, Flex PTO, and travel assistance, and you’ve got a benefits lineup as fierce as our mission to declare #DeathToPlastic Ensure your Liquid Death job offer is legitimate and don't fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an mail@ats.rippling.com email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers.

• Create, build and maintain strong partnerships with Distributors, Retailers, and independent retailers • Apply company sales strategies in key markets • Communicate with Distributor Partners to execute promotional programs • Identify new opportunities with Distributor Partners • Maximize distribution & secure retail space • Execute up to 15 field sales visits per day

Role Description Reporting to the Sales Execution Manager, this Field Sales Representative role is critical to driving revenue growth and building relationships with major retail customers and distributor network in the assigned territory. The ideal candidate will have a proven track record of success in field sales, a passion for the beverage industry, and a strong work ethic. Role Responsibilities: - Create, build and maintain strong partnerships with Distributors, Retailers, and independent retailers to grow the Liquid Death Portfolio in assigned territory. - Apply company sales strategies in key markets to dominate the premium water category. - Communicate to our Distributor Partners to execute in trade execution with upcoming promotional programs and activities. - Identifying new opportunities with Distributor Partners to grow sales. - Marketplace execution, maximizing distribution & securing high-value retail space. - Executing up to 15 field sales visits per day depending on geography & initiatives. Qualifications - Bachelor’s Degree preferred or equivalent in Business or Sales Marketing. - 1+ years of field based sales experience within the Beverage and distributor sales environment preferred. - Proficiency working in VIP and/or Karma preferred. - Direct store delivery (DSD) experience preferred. - An entrepreneurial spirit (forward thinker, owner mentality) with willingness to adapt to company changes to meet company hyper growth needs. - Ability to work cross-functionally and with a wide range of employees with different skill sets. - Must possess a valid driver license and have a clean Motor Vehicle Record (MVR) with no major violations required. - Willingness to meet the high field based travel needs of the role: - 80% of customer visits are in the greater Seattle, Washington metro area. - 20% of customer base are in the Tacoma, Washington market (within a 2 to 3 hour drive in market which may require some overnight stays). - Cross market blitzes (will go to another state to support sales blitz activity as needed). - Excellent presentation and communication skills. - Familiarity with Google Workspace (Excel, Word, & PowerPoint), Google Suite (Sheets, Docs, Slides). Requirements - Ability to stand in store and sit in a vehicle for extended periods of time. - Ability to carry equipment and product up to 50 lbs. - Safely operate personal vehicle to fulfill work-related duties; this position involves driving a personal vehicle for work-related purposes. Benefits - Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA). - FSA and Dependent Care FSA. - Guardian dental and vision coverage. - UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage. - 100% match of your Empower Retirement contributions up to 4% after just three months. - Student Loan Retirement Match to help crush your student debt while saving for retirement. - Wellness perks, including Headspace, ClassPass memberships, and a robust EAP. - SNOO Bassinets for your little ones. - Nationwide pet insurance to keep pets happy and healthy. - 17 paid holidays, Flex PTO, and travel assistance.

Liquid Death is a better for you beverage company that will murder your thirst with a wide range of low calorie beverages from water to iced tea to energy drinks. Our goal is to be the funniest beverage brand on earth and to make health and sustainability 50 times more fun. Location: Remote USA anywhere Reports to: SVP National Account Sales, Large Format Travel: up to 30% domestic travel as needed Liquid Death is a better for you beverage company that will murder your thirst with a wide range of low calorie beverages from water to iced tea to energy drinks. Our goal is to be the funniest beverage brand on earth and to make health and sustainability 50 times more fun. Role Overview: This Director, Mass and Club (Target & Costco) develops and executes strategic sales plans to achieve and exceed sales targets within Target and Costco. This role requires a disciplined and strategic leader with a proven track record of success in these specific channels. The ideal candidate will possess a deep knowledge of Target and Costco’s unique systems, culture, and processes. This role is responsible for building strong customer relationships, driving profitable growth, and leading a high-performing team. The ideal candidate will possess exceptional negotiation skills, a deep understanding of the beverage industry, and a passion for delivering outstanding results. This is not simply a buyer-facing role. We are looking for a leader who blends startup agility with big-brand strategic discipline — someone who can think long-term, operate analytically, and translate complex customer strategies into scalable internal execution. The ideal candidate brings deep business acumen, category expertise, and shopper insight, paired with the ability to diagnose opportunities through data and drive cross-functional alignment to win in high-volume retail environments. Key Responsibilities: - Possess in-depth knowledge of Target and Costco, Mass and Club merchandising strategies, category reviews, shelf space strategies, and go-to-market expertise - Collaborate with internal teams to develop internal routines and execute company sales objectives. Provide strategic insight, analyze data to be used in decision making and presenting to stakeholders - Develop and execute strategic sales plans, Joint Business Plans (JBPs), and call plans for top national accounts, ensuring alignment with Liquid Death objectives and customer needs - Negotiate customer agreements, manage the P&L to ensure delivery against top-line and bottom-line targets - Ensure optimal in-store execution, including Planogram (POG) compliance, promotional activity, and display execution - Assessing business needs through leveraging data and insights and developing compelling, fact-based narratives that resonate with customers to drive decision-making while identifying critical issues, and developing effective strategies for resolution - Provide effective leadership and mentorship to the national accounts team, fostering a culture of high performance and collaboration - Deliver quarterly business plans Qualification Requirements: - Bachelor’s Degree in Business Administration, Marketing or related field preferred - 10+ years of relatable CPG channel sales leadership experience in Mass and Club with a focus on Target and Costco retailers where P&L management and trade budget and spend was required - Previous Costco retailer experience is a firm requirement, Target experience preferred - Experience in DSD, Broadline distribution, and alternative routes to market preferred - Previous experience with syndicated data i.e. IRI (Nielsen), Spins, Circana required - Excellent negotiator, influencer, and storyteller - Advanced analytical and problem-solving skills including experience - Deep understanding of joint business plan (JBP) processes and call planning - Curious. Forward thinker. Self-starter. Owner mentality - Ability to work with cross functional teams across organizations to achieve results - Deep comfort with joining a high growth start up environment where a high degree of ambiguity and adaptability to flex to market dynamics are critical - Strong analytical and problem-solving skills - Proficiency with Microsoft Office Suite (Excel, Word, and PowerPoint) and Google Suite (Sheets, Docs, Slides) - Must have a valid driver's license & clean motor vehicle record (MVR): with no major violations - Safely operate personal vehicle to fulfill work-related duties; this position involves driving a personal vehicle for work-related purposes - Willingness to travel up to 30% The typical salary range for this position is: $159,000 - $199,000 The actual salary offer will take into account multiple factors including skills, experience, education, location, and applicable federal, state, and local wage and hour laws. Where state or local minimum salary requirements exceed the posted range, the Company will adjust compensation accordingly. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes equity, bonus potential, and benefits. #LI-REMOTE #LI-EA1 At Liquid Death, we believe that killer benefits make all the difference. That’s why we offer Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA), FSA and Dependent Care FSA, along with Guardian dental and vision coverage. Our UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage. We match 100% of your Empower Retirement contributions up to 4% after just three months and even help crush your student debt while saving for retirement with our Student Loan Retirement Match. Our wellness perks, including Headspace, ClassPass memberships, and a robust EAP, help you keep your soul hydrated, while SNOO Bassinets give your little ones the VIP treatment. Pets are part of the crew too, so we offer Nationwide pet insurance to keep them happy and healthy. Add in 17 paid holidays, Flex PTO, and travel assistance, and you’ve got a benefits lineup as fierce as our mission to declare #DeathToPlastic Ensure your Liquid Death job offer is legitimate and don't fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an mail@ats.rippling.com email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers.

• Develop and execute strategic sales plans to achieve and exceed sales targets within Target and Costco • Possess in-depth knowledge of Target and Costco, Mass and Club merchandising strategies, category reviews, shelf space strategies, and go-to-market expertise • Collaborate with internal teams to develop internal routines and execute company sales objectives. Provide strategic insight, analyze data to be used in decision making and presenting to stakeholders • Negotiate customer agreements, manage the P&L to ensure delivery against top-line and bottom-line targets • Ensure optimal in-store execution, including Planogram (POG) compliance, promotional activity, and display execution • Assessing business needs through leveraging data and insights and developing compelling, fact-based narratives that resonate with customers to drive decision-making while identifying critical issues, and developing effective strategies for resolution • Provide effective leadership and mentorship to the national accounts team, fostering a culture of high performance and collaboration • Deliver quarterly business plans

• Independently evaluate ROI of trade promotions, discounts, and customer programs • Identify risks and opportunities across revenue, contribution margin, and trade efficiency • Influence pricing, promotional depth, and frequency decisions through data-driven insights • Own the end-to-end trade promotion planning and forecasting process within TPM • Partner with Operations and Supply Chain to reconcile promotional plans with capacity • Lead trade budget governance, including planned vs. actual vs. budget analysis • Ensure alignment with financial targets while supporting commercial objectives • Act as a trusted advisor to Sales • Contribute to S&OP discussions by translating commercial plans into financial implications • Synthesize complex analyses into clear insights for senior management • Proactively identify emerging trends, structural issues, or inefficiencies within trade spend

• Develop and execute strategic sales plans to achieve and exceed sales targets within Walmart and Sam’s Club • Build strong customer relationships and drive profitable growth • Lead a high-performing team • Collaborate with internal teams to develop internal routines and execute company sales objectives • Provide strategic insight and analyze data for decision making • Negotiate customer agreements and manage P&L to ensure delivery against targets • Ensure optimal in-store execution including Planogram (POG) compliance • Assess business needs and develop compelling, fact-based narratives for customers • Provide effective leadership and mentorship to the national accounts team • Deliver quarterly business plans